County profile · Missouri
Johnson County, MO market data
Population, household spending and competition for 56 business types in Johnson County, each scored against other counties.
- Population, 2025
- 56,670
- +4.9% since 2020
- Households
- 21,087
- Median household income
- $67,272
- +21.7% vs. 2015–2019, before inflation
- Median home value
- $235,700
- Jobs located here
- 15,260
- Highest market score
- 81
- Primary care and pediatrics, #82 of 1,656 scored counties
A site report maps the competitors on map listings around any address in Johnson County by name and distance, and the households and spending within reach. Or open the report at the center of Johnson County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 56,670 people live in Johnson County, in 21,087 households. Population estimates show Johnson County grew 4.9% from 2020 to 2025, faster than the U.S. (+3.1%). The median household income in Johnson County is $67,272 a year, 17% below the U.S. median of $80,734. That rose 21.7% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Johnson County spend the most on vehicle maintenance and repairs (an index of 119, where 100 is the U.S. average) and the least on child care and other personal services (57).
The highest Groundwork market scores in Johnson County are for primary care and pediatric clinics (81), car washes and detailers (80) and auto repair shops (80). Johnson County ranks #82 of 1,656 scored counties for primary care and pediatric clinics.
Johnson County is part of the Warrensburg area. For its number of households, Johnson County has the most map listings, relative to the U.S., for pet grooming and boarding businesses (44% above the U.S. rate) and the fewest for medical and dental practices (46% below the U.S. rate).
All 56 business types in Johnson County
Highest Groundwork market score first. Each score compares Johnson County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Primary care and pediatrics | 81 | #82 of 1,656 | 8 | 3.8 | $3.5M | 196 | 17 |
| Car washes and detailing | 80 | #59 of 1,451 | 7 | 3.3 | $3.4M | 137 | 3 |
| Auto repair shops | 80 | #121 of 2,378 | 41 | 19.4 | $588K | 132 | 16 |
| Auto repair and car care | 80 | #129 of 2,401 | 71 | 33.7 | $340K | 126 | 23 |
| Grocery stores | 79 | #217 of 2,070 | 9 | 4.3 | $13.6M | 146 | 5 |
| Grocery and convenience stores | 78 | #226 of 2,402 | 31 | 14.7 | $3.9M | 116 | 7 |
| Dentists and orthodontists | 77 | #119 of 1,886 | 18 | 8.5 | $1.6M | 158 | 9 |
| Collision repair and body shops | 74 | #147 of 1,327 | 8 | 3.8 | $3M | 98 | 3 |
| Tire shops | 73 | #216 of 1,530 | 9 | 4.3 | $2.7M | 107 | Under 3 |
| Convenience stores | 72 | #368 of 2,261 | 14 | 6.6 | $8.7M | 111 | Under 3 |
| Doctors, dentists and clinics | 71 | #325 of 2,394 | 97 | 46.0 | $288K | 189 | 44 |
| Hair salons | 70 | #295 of 2,339 | 37 | 17.5 | $525K | 122 | 7 |
| Martial arts and dance studios | 69 | #179 of 1,334 | 6 | 2.8 | $2.6M | 129 | Under 3 |
| Physical therapy | 67 | #274 of 1,422 | 8 | 3.8 | $3.5M | 145 | 9 |
| Bakeries and dessert shops | 66 | #370 of 1,889 | 14 | 6.6 | $5.4M | 130 | Under 3 |
| Sit-down restaurants | 66 | #496 of 2,405 | 91 | 43.2 | $826K | 125 | 30 |
| Gas stations | 66 | #536 of 2,358 | 29 | 13.8 | $2.1M | 90 | 19 |
| Clothing, shoes and laundry | 65 | #539 of 2,210 | 30 | 14.2 | $1.3M | 145 | 10 |
| Restaurants and cafes | 65 | #576 of 2,405 | 180 | 85.4 | $418K | 113 | 69 |
| Chiropractors | 64 | #360 of 1,490 | 11 | 5.2 | $2.5M | 106 | 6 |
| Veterinarians | 64 | #403 of 1,485 | 6 | 2.8 | $2.7M | 99 | 5 |
| Spas and skin care | 60 | #526 of 1,769 | 17 | 8.1 | $1.1M | 130 | Under 3 |
| Coffee shops and cafes | 59 | #654 of 2,063 | 18 | 8.5 | $4.2M | 113 | Under 3 |
| Gyms, studios and classes | 59 | #656 of 2,088 | 28 | 13.3 | $560K | 85 | 4 |
| Clothing and shoe stores | 59 | #725 of 2,087 | 26 | 12.3 | $1.5M | 116 | 10 |
| Nail salons | 58 | #455 of 1,328 | 9 | 4.3 | $2.2M | 129 | 5 |
| Lawn, cleaning and pest control | 57 | #603 of 1,771 | 14 | 6.6 | $1.7M | 103 | 25 |
| Salons, barbers and spas | 57 | #803 of 2,385 | 75 | 35.6 | $259K | 122 | 17 |
| Optometrists and eye care | 56 | #540 of 1,302 | 12 | 5.7 | $2.3M | 74 | 3 |
| Landscaping and lawn care | 55 | #577 of 1,493 | 9 | 4.3 | $2.7M | 92 | 18 |
| Mortgage brokers and lenders | 53 | #375 of 887 | 5 | 2.4 | Index only | 143 | Under 3 |
| Electricians | 53 | #516 of 1,160 | 5 | 2.4 | $10.7M | 89 | 13 |
| Home repair trades | 52 | #937 of 2,057 | 23 | 10.9 | $2.3M | 96 | 35 |
| Fast food and sandwich shops | 52 | #1,086 of 2,222 | 31 | 14.7 | $2.4M | 80 | 36 |
| Pet businesses | 51 | #1,062 of 2,200 | 26 | 12.3 | $620K | 71 | 10 |
| Pizza | 50 | #1,045 of 2,090 | 22 | 10.4 | $3.4M | 67 | 36 |
| Gyms | 49 | #973 of 1,792 | 21 | 10.0 | $746K | 57 | 4 |
| Insurance agencies | 48 | #1,190 of 2,272 | 28 | 13.3 | $1.4M | 108 | 21 |
| Real estate agents and brokers | 47 | #1,225 of 2,176 | 40 | 19.0 | Index only | 128 | 15 |
| Property management | 46 | #522 of 910 | 6 | 2.8 | Index only | 84 | 7 |
| Real estate | 43 | #1,463 of 2,229 | 52 | 24.7 | Index only | 124 | 27 |
| HVAC and plumbing | 42 | #1,139 of 1,707 | 14 | 6.6 | $3.8M | 80 | 22 |
| Barbershops | 41 | #909 of 1,356 | 11 | 5.2 | $1.8M | 94 | 4 |
| Pet grooming and boarding | 41 | #945 of 1,461 | 11 | 5.2 | $1.5M | 58 | 5 |
| Funeral homes | 38 | #1,039 of 1,472 | 7 | 3.3 | $344K | 51 | Under 3 |
| Child care and preschools | 30 | #1,336 of 1,611 | 14 | 6.6 | $500K | 50 | 15 |
| Pet stores | Not scored | Not scored | 4 | 1.9 | $4M | 89 | Under 3 |
| Roofing and gutters | Not scored | Not scored | 4 | 1.9 | $13.4M | 158 | Under 3 |
| House cleaning | Not scored | Not scored | 3 | 1.4 | $8.1M | 126 | 7 |
| Pest control | Not scored | Not scored | 2 | 0.9 | $12.1M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.5 | $38.2M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.5 | Index only | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 1 | 0.5 | $38.2M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.5 | $24.1M | Too few | 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.5 | $15.7M | Too few | 4 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Johnson County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $24.1M | $1,144 | 119 |
| Gasoline and other fuels | $62.2M | $2,950 | 114 |
| Food away from home | $75.2M | $3,566 | 88 |
| Groceries | $122M | $5,787 | 92 |
| Personal care products and services | $19.4M | $921 | 92 |
| Child care and other personal services | $7M | $332 | 57 |
| Memberships, classes and admissions | $15.7M | $743 | 76 |
| Medical and dental services | $28M | $1,326 | 103 |
| Pets | $16.1M | $765 | 84 |
| Clothing, shoes and related services | $38.2M | $1,812 | 88 |
| Vehicle insurance | $38.1M | $1,805 | 92 |
| Home repairs, maintenance and insurance | $53.4M | $2,533 | 84 |
| Lawn care, cleaning and other household services | $24.3M | $1,150 | 81 |
| Rent and homeowner costs | $278.8M | $13,221 | 79 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Johnson County
- Population, 2025 estimate
- 56,670+4.9% since 2020
- Households
- 21,087
- Median age
- 34.4
- Homes lived in by their owners
- 64%
- Vehicles per household
- 2.0
- Land area
- 829 sq. mi.
- People per square mile
- 66
- Median household income
- $67,272+21.7% vs. 2015–2019, before inflation
- Average household income
- $83,022
- Median home value
- $235,700
- Jobs located here
- 15,260
- Daytime population
- 47,747Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Johnson County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Johnson County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Missouri 8
- Lafayette County, MO33,115 people
- Henry County, MO22,328 people
- Pettis County, MO43,397 people
- Cass County, MO110,773 people
- Saline County, MO23,231 people
- Benton County, MO20,151 people
- Jackson County, MO719,976 people
- Ray County, MO23,145 people
Questions
How fast is Johnson County, MO growing?
Population estimates put Johnson County at 56,670 people in 2025, up 4.9% since 2020, faster than the U.S. (+3.1%). It has 21,087 households. Against the 2015–2019 survey, median household income rose 21.7%, before inflation.
How much do households in Johnson County, MO spend?
Households in Johnson County spend about $278.8M a year on rent and homeowner costs, $122M on groceries and $75.2M on food away from home. Relative to the U.S., household spending in Johnson County runs highest on vehicle maintenance and repairs (an index of 119, where 100 is the U.S. average) and lowest on child care and other personal services (57).
Which business types have the highest market scores in Johnson County, MO?
Of the business types scored in Johnson County, primary care and pediatric clinics (81), car washes and detailers (80) and auto repair shops (80) have the highest Groundwork market scores. For primary care and pediatric clinics, that ranks #82 of 1,656 scored counties.
How does Johnson County, MO compare with the U.S.?
Median household income in Johnson County is $67,272, 17% below the U.S. median of $80,734. The population rose 4.9% from 2020 to 2025, against +3.1% for the U.S. The median home value is $235,700, against $332,700 for the U.S. Against the U.S., map listings per household run highest for pet grooming and boarding businesses (44% above the U.S. rate) and lowest for medical and dental practices (46% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 46 of the 56 business types have a score in Johnson County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Johnson County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Johnson County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Johnson County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.