County profile · Missouri
Jasper County, MO market data
Population, household spending and competition for 56 business types in Jasper County, each scored against other counties.
- Population, 2025
- 127,428
- +3.7% since 2020
- Households
- 49,489
- Median household income
- $60,694
- +25.5% vs. 2015–2019, before inflation
- Median home value
- $166,900
- Jobs located here
- 56,727
- Highest market score
- 72
- Physical therapy, #188 of 1,422 scored counties
A site report maps the competitors on map listings around any address in Jasper County by name and distance, and the households and spending within reach. Or open the report at the center of Jasper County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 127,428 people live in Jasper County, in 49,489 households. Population estimates put the population change in Jasper County from 2020 to 2025 at +3.7%, faster than the U.S. (+3.1%). The median household income in Jasper County is $60,694 a year, 25% below the U.S. median of $80,734. That rose 25.5% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Jasper County spend the most on vehicle maintenance and repairs (an index of 107, where 100 is the U.S. average) and the least on child care and other personal services (55).
The highest Groundwork market scores in Jasper County are for physical therapy clinics (72); yoga, Pilates and fitness studios (66); and landscaping and lawn care companies (63). Jasper County ranks #188 of 1,422 scored counties for physical therapy clinics.
Jasper County is part of the Joplin metro area. For its number of households, Jasper County has the most map listings, relative to the U.S., for car washes and detailers (92% above the U.S. rate) and the fewest for landscaping and lawn care companies (37% below the U.S. rate).
All 56 business types in Jasper County
Highest Groundwork market score first. Each score compares Jasper County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Physical therapy | 72 | #188 of 1,422 | 19 | 3.8 | $3.3M | 137 | 13 |
| Yoga, Pilates and fitness studios | 66 | #135 of 777 | 6 | 1.2 | $5.8M | 143 | 10 |
| Landscaping and lawn care | 63 | #396 of 1,493 | 15 | 3.0 | $3.6M | 124 | 33 |
| Primary care and pediatrics | 61 | #501 of 1,656 | 39 | 7.9 | $1.6M | 90 | 36 |
| Chiropractors | 59 | #483 of 1,490 | 22 | 4.4 | $2.8M | 119 | 17 |
| Grocery and convenience stores | 59 | #848 of 2,402 | 108 | 21.8 | $2.6M | 75 | 17 |
| Grocery stores | 55 | #855 of 2,070 | 35 | 7.1 | $7.9M | 85 | 16 |
| Funeral homes | 52 | #671 of 1,472 | 16 | 3.2 | $402K | 59 | 5 |
| Convenience stores | 52 | #1,059 of 2,261 | 47 | 9.5 | $5.9M | 75 | Under 3 |
| Doctors, dentists and clinics | 52 | #1,104 of 2,394 | 370 | 74.8 | $169K | 111 | 113 |
| Veterinarians | 51 | #714 of 1,485 | 16 | 3.2 | $2.2M | 83 | 13 |
| Gyms | 50 | #939 of 1,792 | 39 | 7.9 | $893K | 69 | 10 |
| Gyms, studios and classes | 50 | #1,075 of 2,088 | 74 | 15.0 | $471K | 71 | 10 |
| Barbershops | 49 | #728 of 1,356 | 25 | 5.1 | $1.7M | 92 | 3 |
| Dentists and orthodontists | 49 | #987 of 1,886 | 62 | 12.5 | $1M | 102 | 37 |
| Electricians | 48 | #636 of 1,160 | 13 | 2.6 | $9.2M | 77 | 25 |
| Gas stations | 48 | #1,270 of 2,358 | 71 | 14.3 | $1.8M | 77 | 58 |
| Tire shops | 46 | #893 of 1,530 | 31 | 6.3 | $1.6M | 65 | 10 |
| Optometrists and eye care | 45 | #802 of 1,302 | 26 | 5.3 | $2.4M | 77 | 10 |
| Hair salons | 45 | #1,451 of 2,339 | 124 | 25.1 | $349K | 81 | 20 |
| Pest control | 42 | #460 of 699 | 8 | 1.6 | $6.8M | 67 | 5 |
| Pet stores | 42 | #630 of 974 | 15 | 3.0 | $2.4M | 53 | 3 |
| HVAC and plumbing | 42 | #1,152 of 1,707 | 39 | 7.9 | $3.1M | 65 | 31 |
| Lawn, cleaning and pest control | 42 | #1,180 of 1,771 | 41 | 8.3 | $1.3M | 79 | 58 |
| Property management | 41 | #609 of 910 | 15 | 3.0 | Index only | 76 | 17 |
| Mortgage brokers and lenders | 40 | #618 of 887 | 18 | 3.6 | Index only | 90 | 7 |
| Spas and skin care | 40 | #1,255 of 1,769 | 57 | 11.5 | $759K | 87 | 11 |
| Nail salons | 38 | #991 of 1,328 | 33 | 6.7 | $1.3M | 78 | 12 |
| Collision repair and body shops | 37 | #964 of 1,327 | 23 | 4.6 | $2.2M | 72 | 22 |
| Coffee shops and cafes | 37 | #1,527 of 2,063 | 61 | 12.3 | $2.7M | 74 | 29 |
| Pet businesses | 37 | #1,645 of 2,200 | 65 | 13.1 | $553K | 63 | 29 |
| Salons, barbers and spas | 37 | #1,871 of 2,385 | 239 | 48.3 | $181K | 85 | 47 |
| Home repair trades | 36 | #1,686 of 2,057 | 84 | 17.0 | $1.4M | 59 | 66 |
| Real estate agents and brokers | 36 | #1,803 of 2,176 | 111 | 22.4 | Index only | 104 | 39 |
| Child care and preschools | 35 | #1,234 of 1,611 | 35 | 7.1 | $454K | 45 | 25 |
| Bakeries and dessert shops | 35 | #1,488 of 1,889 | 60 | 12.1 | $2.8M | 67 | 29 |
| Auto repair shops | 35 | #1,852 of 2,378 | 155 | 31.3 | $327K | 74 | 73 |
| Car washes and detailing | 34 | #1,134 of 1,451 | 36 | 7.3 | $1.4M | 56 | 11 |
| House cleaning | 33 | #715 of 847 | 18 | 3.6 | $3M | 47 | 20 |
| Auto repair and car care | 33 | #1,931 of 2,401 | 261 | 52.7 | $194K | 72 | 103 |
| Real estate | 33 | #1,977 of 2,229 | 147 | 29.7 | Index only | 99 | 73 |
| Clothing and shoe stores | 32 | #1,660 of 2,087 | 116 | 23.4 | $746K | 59 | 42 |
| Martial arts and dance studios | 31 | #1,132 of 1,334 | 29 | 5.9 | $1.2M | 60 | Under 3 |
| Pet grooming and boarding | 31 | #1,170 of 1,461 | 27 | 5.5 | $1.3M | 52 | 13 |
| Fast food and sandwich shops | 31 | #1,817 of 2,222 | 85 | 17.2 | $2M | 65 | 112 |
| Clothing, shoes and laundry | 31 | #1,832 of 2,210 | 153 | 30.9 | $566K | 64 | 50 |
| Oil change and quick lube | 30 | #406 of 479 | 9 | 1.8 | $5.6M | 41 | 7 |
| Laundromats | 30 | #621 of 785 | 13 | 2.6 | $6.7M | 53 | 5 |
| Sit-down restaurants | 30 | #2,058 of 2,405 | 326 | 65.9 | $513K | 77 | 108 |
| Roofing and gutters | 29 | #1,016 of 1,177 | 32 | 6.5 | $3.7M | 44 | 10 |
| Restaurants and cafes | 29 | #2,078 of 2,405 | 594 | 120.0 | $282K | 76 | 252 |
| Pizza | 28 | #1,846 of 2,090 | 70 | 14.1 | $2.4M | 47 | 112 |
| Insurance agencies | 24 | #1,990 of 2,272 | 101 | 20.4 | $791K | 63 | 65 |
| Dry cleaners | Not scored | Not scored | 4 | 0.8 | $21.6M | 138 | 3 |
| Home inspectors | Not scored | Not scored | 3 | 0.6 | Index only | 80 | 4 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.2 | $62.4M | Too few | Under 3 |
Household spending in Jasper County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $50.7M | $1,025 | 107 |
| Gasoline and other fuels | $131.2M | $2,651 | 102 |
| Food away from home | $167.4M | $3,382 | 83 |
| Groceries | $276.2M | $5,581 | 88 |
| Personal care products and services | $43.3M | $875 | 87 |
| Child care and other personal services | $15.9M | $321 | 55 |
| Memberships, classes and admissions | $34.8M | $704 | 72 |
| Medical and dental services | $62.4M | $1,261 | 98 |
| Pets | $35.9M | $726 | 80 |
| Clothing, shoes and related services | $86.5M | $1,748 | 85 |
| Vehicle insurance | $79.9M | $1,614 | 83 |
| Home repairs, maintenance and insurance | $119.7M | $2,419 | 80 |
| Lawn care, cleaning and other household services | $54.5M | $1,101 | 78 |
| Rent and homeowner costs | $631.7M | $12,765 | 77 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Jasper County
- Population, 2025 estimate
- 127,428+3.7% since 2020
- Households
- 49,489
- Median age
- 37.8
- Homes lived in by their owners
- 63%
- Vehicles per household
- 1.8
- Land area
- 639 sq. mi.
- People per square mile
- 195
- Median household income
- $60,694+25.5% vs. 2015–2019, before inflation
- Average household income
- $79,727
- Median home value
- $166,900
- Jobs located here
- 56,727
- Daytime population
- 128,482Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Jasper County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Jasper County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Missouri 8
- Newton County, MO60,118 people
- Barton County, MO11,690 people
- McDonald County, MO23,701 people
- Lawrence County, MO38,593 people
- Dade County, MO7,641 people
- Barry County, MO35,033 people
- Vernon County, MO19,687 people
- Cedar County, MO14,615 people
Questions
How fast is Jasper County, MO growing?
Population estimates put Jasper County at 127,428 people in 2025, up 3.7% since 2020, faster than the U.S. (+3.1%). It has 49,489 households. Against the 2015–2019 survey, median household income rose 25.5%, before inflation.
How much do households in Jasper County, MO spend?
Households in Jasper County spend about $631.7M a year on rent and homeowner costs, $276.2M on groceries and $167.4M on food away from home. Relative to the U.S., household spending in Jasper County runs highest on vehicle maintenance and repairs (an index of 107, where 100 is the U.S. average) and lowest on child care and other personal services (55).
Which business types have the highest market scores in Jasper County, MO?
Of the business types scored in Jasper County, physical therapy clinics (72); yoga, Pilates and fitness studios (66); and landscaping and lawn care companies (63) have the highest Groundwork market scores. For physical therapy clinics, that ranks #188 of 1,422 scored counties.
How does Jasper County, MO compare with the U.S.?
Median household income in Jasper County is $60,694, 25% below the U.S. median of $80,734. The population rose 3.7% from 2020 to 2025, against +3.1% for the U.S. The median home value is $166,900, against $332,700 for the U.S. Against the U.S., map listings per household run highest for car washes and detailers (92% above the U.S. rate) and lowest for landscaping and lawn care companies (37% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 53 of the 56 business types have a score in Jasper County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Jasper County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Jasper County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Jasper County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.