Groceries and convenience · Metro area · Missouri
Grocery and convenience stores in the Joplin, MO-KS metro area
How the Joplin, MO-KS metro area compares with other metro areas and the U.S. for grocery and convenience stores: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 40 out of 100: Lower middle
Ranked #265 of 387 scored metro areas
#7 of 8 scored metro areas based in Missouri
- Listings
- 178
- 82 chain locations (46%)
- Official establishments
- 37
- +8.8% since 2019
- Household spending a year
- $447.1M
- On groceries · $5,623 a household
- Spending per listing
- $2.5M
- 26% below the U.S.
- Listings per 10k households
- 22.4
- 20% above the U.S.
- Population, 2025
- 208,796
- +3.9% since 2020
See the grocery and convenience stores around any address in the Joplin metro area
The site report maps the grocery and convenience stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Joplin metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $5,623 per household (11% below the U.S. average), households in the Joplin metro area spend about $447.1M a year on groceries. That is about $2.5M of household spending for each store on map listings, 26% below the U.S. figure of $3.4M.
There are 178 grocery and convenience stores on map listings in the Joplin metro area as of September 2026. 82 of them (46%) are chain locations, against 42% across the U.S. Per 10,000 households, that is 22.4, 20% above the U.S. rate of 18.7.
In 2023, official counts showed 37 businesses with payroll in the Joplin metro area classed as grocery and convenience stores, up 8.8% from 2019. That is one for every 2,149 households, against one for every 1,293 across the U.S. Official counts list 24 one-person businesses without payroll. Since fiscal 2022, 3 SBA-backed loans worth $482K have gone to businesses classed as grocery and convenience stores in the Joplin metro area.
Population estimates show the Joplin metro area grew 3.9% from 2020 to 2025, faster than the U.S. (+3.1%). The Joplin metro area scores 40 (lower middle) on the Groundwork market score for grocery and convenience stores, ranking #265 of 387 scored metro areas and #7 of 8 scored metro areas based in Missouri.
How the Joplin metro area compares
The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all groceries by the grocery and convenience stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Joplin metro area | Missouri | U.S. |
|---|---|---|---|
| Listings per 10k households | 22.4 | 17.8 | 18.7 |
| Spending per listing | $2.5M | $3.3M | $3.4M |
| Households per official establishment | 2,149 | 1,995 | 1,293 |
| Official establishment growth, 2019–2023 | +8.8% | +0.7% | +7.2% |
| Population growth, 2020–2025 | +3.9% | +1.9% | +3.1% |
| Spending per household on groceries | $5,623 | $5,947 | $6,319 |
| Median household income | $61,901 | $70,702 | $80,734 |
| Groundwork market score | 40 | 51 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 37+8.8% over the period
- Employees, 2023
- 882
- Annual payroll, 2023
- $22.6M
- One-person businesses, 2023
- 24Businesses with no payroll
- Map listings, September 2026
- 17882 chain locations
- Listings at the U.S. rate for this spending
- 132The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $482K
SBA-backed loans to businesses classed as grocery and convenience stores in the Joplin metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Joplin metro area
- Population, 2025 estimate
- 208,796+3.9% since 2020
- Households
- 79,505
- Median age
- 38.9
- Homes lived in by their owners
- 68%
- Vehicles per household
- 1.9
- Land area
- 1,851 sq. mi.
- People per square mile
- 110
- Median household income
- $61,901
- Average household income
- $80,895
- Median home value
- $165,500
- Jobs located here
- 85,555
- Daytime population
- 203,238Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Joplin metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the grocery and convenience stores on map listings by name and distance.
Or open the report at the center of the Joplin metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGrocery and convenience stores across Missouri
Every Missouri market ranked →The highest-scoring metro areas in Missouri for grocery and convenience stores, numbered among those based in Missouri, with the Joplin metro area marked.
Top metro areas in Missouri
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Kansas City, MO-KS | 80 | 1,235 | 13.8 | $4.6M | +3.4% | #19 of 387 |
| 2Springfield, MO | 69 | 298 | 15.0 | $3.8M | +5.1% | #66 of 387 |
| 3Columbia, MO | 66 | 144 | 16.7 | $3.6M | +3.9% | #88 of 387 |
| 4St. Louis, MO-IL | 62 | 1,871 | 16.1 | $3.9M | −0.2% | #117 of 387 |
| 5Jefferson City, MO | 56 | 103 | 17.6 | $3.4M | +2.2% | #160 of 387 |
| 6Cape Girardeau, MO-IL | 43 | 71 | 18.5 | $3.1M | +1.7% | #245 of 387 |
| 7Joplin, MO-KS | 40 | 178 | 22.4 | $2.5M | +3.9% | #265 of 387 |
| 8St. Joseph, MO-KS | 28 | 102 | 21.8 | $2.6M | −2.0% | #333 of 387 |
Other business types in the Joplin metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
- Grocery and convenience stores40
- Grocery stores34
- Convenience stores44
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many grocery and convenience stores are in the Joplin, MO-KS metro area?
As of September 2026, map listings count 178 grocery and convenience stores in the Joplin metro area. 82 of them (46%) are chain locations. The listings count grocery, convenience and specialty food stores. Official counts show 37 businesses with payroll classed as grocery and convenience stores in 2023, up 8.8% from 2019. Official counts also show 24 one-person businesses without payroll.
How much do households in the Joplin, MO-KS metro area spend on groceries?
About $447.1M a year, or $5,623 per household. That is 11% below the U.S. average (an index of 89, where 100 is the U.S. average). Spread across the 178 grocery and convenience stores on map listings, it comes to $2.5M per store. It is estimated from the incomes of the 79,505 households in the Joplin metro area and national spending patterns by income.
How does the Joplin, MO-KS metro area compare with the U.S. for grocery and convenience stores?
The Joplin metro area has 22.4 grocery and convenience stores per 10,000 households, 20% above the U.S. rate of 18.7. Spending per store is $2.5M, 26% below the U.S. figure of $3.4M. At the U.S. ratio of grocery and convenience stores to household spending, the Joplin metro area would have about 132, against 178 on map listings. There is one business with payroll in the industry for every 2,149 households, against one for every 1,293 across the U.S. The official count rose 8.8% from 2019 to 2023, against +7.2% for the U.S.
How fast is the Joplin, MO-KS metro area growing?
Population estimates put the Joplin metro area at 208,796 people in 2025, up 3.9% since 2020, faster than the U.S. (+3.1%). It has 79,505 households. The median household income in the Joplin metro area is $61,901 a year, 23% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Joplin metro area scores 40 for grocery and convenience stores (lower middle), #265 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Joplin metro area. It maps the grocery and convenience stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for grocery and convenience stores · All 56 business types in the Joplin metro area
Screening a site or an acquisition in the Joplin metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Joplin metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.