County profile · Missouri
Newton County, MO market data
Population, household spending and competition for 56 business types in Newton County, each scored against other counties.
- Population, 2025
- 62,263
- +6.1% since 2020
- Households
- 22,129
- Median household income
- $66,301
- +30.5% vs. 2015–2019, before inflation
- Median home value
- $190,700
- Jobs located here
- 22,933
- Highest market score
- 83
- Optometrists and eye care, #28 of 1,302 scored counties
A site report maps the competitors on map listings around any address in Newton County by name and distance, and the households and spending within reach. Or open the report at the center of Newton County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 62,263 people live in Newton County, in 22,129 households. Between 2020 and 2025, the population of Newton County grew 6.1%, faster than the U.S. (+3.1%). The median household income in Newton County is $66,301 a year, 18% below the U.S. median of $80,734. That rose 30.5% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Newton County spend the most on vehicle maintenance and repairs (an index of 124, where 100 is the U.S. average) and the least on child care and other personal services (60).
The highest Groundwork market scores in Newton County are for optometrists and eye clinics (83), physical therapy clinics (83) and coffee shops and cafes (82). Newton County ranks #28 of 1,302 scored counties for optometrists and eye clinics.
Newton County is part of the Joplin metro area. For its number of households, Newton County has the most map listings, relative to the U.S., for pet grooming and boarding businesses (89% above the U.S. rate) and the fewest for real estate agents and brokers (57% below the U.S. rate).
All 56 business types in Newton County
Highest Groundwork market score first. Each score compares Newton County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Optometrists and eye care | 83 | #28 of 1,302 | 5 | 2.3 | $5.9M | 187 | 3 |
| Physical therapy | 83 | #29 of 1,422 | 7 | 3.2 | $4.2M | 174 | 5 |
| Coffee shops and cafes | 82 | #75 of 2,063 | 11 | 5.0 | $7.2M | 195 | 6 |
| Bakeries and dessert shops | 80 | #87 of 1,889 | 12 | 5.4 | $6.6M | 159 | 6 |
| Salons, barbers and spas | 79 | #88 of 2,385 | 54 | 24.4 | $379K | 178 | 10 |
| Hair salons | 78 | #101 of 2,339 | 30 | 13.6 | $682K | 158 | 8 |
| Gyms | 76 | #126 of 1,792 | 12 | 5.4 | $1.4M | 110 | 3 |
| Spas and skin care | 74 | #141 of 1,769 | 13 | 5.9 | $1.6M | 180 | Under 3 |
| Landscaping and lawn care | 74 | #151 of 1,493 | 5 | 2.3 | $5.1M | 175 | 11 |
| Barbershops | 74 | #153 of 1,356 | 7 | 3.2 | $2.9M | 155 | Under 3 |
| Chiropractors | 74 | #162 of 1,490 | 11 | 5.0 | $2.7M | 111 | 4 |
| Lawn, cleaning and pest control | 71 | #205 of 1,771 | 10 | 4.5 | $2.6M | 153 | 21 |
| Restaurants and cafes | 69 | #439 of 2,405 | 174 | 78.6 | $455K | 123 | 77 |
| Dentists and orthodontists | 68 | #317 of 1,886 | 19 | 8.6 | $1.5M | 157 | 17 |
| Funeral homes | 67 | #309 of 1,472 | 5 | 2.3 | $698K | 103 | 4 |
| Gyms, studios and classes | 67 | #357 of 2,088 | 28 | 12.7 | $611K | 92 | 3 |
| Tire shops | 65 | #397 of 1,530 | 8 | 3.6 | $3.3M | 131 | 7 |
| Clothing, shoes and laundry | 65 | #543 of 2,210 | 34 | 15.4 | $1.2M | 136 | 11 |
| Sit-down restaurants | 64 | #579 of 2,405 | 102 | 46.1 | $777K | 117 | 33 |
| Clothing and shoe stores | 63 | #585 of 2,087 | 25 | 11.3 | $1.6M | 128 | 11 |
| Doctors, dentists and clinics | 63 | #625 of 2,394 | 120 | 54.2 | $244K | 160 | 63 |
| Auto repair shops | 63 | #629 of 2,378 | 57 | 25.8 | $459K | 103 | 26 |
| Pizza | 61 | #625 of 2,090 | 18 | 8.1 | $4.4M | 87 | 37 |
| Auto repair and car care | 61 | #700 of 2,401 | 88 | 39.8 | $298K | 111 | 46 |
| Gas stations | 60 | #772 of 2,358 | 35 | 15.8 | $1.9M | 80 | 27 |
| Collision repair and body shops | 59 | #454 of 1,327 | 8 | 3.6 | $3.3M | 106 | 10 |
| Car washes and detailing | 59 | #487 of 1,451 | 10 | 4.5 | $2.6M | 104 | 7 |
| HVAC and plumbing | 59 | #521 of 1,707 | 10 | 4.5 | $5.7M | 119 | 22 |
| Primary care and pediatrics | 58 | #589 of 1,656 | 16 | 7.2 | $1.8M | 103 | 34 |
| Convenience stores | 57 | #884 of 2,261 | 26 | 11.7 | $4.9M | 62 | 5 |
| Real estate | 56 | #770 of 2,229 | 38 | 17.2 | Index only | 179 | 27 |
| Real estate agents and brokers | 55 | #780 of 2,176 | 29 | 13.1 | Index only | 186 | 20 |
| Insurance agencies | 55 | #961 of 2,272 | 27 | 12.2 | $1.5M | 121 | 20 |
| Grocery and convenience stores | 54 | #1,043 of 2,402 | 50 | 22.6 | $2.6M | 76 | 15 |
| Fast food and sandwich shops | 53 | #1,046 of 2,222 | 34 | 15.4 | $2.3M | 76 | 37 |
| Mortgage brokers and lenders | 51 | #421 of 887 | 6 | 2.7 | Index only | 126 | Under 3 |
| Grocery stores | 51 | #992 of 2,070 | 17 | 7.7 | $7.5M | 81 | 10 |
| Home repair trades | 49 | #1,080 of 2,057 | 27 | 12.2 | $2.1M | 87 | 38 |
| Electricians | 47 | #669 of 1,160 | 8 | 3.6 | $7.1M | 59 | 11 |
| Veterinarians | 47 | #831 of 1,485 | 9 | 4.1 | $1.9M | 70 | 7 |
| Roofing and gutters | 44 | #724 of 1,177 | 9 | 4.1 | $6.3M | 75 | 5 |
| Pet grooming and boarding | 43 | #903 of 1,461 | 15 | 6.8 | $1.1M | 45 | 4 |
| Pet businesses | 43 | #1,414 of 2,200 | 36 | 16.3 | $476K | 54 | 11 |
| Martial arts and dance studios | 36 | #1,026 of 1,334 | 16 | 7.2 | $1.1M | 53 | Under 3 |
| Child care and preschools | 34 | #1,257 of 1,611 | 16 | 7.2 | $481K | 48 | 14 |
| Laundromats | Not scored | Not scored | 4 | 1.8 | $10.2M | 81 | Under 3 |
| Nail salons | Not scored | Not scored | 4 | 1.8 | $5.1M | 306 | Under 3 |
| House cleaning | Not scored | Not scored | 3 | 1.4 | $8.6M | 134 | 10 |
| Property management | Not scored | Not scored | 3 | 1.4 | Index only | 177 | 3 |
| Pest control | Not scored | Not scored | 2 | 0.9 | $12.8M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.5 | $40.7M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.5 | $26.2M | Too few | 3 |
| Pet stores | Not scored | Not scored | 1 | 0.5 | $17.1M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
Household spending in Newton County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $26.2M | $1,183 | 124 |
| Gasoline and other fuels | $67M | $3,029 | 117 |
| Food away from home | $79.2M | $3,581 | 88 |
| Groceries | $128M | $5,785 | 92 |
| Personal care products and services | $20.5M | $924 | 92 |
| Child care and other personal services | $7.7M | $348 | 60 |
| Memberships, classes and admissions | $17.1M | $773 | 79 |
| Medical and dental services | $29.3M | $1,326 | 103 |
| Pets | $17.1M | $774 | 85 |
| Clothing, shoes and related services | $40.7M | $1,838 | 89 |
| Vehicle insurance | $40.9M | $1,847 | 94 |
| Home repairs, maintenance and insurance | $56.8M | $2,568 | 85 |
| Lawn care, cleaning and other household services | $25.7M | $1,160 | 82 |
| Rent and homeowner costs | $294.7M | $13,316 | 80 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Newton County
- Population, 2025 estimate
- 62,263+6.1% since 2020
- Households
- 22,129
- Median age
- 40.4
- Homes lived in by their owners
- 77%
- Vehicles per household
- 2.1
- Land area
- 625 sq. mi.
- People per square mile
- 96
- Median household income
- $66,301+30.5% vs. 2015–2019, before inflation
- Average household income
- $87,454
- Median home value
- $190,700
- Jobs located here
- 22,933
- Daytime population
- 58,625Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Newton County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Newton County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Missouri 8
- Jasper County, MO124,357 people
- McDonald County, MO23,701 people
- Barry County, MO35,033 people
- Lawrence County, MO38,593 people
- Barton County, MO11,690 people
- Dade County, MO7,641 people
- Stone County, MO32,048 people
- Vernon County, MO19,687 people
Questions
How fast is Newton County, MO growing?
Population estimates put Newton County at 62,263 people in 2025, up 6.1% since 2020, faster than the U.S. (+3.1%). It has 22,129 households. Against the 2015–2019 survey, median household income rose 30.5%, before inflation.
How much do households in Newton County, MO spend?
Households in Newton County spend about $294.7M a year on rent and homeowner costs, $128M on groceries and $79.2M on food away from home. Relative to the U.S., household spending in Newton County runs highest on vehicle maintenance and repairs (an index of 124, where 100 is the U.S. average) and lowest on child care and other personal services (60).
Which business types have the highest market scores in Newton County, MO?
Of the business types scored in Newton County, optometrists and eye clinics (83), physical therapy clinics (83) and coffee shops and cafes (82) have the highest Groundwork market scores. For optometrists and eye clinics, that ranks #28 of 1,302 scored counties.
How does Newton County, MO compare with the U.S.?
Median household income in Newton County is $66,301, 18% below the U.S. median of $80,734. The population rose 6.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $190,700, against $332,700 for the U.S. Against the U.S., map listings per household run highest for pet grooming and boarding businesses (89% above the U.S. rate) and lowest for real estate agents and brokers (57% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 45 of the 56 business types have a score in Newton County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Newton County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Newton County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Newton County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.