Funeral services · Small-town market · Mississippi
Funeral homes in the Starkville, MS area
Competitor counts, household spending and official business counts for funeral homes in the Starkville, MS area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 56 out of 100: Upper middle
Ranked #140 of 365 scored small-town markets
#2 of 17 scored small-town markets based in Mississippi
- Listings
- 6
- 1 chain location (17%)
- Official establishments
- 4
- Businesses with payroll, 2023
- Household spending a year
- $2.7M
- On funerals · $105 a household
- Spending per listing
- $454K
- 33% below the U.S.
- Listings per 10k households
- 2.3
- 10% above the U.S.
- Population, 2025
- 62,063
- +0.8% since 2020
See the funeral homes around any address in the Starkville area
The site report maps the funeral homes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Starkville area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $105 per household (26% below the U.S. average), households in the Starkville area spend about $2.7M a year on funerals. That is about $454K of household spending for each home on map listings, 33% below the U.S. figure of $679K.
The Starkville area has 6 funeral homes on map listings as of September 2026. One of them (17%) is a chain location, against 10% across the U.S. That comes to 2.3 for every 10,000 households, 10% above the U.S. rate of 2.1.
In 2023, official counts showed 4 businesses with payroll in the Starkville area classed as funeral homes and funeral services. That is one for every 6,478 households, against one for every 8,510 across the U.S.
Population estimates put the population change in the Starkville area from 2020 to 2025 at +0.8%, slower than the U.S. (+3.1%). For funeral homes, the Starkville area has a Groundwork market score of 56 (upper middle): #140 of 365 scored small-town markets and #2 of 17 scored small-town markets based in Mississippi.
How the Starkville area compares
The same measures for Mississippi and the whole U.S. Spending per listing divides a year of household spending on all funerals by the funeral homes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Starkville area | Mississippi | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.3 | 4.4 | 2.1 |
| Spending per listing | $454K | $313K | $679K |
| Households per official establishment | 6,478 | 5,699 | 8,510 |
| Official establishment growth, 2019–2023 | n/a | −5.6% | −1.7% |
| Population growth, 2020–2025 | +0.8% | −0.1% | +3.1% |
| Spending per household on funerals | $105 | $136 | $143 |
| Median household income | $48,750 | $56,447 | $80,734 |
| Groundwork market score | 56 | 12 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 4
- Employees, 2023
- 8
- Annual payroll, 2023
- $621K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 61 chain location
- Listings at the U.S. rate for this spending
- 4The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as funeral homes and funeral services in the Starkville area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Starkville area
- Population, 2025 estimate
- 62,063+0.8% since 2020
- Households
- 25,913
- Median age
- 32.1
- Homes lived in by their owners
- 52%
- Vehicles per household
- 1.9
- Land area
- 879 sq. mi.
- People per square mile
- 70
- Median household income
- $48,750+18.6% vs. 2015–2019, before inflation
- Average household income
- $71,892
- Median home value
- $208,300
- Jobs located here
- 23,717
- Daytime population
- 62,501Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Starkville area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the funeral homes on map listings by name and distance.
Or open the report at the center of the Starkville area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardFuneral homes across Mississippi
Every Mississippi market ranked →The highest-scoring small-town markets in Mississippi for funeral homes, numbered among those based in Mississippi, with the Starkville area marked.
Top small-town markets in Mississippi
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Picayune, MS | 80 | 6 | 2.7 | $555K | +5.6% | #32 of 365 |
| 2Starkville, MS | 56 | 6 | 2.3 | $454K | +0.8% | #140 of 365 |
| 3Meridian, MS | 53 | 10 | 2.9 | $508K | −3.2% | #159 of 365 |
| 4Laurel, MS | 52 | 14 | 4.4 | $352K | −1.5% | #168 of 365 |
| 5Oxford, MS | 45 | 13 | 5.4 | $251K | +5.3% | #208 of 365 |
| 6Tupelo, MS | 44 | 19 | 3.7 | $357K | +0.8% | #212 of 365 |
| 7McComb, MS | 35 | 12 | 5.9 | $248K | −2.6% | #282 of 365 |
| 8Columbus, MS | 33 | 12 | 4.5 | $303K | −2.7% | #295 of 365 |
| 9Natchez, MS-LA | 30 | 13 | 6.3 | $251K | −0.9% | #316 of 365 |
| 10Vicksburg, MS | 23 | 8 | 4.8 | $306K | −6.3% | #332 of 365 |
Other business types in the Starkville area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
- Funeral homes56
Questions
How many funeral homes are in the Starkville, MS area?
Map listings as of September 2026 show 6 funeral homes in the Starkville area. One of them (17%) is a chain location. The listings count funeral homes, mortuaries and cremation services. Official counts show 4 businesses with payroll classed as funeral homes and funeral services in 2023.
How much do households in the Starkville, MS area spend on funerals?
About $2.7M a year, or $105 per household. That is 26% below the U.S. average (an index of 74, where 100 is the U.S. average). Spread across the 6 funeral homes on map listings, it comes to $454K per home. It is estimated from the incomes of the 25,913 households in the Starkville area and national spending patterns by income.
How does the Starkville, MS area compare with the U.S. for funeral homes?
The Starkville area has 2.3 funeral homes per 10,000 households, 10% above the U.S. rate of 2.1. Spending per home is $454K, 33% below the U.S. figure of $679K. At the U.S. ratio of funeral homes to household spending, the Starkville area would have about 4, against 6 on map listings. There is one business with payroll in the industry for every 6,478 households, against one for every 8,510 across the U.S.
How fast is the Starkville, MS area growing?
Population estimates put the Starkville area at 62,063 people in 2025, up 0.8% since 2020, slower than the U.S. (+3.1%). It has 25,913 households. The median household income in the Starkville area is $48,750 a year, 40% below the U.S. median of $80,734. That rose 18.6% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Starkville area scores 56 for funeral homes (upper middle), #140 of 365 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Starkville area. It maps the funeral homes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for funeral homes · All 56 business types in the Starkville area
Screening a site or an acquisition in the Starkville area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Starkville area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.