Groundwork

Beauty and personal care · Small-town market · Mississippi

Barbershops in the Starkville, MS area

How the Starkville, MS area compares with other small-town markets and the U.S. for barbershops: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 27 out of 100: Lower middle

Ranked #320 of 377 scored small-town markets
#5 of 16 scored small-town markets based in Mississippi

Listings
14
2 chain locations (14%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$19.5M
On personal care products and services · $753 a household
Spending per listing
$1.4M
26% below the U.S.
Listings per 10k households
5.4
2% above the U.S.
Population, 2025
62,063
+0.8% since 2020

See the barbershops around any address in the Starkville area

The site report maps the barbershops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Starkville area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

For barbershops, the Starkville area has a Groundwork market score of 27 (lower middle): #320 of 377 scored small-town markets and #5 of 16 scored small-town markets based in Mississippi. That puts it in the bottom quarter of small-town markets.

Household spending on personal care products and services in the Starkville area comes to about $19.5M a year: $753 per household, 25% below the U.S. average. That is about $1.4M of household spending for each shop on map listings, 26% below the U.S. figure of $1.9M. The spending figure covers all personal care products and services, not only barbershops.

The Starkville area has 14 barbershops on map listings as of September 2026. Chain locations make up 14% of them, against 12% across the U.S. That comes to 5.4 for every 10,000 households, 2% above the U.S. rate of 5.3.

Official counts don’t publish a figure for barber shops in the Starkville area, since they leave out counts under 3. Population estimates show the Starkville area grew 0.8% from 2020 to 2025, slower than the U.S. (+3.1%).

How the Starkville area compares

The same measures for Mississippi and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the barbershops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Barbershops in Starkville, MS area compared with Mississippi and the U.S.
MeasureStarkville areaMississippiU.S.
Listings per 10k households5.45.95.3
Spending per listing$1.4M$1.3M$1.9M
Households per official establishmentn/a40,90816,589
Official establishment growth, 2019–2023n/an/a+28.5%
Population growth, 2020–2025+0.8%−0.1%+3.1%
Spending per household on personal care products and services$753$788$1,005
Median household income$48,750$56,447$80,734
Groundwork market score2727

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
41Businesses with no payroll
Map listings, September 2026
142 chain locations
Listings at the U.S. rate for this spending
10The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as barber shops in the Starkville area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Starkville area

Population, 2025 estimate
62,063+0.8% since 2020
Households
25,913
Median age
32.1
Homes lived in by their owners
52%
Vehicles per household
1.9
Land area
879 sq. mi.
People per square mile
70
Median household income
$48,750+18.6% vs. 2015–2019, before inflation
Average household income
$71,892
Median home value
$208,300
Jobs located here
23,717
Daytime population
62,501Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Starkville area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the barbershops on map listings by name and distance.

Or open the report at the center of the Starkville area. Signed out, you see a blurred preview; on an account, each report is one action.

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Barbershops across Mississippi

Every Mississippi market ranked →

The highest-scoring small-town markets in Mississippi for barbershops, numbered among those based in Mississippi, with the Starkville area marked.

Top small-town markets in Mississippi

Small-town markets in Mississippi ranked for barbershops by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Oxford, MS58104.2$2M+5.3%#147 of 377
2Picayune, MS34167.3$1.1M+5.6%#289 of 377
3Natchez, MS-LA3373.4$2.1M−0.9%#292 of 377
4Brookhaven, MS3364.6$1.7M+0.5%#294 of 377
5Starkville, MS27145.4$1.4M+0.8%#320 of 377
6Tupelo, MS25468.9$914K+0.8%#327 of 377
7Vicksburg, MS2495.4$1.5M−6.3%#329 of 377
8Corinth, MS1985.5$1.3M−0.5%#340 of 377
9Meridian, MS18174.9$1.5M−3.2%#343 of 377
10Grenada, MS1764.8$1.5M−3.6%#344 of 377

Other business types in the Starkville area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many barbershops are in the Starkville, MS area?

Map listings as of September 2026 show 14 barbershops in the Starkville area. 2 of them (14%) are chain locations. The listings count barbershops. No official count is published for barber shops in the Starkville area: counts under 3 are left out. Official counts also show 41 one-person businesses without payroll.

How much do households in the Starkville, MS area spend on personal care products and services?

About $19.5M a year, or $753 per household. That is 25% below the U.S. average (an index of 75, where 100 is the U.S. average). Spread across the 14 barbershops on map listings, it comes to $1.4M per shop. That spending covers all personal care products and services, which barbershops share with other businesses in the trade. It is estimated from the incomes of the 25,913 households in the Starkville area and national spending patterns by income.

How does the Starkville, MS area compare with the U.S. for barbershops?

The Starkville area has 5.4 barbershops per 10,000 households, 2% above the U.S. rate of 5.3. Spending per shop is $1.4M, 26% below the U.S. figure of $1.9M. At the U.S. ratio of barbershops to household spending, the Starkville area would have about 10, against 14 on map listings.

How fast is the Starkville, MS area growing?

Population estimates put the Starkville area at 62,063 people in 2025, up 0.8% since 2020, slower than the U.S. (+3.1%). It has 25,913 households. The median household income in the Starkville area is $48,750 a year, 40% below the U.S. median of $80,734. That rose 18.6% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Starkville area scores 27 for barbershops (lower middle), #320 of 377 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Starkville area. It maps the barbershops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for barbershops · All 56 business types in the Starkville area

Screening a site or an acquisition in the Starkville area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Starkville area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.