Auto · County · Mississippi
Insurance agencies in Rankin County, MS
How Rankin County, MS compares with other counties and the U.S. for insurance agencies: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 45 out of 100: Lower middle
Ranked #1,297 of 2,272 scored counties
#42 of 60 scored counties in Mississippi
- Listings
- 135
- 28 chain locations (21%)
- Official establishments
- 88
- +8.6% since 2019
- Household spending a year
- $161M
- On vehicle insurance · $2,678 a household
- Spending per listing
- $1.2M
- 5% below the U.S.
- Listings per 10k households
- 22.5
- 44% above the U.S.
- Population, 2025
- 162,181
- +3.2% since 2020
See the insurance agencies around any address in Rankin County
The site report maps the insurance agencies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Rankin County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Rankin County spend about $161M a year on vehicle insurance, or $2,678 per household, 37% above the U.S. average. Spread across 135 insurance agencies, that is $1.2M per agency, 5% below the U.S. figure of $1.3M.
There are 135 insurance agencies on map listings in Rankin County as of September 2026. 28 of them (21%) are chain locations, against 21% across the U.S. That comes to 22.5 for every 10,000 households, 44% above the U.S. rate of 15.6.
In 2023, official counts showed 88 businesses with payroll in Rankin County classed as insurance agencies and brokerages, up 8.6% from 2019. That is one for every 683 households, against one for every 966 across the U.S. Since fiscal 2022, 5 SBA-backed loans worth $2M have gone to businesses classed as insurance agencies and brokerages in Rankin County.
Population estimates show Rankin County grew 3.2% from 2020 to 2025, in step with the U.S. (+3.1%). For insurance agencies, Rankin County has a Groundwork market score of 45 (lower middle): #1,297 of 2,272 scored counties and #42 of 60 scored counties in Mississippi.
How Rankin County compares
The same measures for Mississippi and the whole U.S. Spending per listing divides a year of household spending on all vehicle insurance by the insurance agencies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Rankin County | Mississippi | U.S. |
|---|---|---|---|
| Listings per 10k households | 22.5 | 16.3 | 15.6 |
| Spending per listing | $1.2M | $1.5M | $1.3M |
| Households per official establishment | 683 | 929 | 966 |
| Official establishment growth, 2019–2023 | +8.6% | +1.5% | −1.0% |
| Population growth, 2020–2025 | +3.2% | −0.1% | +3.1% |
| Spending per household on vehicle insurance | $2,678 | $2,496 | $1,957 |
| Median household income | $79,357 | $56,447 | $80,734 |
| Groundwork market score | 45 | 54 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 81 → 88+8.6% over the period
- Employees, 2023
- 303
- Annual payroll, 2023
- $15.1M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 13528 chain locations
- Listings at the U.S. rate for this spending
- 128The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 5
- Amount
- $2M
SBA-backed loans to businesses classed as insurance agencies and brokerages in Rankin County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Rankin County
- Population, 2025 estimate
- 162,181+3.2% since 2020
- Households
- 60,133
- Median age
- 39.9
- Homes lived in by their owners
- 77%
- Vehicles per household
- 2.0
- Land area
- 776 sq. mi.
- People per square mile
- 205
- Median household income
- $79,357+20.3% vs. 2015–2019, before inflation
- Average household income
- $100,005
- Median home value
- $237,400
- Jobs located here
- 73,389
- Daytime population
- 161,778Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Rankin County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the insurance agencies on map listings by name and distance.
Or open the report at the center of Rankin County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardInsurance agencies across Mississippi
Every Mississippi market ranked →The highest-scoring counties in Mississippi for insurance agencies, numbered among those based in Mississippi, with Rankin County marked.
Top counties in Mississippi
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Marshall County, MS | 88 | 8 | 6.1 | $4.7M | +2.6% | #78 of 2,272 |
| 2Tate County, MS | 81 | 11 | 10.0 | $2.9M | +2.1% | #197 of 2,272 |
| 3George County, MS | 81 | 9 | 9.7 | $2.8M | +8.1% | #200 of 2,272 |
| 4DeSoto County, MS | 79 | 99 | 13.9 | $2M | +6.3% | #254 of 2,272 |
| 5Stone County, MS | 77 | 8 | 11.9 | $2.3M | +7.2% | #293 of 2,272 |
| 6Tippah County, MS | 76 | 9 | 11.2 | $2.5M | −1.6% | #312 of 2,272 |
| 7Itawamba County, MS | 73 | 12 | 12.5 | $2.2M | +1.3% | #385 of 2,272 |
| 8Walthall County, MS | 70 | 5 | 9.5 | $2.9M | +0.4% | #452 of 2,272 |
| 9Greene County, MS | 70 | 5 | 12.2 | $2.1M | +1.3% | #469 of 2,272 |
| 10Jackson County, MS | 68 | 85 | 14.7 | $1.7M | +3.0% | #532 of 2,272 |
| 42Rankin County, MS | 45 | 135 | 22.5 | $1.2M | +3.2% | #1,297 of 2,272 |
Other business types in Rankin County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many insurance agencies are in Rankin County, MS?
As of September 2026, map listings count 135 insurance agencies in Rankin County. 28 of them (21%) are chain locations. The listings count insurance agencies. Official counts show 88 businesses with payroll classed as insurance agencies and brokerages in 2023, up 8.6% from 2019.
How much do households in Rankin County, MS spend on vehicle insurance?
About $161M a year, or $2,678 per household. That is 37% above the U.S. average (an index of 137, where 100 is the U.S. average). Spread across the 135 insurance agencies on map listings, it comes to $1.2M per agency. It is estimated from the incomes of the 60,133 households in Rankin County and national spending patterns by income.
How does Rankin County, MS compare with the U.S. for insurance agencies?
Rankin County has 22.5 insurance agencies per 10,000 households, 44% above the U.S. rate of 15.6. Spending per agency is $1.2M, 5% below the U.S. figure of $1.3M. At the U.S. ratio of insurance agencies to household spending, Rankin County would have about 128, against 135 on map listings. There is one business with payroll in the industry for every 683 households, against one for every 966 across the U.S. The official count rose 8.6% from 2019 to 2023, against −1.0% for the U.S.
How fast is Rankin County, MS growing?
Population estimates put Rankin County at 162,181 people in 2025, up 3.2% since 2020, in step with the U.S. (+3.1%). It has 60,133 households. Median household income in Rankin County is $79,357, 2% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 20.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Rankin County scores 45 for insurance agencies (lower middle), #1,297 of 2,272 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Rankin County. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for insurance agencies · All 56 business types in Rankin County
Screening a site or an acquisition in Rankin County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Rankin County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.