Groundwork

Funeral services · County · Mississippi

Funeral homes in Rankin County, MS

The funeral homes in Rankin County, MS, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 66 out of 100: Upper middle

Ranked #335 of 1,472 scored counties
#1 of 47 scored counties in Mississippi

Listings
14
1 chain location (7%)
Official establishments
4
Businesses with payroll, 2023
Household spending a year
$8.5M
On funerals · $141 a household
Spending per listing
$606K
11% below the U.S.
Listings per 10k households
2.3
10% above the U.S.
Population, 2025
162,181
+3.2% since 2020

See the funeral homes around any address in Rankin County

The site report maps the funeral homes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Rankin County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 14 funeral homes in Rankin County. One of them (7%) is a chain location, against 10% across the U.S. That comes to 2.3 for every 10,000 households, 10% above the U.S. rate of 2.1.

Households in Rankin County spend about $8.5M a year on funerals, or $141 per household, in line with the U.S. average. That is about $606K of household spending for each home on map listings, 11% below the U.S. figure of $679K.

In 2023, official counts showed 4 businesses with payroll in Rankin County classed as funeral homes and funeral services. That is one for every 15,033 households, against one for every 8,510 across the U.S.

Population estimates put the population change in Rankin County from 2020 to 2025 at +3.2%, in step with the U.S. (+3.1%). For funeral homes, Rankin County has a Groundwork market score of 66 (upper middle): #335 of 1,472 scored counties and #1 of 47 scored counties in Mississippi. That puts it in the top quarter of counties.

How Rankin County compares

The same measures for Mississippi and the whole U.S. Spending per listing divides a year of household spending on all funerals by the funeral homes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Funeral homes in Rankin County, MS compared with Mississippi and the U.S.
MeasureRankin CountyMississippiU.S.
Listings per 10k households2.34.42.1
Spending per listing$606K$313K$679K
Households per official establishment15,0335,6998,510
Official establishment growth, 2019–2023n/a−5.6%−1.7%
Population growth, 2020–2025+3.2%−0.1%+3.1%
Spending per household on funerals$141$136$143
Median household income$79,357$56,447$80,734
Groundwork market score6612

Official counts and lending

Businesses

Official establishments, 2019 to 2023
4 → 4
Employees, 2023
35
Annual payroll, 2023
$1.9M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
141 chain location
Listings at the U.S. rate for this spending
13The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as funeral homes and funeral services in Rankin County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Rankin County

Population, 2025 estimate
162,181+3.2% since 2020
Households
60,133
Median age
39.9
Homes lived in by their owners
77%
Vehicles per household
2.0
Land area
776 sq. mi.
People per square mile
205
Median household income
$79,357+20.3% vs. 2015–2019, before inflation
Average household income
$100,005
Median home value
$237,400
Jobs located here
73,389
Daytime population
161,778Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Rankin County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the funeral homes on map listings by name and distance.

Or open the report at the center of Rankin County. Signed out, you see a blurred preview; on an account, each report is one action.

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Funeral homes across Mississippi

Every Mississippi market ranked →

The highest-scoring counties in Mississippi for funeral homes, numbered among those based in Mississippi, with Rankin County marked.

Top counties in Mississippi

Counties in Mississippi ranked for funeral homes by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Rankin County, MS66142.3$606K+3.2%#335 of 1,472
2Madison County, MS6471.6$773K+6.5%#378 of 1,472
3Pearl River County, MS6462.7$555K+5.6%#389 of 1,472
4DeSoto County, MS63131.8$620K+6.3%#416 of 1,472
5Harrison County, MS62161.9$676K+4.0%#437 of 1,472
6Lamar County, MS5452.0$619K+4.7%#600 of 1,472
7Jones County, MS5193.6$430K−1.0%#686 of 1,472
8Jackson County, MS51183.1$428K+3.0%#687 of 1,472
9Lafayette County, MS4484.2$314K+6.6%#882 of 1,472
10Adams County, MS4187.0$232K+2.2%#964 of 1,472

Other business types in Rankin County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many funeral homes are in Rankin County, MS?

There are 14 funeral homes on map listings in Rankin County as of September 2026. One of them (7%) is a chain location. The listings count funeral homes, mortuaries and cremation services. Official counts show 4 businesses with payroll classed as funeral homes and funeral services in 2023.

How much do households in Rankin County, MS spend on funerals?

About $8.5M a year, or $141 per household. That is in line with the U.S. average (an index of 99, where 100 is the U.S. average). Spread across the 14 funeral homes on map listings, it comes to $606K per home. It is estimated from the incomes of the 60,133 households in Rankin County and national spending patterns by income.

How does Rankin County, MS compare with the U.S. for funeral homes?

Rankin County has 2.3 funeral homes per 10,000 households, 10% above the U.S. rate of 2.1. Spending per home is $606K, 11% below the U.S. figure of $679K. At the national ratio of funeral homes to household spending, Rankin County would have about 13, against 14 on map listings. There is one business with payroll in the industry for every 15,033 households, against one for every 8,510 across the U.S.

How fast is Rankin County, MS growing?

Population estimates put Rankin County at 162,181 people in 2025, up 3.2% since 2020, in step with the U.S. (+3.1%). It has 60,133 households. Median household income in Rankin County is $79,357, 2% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 20.3%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Rankin County scores 66 for funeral homes (upper middle), #335 of 1,472 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Rankin County. It maps the funeral homes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for funeral homes · All 56 business types in Rankin County

Screening a site or an acquisition in Rankin County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Rankin County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.