Groundwork

Food and drink · County · Mississippi

Bakeries and dessert shops in Rankin County, MS

Competitor counts, household spending and official business counts for bakeries and dessert shops in Rankin County, MS, set against other counties and the U.S.

Groundwork market score · out of 100

Score 37 out of 100: Lower middle

Ranked #1,415 of 1,889 scored counties
#22 of 46 scored counties in Mississippi

Listings
76
27 chain locations (36%)
Official establishments
50
All snack bars and retail bakeries · +92.3% since 2019
Household spending a year
$232.8M
On food away from home · $3,872 a household
Spending per listing
$3.1M
26% below the U.S.
Listings per 10k households
12.6
29% above the U.S.
Population, 2025
162,181
+3.2% since 2020

See the bakeries and dessert shops around any address in Rankin County

The site report maps the bakeries and dessert shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Rankin County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 76 bakeries and dessert shops in Rankin County. Chain locations make up 36% of them, against 35% across the U.S. That is 12.6 per 10,000 households, 29% above the U.S. rate of 9.8.

Households in Rankin County spend about $232.8M a year on food away from home, or $3,872 per household, 5% below the U.S. average. Spread across 76 bakeries and dessert shops, that is $3.1M per shop, 26% below the U.S. figure of $4.1M. That spending covers all food away from home, which bakeries and dessert shops share with other businesses in the trade.

In 2023, official counts showed 50 businesses with payroll in Rankin County classed as snack bars and retail bakeries, up 92.3% from 2019. That is one for every 1,203 households, against one for every 1,369 across the U.S. The official count takes in all snack bars and retail bakeries, not only bakeries and dessert shops: coffee shops and cafes are counted too. Official counts also show 14 one-person businesses without payroll. Since fiscal 2022, 3 SBA-backed loans worth $1.1M have gone to businesses classed as snack bars and retail bakeries in Rankin County.

Population estimates put the population change in Rankin County from 2020 to 2025 at +3.2%, in step with the U.S. (+3.1%). Rankin County scores 37 (lower middle) on the Groundwork market score for bakeries and dessert shops, ranking #1,415 of 1,889 scored counties and #22 of 46 scored counties in Mississippi.

How Rankin County compares

The same measures for Mississippi and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the bakeries and dessert shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Bakeries and dessert shops in Rankin County, MS compared with Mississippi and the U.S.
MeasureRankin CountyMississippiU.S.
Listings per 10k households12.68.49.8
Spending per listing$3.1M$3.9M$4.1M
Households per official establishment (all snack bars and retail bakeries)1,2031,7331,369
Official establishment growth, 2019–2023+92.3%+60.8%+24.6%
Population growth, 2020–2025+3.2%−0.1%+3.1%
Spending per household on food away from home$3,872$3,288$4,070
Median household income$79,357$56,447$80,734
Groundwork market score3732

Official counts and lending

Businesses

Official establishments, 2019 to 2023
26 → 50All snack bars and retail bakeries · +92.3% over the period
Employees, 2023
438
Annual payroll, 2023
$5.3M
One-person businesses, 2023
14All snack bars and retail bakeries with no payroll
Map listings, September 2026
7627 chain locations
Listings at the U.S. rate for this spending
56The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
3
Amount
$1.1M

SBA-backed loans to businesses classed as snack bars and retail bakeries in Rankin County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack bars and retail bakeries, not only bakeries and dessert shops.

Population and households in Rankin County

Population, 2025 estimate
162,181+3.2% since 2020
Households
60,133
Median age
39.9
Homes lived in by their owners
77%
Vehicles per household
2.0
Land area
776 sq. mi.
People per square mile
205
Median household income
$79,357+20.3% vs. 2015–2019, before inflation
Average household income
$100,005
Median home value
$237,400
Jobs located here
73,389
Daytime population
161,778Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Rankin County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the bakeries and dessert shops on map listings by name and distance.

Or open the report at the center of Rankin County. Signed out, you see a blurred preview; on an account, each report is one action.

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Bakeries and dessert shops across Mississippi

Every Mississippi market ranked →

The highest-scoring counties in Mississippi for bakeries and dessert shops, numbered among those based in Mississippi, with Rankin County marked.

Top counties in Mississippi

Counties in Mississippi ranked for bakeries and dessert shops by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Pontotoc County, MS6175.9$5.3M+2.9%#504 of 1,889
2Marshall County, MS5975.3$6M+2.6%#569 of 1,889
3George County, MS5888.6$3.9M+8.1%#633 of 1,889
4DeSoto County, MS56669.3$4.3M+6.3%#705 of 1,889
5Tishomingo County, MS5455.7$5.6M−1.1%#767 of 1,889
6Jackson County, MS54498.5$4.2M+3.0%#790 of 1,889
7Adams County, MS5376.1$4.8M+2.2%#815 of 1,889
8Itawamba County, MS5377.3$4.5M+1.3%#818 of 1,889
9Panola County, MS4954.1$7.5M−1.4%#944 of 1,889
10Lincoln County, MS4664.6$7M+0.5%#1,058 of 1,889
22Rankin County, MS377612.6$3.1M+3.2%#1,415 of 1,889

Other business types in Rankin County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many bakeries and dessert shops are in Rankin County, MS?

Rankin County has 76 bakeries and dessert shops on map listings as of September 2026. 27 of them (36%) are chain locations. The listings count bakeries, ice cream, donut and dessert shops, candy stores. Official counts show 50 businesses with payroll classed as snack bars and retail bakeries in 2023, up 92.3% from 2019. That count covers all snack bars and retail bakeries (coffee shops and cafes included), not only bakeries and dessert shops. Another 14 one-person businesses have no payroll, by official counts.

How much do households in Rankin County, MS spend on food away from home?

About $232.8M a year, or $3,872 per household. That is 5% below the U.S. average (an index of 95, where 100 is the U.S. average). Spread across the 76 bakeries and dessert shops on map listings, it comes to $3.1M per shop. The spending figure covers all food away from home, not only bakeries and dessert shops. It is estimated from the incomes of the 60,133 households in Rankin County and national spending patterns by income.

How does Rankin County, MS compare with the U.S. for bakeries and dessert shops?

Rankin County has 12.6 bakeries and dessert shops per 10,000 households, 29% above the U.S. rate of 9.8. Spending per shop is $3.1M, 26% below the U.S. figure of $4.1M. At the national ratio of bakeries and dessert shops to household spending, Rankin County would have about 56, against 76 on map listings. There is one business with payroll in the industry for every 1,203 households, against one for every 1,369 across the U.S. The official count rose 92.3% from 2019 to 2023, against +24.6% for the U.S.

How fast is Rankin County, MS growing?

Population estimates put Rankin County at 162,181 people in 2025, up 3.2% since 2020, in step with the U.S. (+3.1%). It has 60,133 households. Median household income in Rankin County is $79,357, 2% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 20.3%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Rankin County scores 37 for bakeries and dessert shops (lower middle), #1,415 of 1,889 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Rankin County. It maps the bakeries and dessert shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for bakeries and dessert shops · All 56 business types in Rankin County

Screening a site or an acquisition in Rankin County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Rankin County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.