Real estate · County · Mississippi
Real estate businesses in Rankin County, MS
Competitor counts, household spending and official business counts for real estate businesses in Rankin County, MS, set against other counties and the U.S.
Groundwork market score · out of 100
Score 41 out of 100: Lower middle
Ranked #1,575 of 2,229 scored counties
#34 of 49 scored counties in Mississippi
- Listings
- 209
- 21 chain locations (10%)
- Official establishments
- 119
- +12.3% since 2019
- Household spending a year
- $923.3M
- On rent and homeowner costs · $15,355 a household
- Housing spending per listing (U.S. = 100)
- 102
- 2% above the U.S.
- Listings per 10k households
- 34.8
- 10% below the U.S.
- Population, 2025
- 162,181
- +3.2% since 2020
See the real estate businesses around any address in Rankin County
The site report maps the real estate businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Rankin County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $15,355 per household (8% below the U.S. average), households in Rankin County spend about $923.3M a year on rent and homeowner costs. Housing spending per office is 2% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate businesses take in.
There are 209 real estate businesses on map listings in Rankin County as of September 2026. Of those, 21 are chain locations, or 10%, against 6% across the U.S. That comes to 34.8 for every 10,000 households, 10% below the U.S. rate of 38.5.
In 2023, official counts showed 119 businesses with payroll in Rankin County classed as real estate agents, property managers, mortgage lenders and inspectors, up 12.3% from 2019. That is one for every 505 households, against one for every 414 across the U.S. Official counts list 709 one-person businesses without payroll. Since fiscal 2022, 2 SBA-backed loans worth $293K have gone to businesses classed as real estate agents, property managers, mortgage lenders and inspectors in Rankin County.
Population estimates show Rankin County grew 3.2% from 2020 to 2025, in step with the U.S. (+3.1%). The Groundwork market score for real estate businesses in Rankin County is 41 (lower middle), #1,575 of 2,229 scored counties and #34 of 49 scored counties in Mississippi.
How Rankin County compares
The same measures for Mississippi and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Rankin County | Mississippi | U.S. |
|---|---|---|---|
| Listings per 10k households | 34.8 | 22.8 | 38.5 |
| Housing spending per listing (U.S. = 100) | 102 | 138 | 100 |
| Households per official establishment | 505 | 931 | 414 |
| Official establishment growth, 2019–2023 | +12.3% | +21.9% | +15.8% |
| Population growth, 2020–2025 | +3.2% | −0.1% | +3.1% |
| Spending per household on rent and homeowner costs | $15,355 | $13,696 | $16,661 |
| Median household income | $79,357 | $56,447 | $80,734 |
| Groundwork market score | 41 | 60 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 106 → 119+12.3% over the period
- Employees, 2023
- 334
- Annual payroll, 2023
- $18.4M
- One-person businesses, 2023
- 709Businesses with no payroll
- Map listings, September 2026
- 20921 chain locations
- Listings at the U.S. rate for this spending
- 213The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $293K
SBA-backed loans to businesses classed as real estate agents, property managers, mortgage lenders and inspectors in Rankin County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Rankin County
- Population, 2025 estimate
- 162,181+3.2% since 2020
- Households
- 60,133
- Median age
- 39.9
- Homes lived in by their owners
- 77%
- Vehicles per household
- 2.0
- Land area
- 776 sq. mi.
- People per square mile
- 205
- Median household income
- $79,357+20.3% vs. 2015–2019, before inflation
- Average household income
- $100,005
- Median home value
- $237,400
- Jobs located here
- 73,389
- Daytime population
- 161,778Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Rankin County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate businesses on map listings by name and distance.
Or open the report at the center of Rankin County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardReal estate across Mississippi
Every Mississippi market ranked →The highest-scoring counties in Mississippi for real estate businesses, numbered among those based in Mississippi, with Rankin County marked.
Top counties in Mississippi
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1George County, MS | 76 | 14 | 15.1 | 214 | +8.1% | #91 of 2,229 |
| 2Marshall County, MS | 73 | 6 | 4.5 | 677 | +2.6% | #135 of 2,229 |
| 3Tate County, MS | 71 | 11 | 10.0 | 326 | +2.1% | #179 of 2,229 |
| 4Neshoba County, MS | 69 | 5 | 4.9 | 632 | −0.9% | #219 of 2,229 |
| 5Union County, MS | 65 | 12 | 12.2 | 259 | +2.3% | #367 of 2,229 |
| 6Pontotoc County, MS | 64 | 17 | 14.4 | 214 | +2.9% | #410 of 2,229 |
| 7Monroe County, MS | 63 | 12 | 8.6 | 353 | −2.4% | #432 of 2,229 |
| 8Prentiss County, MS | 62 | 7 | 7.3 | 421 | +1.3% | #475 of 2,229 |
| 9Tishomingo County, MS | 62 | 9 | 10.2 | 302 | −1.1% | #483 of 2,229 |
| 10Stone County, MS | 62 | 12 | 17.9 | 176 | +7.2% | #507 of 2,229 |
| 34Rankin County, MS | 41 | 209 | 34.8 | 102 | +3.2% | #1,575 of 2,229 |
Other business types in Rankin County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many real estate businesses are in Rankin County, MS?
As of September 2026, map listings count 209 real estate businesses in Rankin County. 21 of them (10%) are chain locations. The listings count real estate agents and brokers, property managers, mortgage brokers and lenders, and home inspectors. Official counts show 119 businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in 2023, up 12.3% from 2019. Official counts also show 709 one-person businesses without payroll.
How much do households in Rankin County, MS spend on rent and homeowner costs?
About $923.3M a year, or $15,355 per household. That is 8% below the U.S. average (an index of 92, where 100 is the U.S. average). For the 209 real estate businesses on map listings, housing spending per office is 2% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate businesses take in. It is estimated from the incomes of the 60,133 households in Rankin County and national spending patterns by income.
How does Rankin County, MS compare with the U.S. for real estate businesses?
Rankin County has 34.8 real estate businesses per 10,000 households, 10% below the U.S. rate of 38.5. The index of housing spending per office is 102, where 100 is the U.S. At the U.S. ratio of real estate businesses to household spending, Rankin County would have about 213, against 209 on map listings. There is one business with payroll in the industry for every 505 households, against one for every 414 across the U.S. The official count rose 12.3% from 2019 to 2023, against +15.8% for the U.S.
How fast is Rankin County, MS growing?
Population estimates put Rankin County at 162,181 people in 2025, up 3.2% since 2020, in step with the U.S. (+3.1%). It has 60,133 households. Median household income in Rankin County is $79,357, 2% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 20.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Rankin County scores 41 for real estate businesses (lower middle), #1,575 of 2,229 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Rankin County. It maps the real estate businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for real estate businesses · All 56 business types in Rankin County
Screening a site or an acquisition in Rankin County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Rankin County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.