Food and drink · Metro area · Mississippi
Bakeries and dessert shops in the Hattiesburg, MS metro area
Competitor counts, household spending and official business counts for bakeries and dessert shops in the Hattiesburg, MS metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 32 out of 100: Lower middle
Ranked #326 of 387 scored metro areas
#2 of 3 scored metro areas based in Mississippi
- Listings
- 59
- 14 chain locations (24%)
- Official establishments
- 38
- All snack bars and retail bakeries · +52.0% since 2019
- Household spending a year
- $203.6M
- On food away from home · $3,384 a household
- Spending per listing
- $3.5M
- 17% below the U.S.
- Listings per 10k households
- 9.8
- In line with the U.S.
- Population, 2025
- 158,014
- +2.6% since 2020
See the bakeries and dessert shops around any address in the Hattiesburg metro area
The site report maps the bakeries and dessert shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Hattiesburg metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for bakeries and dessert shops in the Hattiesburg metro area is 32 (lower middle), #326 of 387 scored metro areas and #2 of 3 scored metro areas based in Mississippi. That puts it in the bottom quarter of metro areas.
As of September 2026, map listings count 59 bakeries and dessert shops in the Hattiesburg metro area. 14 of them (24%) are chain locations, against 35% across the U.S. That is 9.8 per 10,000 households, in line with the U.S. rate of 9.8.
At $3,384 per household (17% below the U.S. average), households in the Hattiesburg metro area spend about $203.6M a year on food away from home. That works out to $3.5M per shop, 17% below the U.S. figure of $4.1M. That spending covers all food away from home, which bakeries and dessert shops share with other businesses in the trade.
The official count of businesses with payroll classed as snack bars and retail bakeries in the Hattiesburg metro area was 38 in 2023, up 52.0% from 2019. That is one for every 1,583 households, against one for every 1,369 across the U.S. The official count takes in all snack bars and retail bakeries, not only bakeries and dessert shops: coffee shops and cafes are counted too. Between 2020 and 2025, the population of the Hattiesburg metro area grew 2.6%, slower than the U.S. (+3.1%).
How the Hattiesburg metro area compares
The same measures for Mississippi and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the bakeries and dessert shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Hattiesburg metro area | Mississippi | U.S. |
|---|---|---|---|
| Listings per 10k households | 9.8 | 8.4 | 9.8 |
| Spending per listing | $3.5M | $3.9M | $4.1M |
| Households per official establishment (all snack bars and retail bakeries) | 1,583 | 1,733 | 1,369 |
| Official establishment growth, 2019–2023 | +52.0% | +60.8% | +24.6% |
| Population growth, 2020–2025 | +2.6% | −0.1% | +3.1% |
| Spending per household on food away from home | $3,384 | $3,288 | $4,070 |
| Median household income | $60,285 | $56,447 | $80,734 |
| Groundwork market score | 32 | 32 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 38All snack bars and retail bakeries · +52.0% over the period
- Employees, 2023
- 443
- Annual payroll, 2023
- $6.2M
- One-person businesses, 2023
- 13All snack bars and retail bakeries with no payroll
- Map listings, September 2026
- 5914 chain locations
- Listings at the U.S. rate for this spending
- 49The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as snack bars and retail bakeries in the Hattiesburg metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack bars and retail bakeries, not only bakeries and dessert shops.
Population and households in the Hattiesburg metro area
- Population, 2025 estimate
- 158,014+2.6% since 2020
- Households
- 60,155
- Median age
- 37.3
- Homes lived in by their owners
- 64%
- Vehicles per household
- 1.8
- Land area
- 1,610 sq. mi.
- People per square mile
- 97
- Median household income
- $60,285
- Average household income
- $85,017
- Median home value
- $191,200
- Jobs located here
- 64,162
- Daytime population
- 162,718Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Hattiesburg metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the bakeries and dessert shops on map listings by name and distance.
Or open the report at the center of the Hattiesburg metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBakeries and dessert shops across Mississippi
Every Mississippi market ranked →The highest-scoring metro areas in Mississippi for bakeries and dessert shops, numbered among those based in Mississippi (a market based in another state is listed without a number), with the Hattiesburg metro area marked.
Top metro areas in Mississippi
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Memphis, TN-MS-AR | 46 | 434 | 8.3 | $4.4M | −0.3% | #235 of 387 |
| 1Gulfport-Biloxi, MS | 35 | 169 | 10.1 | $3.4M | +3.5% | #311 of 387 |
| 2Hattiesburg, MS | 32 | 59 | 9.8 | $3.5M | +2.6% | #326 of 387 |
| 3Jackson, MS | 27 | 229 | 9.6 | $3.6M | −1.4% | #359 of 387 |
Other business types in the Hattiesburg metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes19
- Sit-down restaurants29
- Fast food and sandwich shops14
- Pizza37
- Coffee shops and cafes28
- Bakeries and dessert shops32
Groceries and convenience
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Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many bakeries and dessert shops are in the Hattiesburg, MS metro area?
The Hattiesburg metro area has 59 bakeries and dessert shops on map listings as of September 2026. 14 of them (24%) are chain locations. The listings count bakeries, ice cream, donut and dessert shops, candy stores. Official counts show 38 businesses with payroll classed as snack bars and retail bakeries in 2023, up 52.0% from 2019. That count covers all snack bars and retail bakeries (coffee shops and cafes included), not only bakeries and dessert shops. Another 13 one-person businesses have no payroll, by official counts.
How much do households in the Hattiesburg, MS metro area spend on food away from home?
About $203.6M a year, or $3,384 per household. That is 17% below the U.S. average (an index of 83, where 100 is the U.S. average). Spread across the 59 bakeries and dessert shops on map listings, it comes to $3.5M per shop. The spending figure covers all food away from home, not only bakeries and dessert shops. It is estimated from the incomes of the 60,155 households in the Hattiesburg metro area and national spending patterns by income.
How does the Hattiesburg, MS metro area compare with the U.S. for bakeries and dessert shops?
The Hattiesburg metro area has 9.8 bakeries and dessert shops per 10,000 households, in line with the U.S. rate of 9.8. Spending per shop is $3.5M, 17% below the U.S. figure of $4.1M. At the national ratio of bakeries and dessert shops to household spending, the Hattiesburg metro area would have about 49, against 59 on map listings. There is one business with payroll in the industry for every 1,583 households, against one for every 1,369 across the U.S. The official count rose 52.0% from 2019 to 2023, against +24.6% for the U.S.
How fast is the Hattiesburg, MS metro area growing?
Population estimates put the Hattiesburg metro area at 158,014 people in 2025, up 2.6% since 2020, slower than the U.S. (+3.1%). It has 60,155 households. Median household income in the Hattiesburg metro area is $60,285, 25% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Hattiesburg metro area scores 32 for bakeries and dessert shops (lower middle), #326 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Hattiesburg metro area. It maps the bakeries and dessert shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for bakeries and dessert shops · All 56 business types in the Hattiesburg metro area
Screening a site or an acquisition in the Hattiesburg metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Hattiesburg metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.