Beauty and personal care · County · Maryland
Barbershops in Worcester County, MD
The barbershops in Worcester County, MD, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 64 out of 100: Upper middle
Ranked #369 of 1,356 scored counties
#10 of 19 scored counties in Maryland
- Listings
- 10
- 0 chain locations (0%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $23.2M
- On personal care products and services · $961 a household
- Spending per listing
- $2.3M
- 23% above the U.S.
- Listings per 10k households
- 4.1
- 23% below the U.S.
- Population, 2025
- 54,459
- +3.7% since 2020
See the barbershops around any address in Worcester County
The site report maps the barbershops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Worcester County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on personal care products and services in Worcester County comes to about $23.2M a year: $961 per household, 4% below the U.S. average. Spread across 10 barbershops, that is $2.3M per shop, 23% above the U.S. figure of $1.9M. The spending figure covers all personal care products and services, not only barbershops.
Worcester County has 10 barbershops on map listings as of September 2026. None of them are chain locations, against 12% across the U.S. Per 10,000 households, that is 4.1, 23% below the U.S. rate of 5.3.
Official counts don’t publish a figure for barber shops in Worcester County, since they leave out counts under 3. Official counts list 14 one-person businesses without payroll.
Population estimates show Worcester County grew 3.7% from 2020 to 2025, faster than the U.S. (+3.1%). For barbershops, Worcester County has a Groundwork market score of 64 (upper middle): #369 of 1,356 scored counties and #10 of 19 scored counties in Maryland.
How Worcester County compares
The same measures for Maryland and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the barbershops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Worcester County | Maryland | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.1 | 5.5 | 5.3 |
| Spending per listing | $2.3M | $2M | $1.9M |
| Households per official establishment | n/a | 18,317 | 16,589 |
| Official establishment growth, 2019–2023 | n/a | +6.6% | +28.5% |
| Population growth, 2020–2025 | +3.7% | +1.4% | +3.1% |
| Spending per household on personal care products and services | $961 | $1,072 | $1,005 |
| Median household income | $81,745 | $103,678 | $80,734 |
| Groundwork market score | 64 | 45 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 14Businesses with no payroll
- Map listings, September 2026
- 100 chain locations
- Listings at the U.S. rate for this spending
- 12The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as barber shops in Worcester County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Worcester County
- Population, 2025 estimate
- 54,459+3.7% since 2020
- Households
- 24,136
- Median age
- 50.1
- Homes lived in by their owners
- 78%
- Vehicles per household
- 1.9
- Land area
- 468 sq. mi.
- People per square mile
- 115
- Median household income
- $81,745+28.7% vs. 2015–2019, before inflation
- Average household income
- $117,610
- Median home value
- $374,700
- Jobs located here
- 22,476
- Daytime population
- 52,245Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Worcester County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the barbershops on map listings by name and distance.
Or open the report at the center of Worcester County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBarbershops across Maryland
Every Maryland market ranked →The highest-scoring counties in Maryland for barbershops, numbered among those based in Maryland, with Worcester County marked.
Top counties in Maryland
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Queen Anne’s County, MD | 84 | 8 | 4.0 | $2.8M | +8.8% | #42 of 1,356 |
| 2Frederick County, MD | 79 | 57 | 5.4 | $2.1M | +11.0% | #84 of 1,356 |
| 3Carroll County, MD | 76 | 25 | 3.9 | $2.9M | +2.2% | #124 of 1,356 |
| 4Calvert County, MD | 75 | 14 | 4.2 | $2.9M | +1.7% | #138 of 1,356 |
| 5Howard County, MD | 73 | 50 | 4.1 | $3.1M | +1.9% | #165 of 1,356 |
| 6Talbot County, MD | 72 | 5 | 3.0 | $3.2M | +2.0% | #181 of 1,356 |
| 7Montgomery County, MD | 72 | 156 | 4.0 | $3M | +1.3% | #183 of 1,356 |
| 8Cecil County, MD | 66 | 17 | 4.2 | $2.4M | +3.2% | #308 of 1,356 |
| 9St. Mary’s County, MD | 66 | 22 | 5.2 | $2.2M | +2.4% | #314 of 1,356 |
| 10Worcester County, MD | 64 | 10 | 4.1 | $2.3M | +3.7% | #369 of 1,356 |
Other business types in Worcester County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas39
- Hair salons47
- Barbershops64
- Nail salons45
- Spas and skin care35
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many barbershops are in Worcester County, MD?
Map listings as of September 2026 show 10 barbershops in Worcester County. None of them are chain locations. The listings count barbershops. No official count is published for barber shops in Worcester County: counts under 3 are left out. Official counts also show 14 one-person businesses without payroll.
How much do households in Worcester County, MD spend on personal care products and services?
About $23.2M a year, or $961 per household. That is 4% below the U.S. average (an index of 96, where 100 is the U.S. average). Spread across the 10 barbershops on map listings, it comes to $2.3M per shop. That spending covers all personal care products and services, which barbershops share with other businesses in the trade. It is estimated from the incomes of the 24,136 households in Worcester County and national spending patterns by income.
How does Worcester County, MD compare with the U.S. for barbershops?
Worcester County has 4.1 barbershops per 10,000 households, 23% below the U.S. rate of 5.3. Spending per shop is $2.3M, 23% above the U.S. figure of $1.9M. At the U.S. ratio of barbershops to household spending, Worcester County would have about 12, against 10 on map listings.
How fast is Worcester County, MD growing?
Population estimates put Worcester County at 54,459 people in 2025, up 3.7% since 2020, faster than the U.S. (+3.1%). It has 24,136 households. The median household income in Worcester County is $81,745 a year, in line with the U.S. median of $80,734. That rose 28.7% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Worcester County scores 64 for barbershops (upper middle), #369 of 1,356 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Worcester County. It maps the barbershops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for barbershops · All 56 business types in Worcester County
Screening a site or an acquisition in Worcester County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Worcester County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.