Groundwork

Beauty and personal care · Metro area · Louisiana

Nail salons in the Shreveport-Bossier City, LA metro area

How the Shreveport-Bossier City, LA metro area compares with other metro areas and the U.S. for nail salons: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 11 out of 100: Low

Ranked #384 of 387 scored metro areas
#8 of 10 scored metro areas based in Louisiana

Listings
123
50 chain locations (41%)
Official establishments
38
+23.3% since 2019
Household spending a year
$124.7M
On personal care products and services · $794 a household
Spending per listing
$1M
39% below the U.S.
Listings per 10k households
7.8
30% above the U.S.
Population, 2025
383,474
−2.3% since 2020

See the nail salons around any address in the Shreveport-Bossier City metro area

The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Shreveport-Bossier City metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

For nail salons, the Shreveport-Bossier City metro area has a Groundwork market score of 11 (low): #384 of 387 scored metro areas and #8 of 10 scored metro areas based in Louisiana. That puts it in the bottom quarter of metro areas.

Map listings as of September 2026 show 123 nail salons in the Shreveport-Bossier City metro area. Chain locations make up 41% of them, against 27% across the U.S. That comes to 7.8 for every 10,000 households, 30% above the U.S. rate of 6.0.

Household spending on personal care products and services in the Shreveport-Bossier City metro area comes to about $124.7M a year: $794 per household, 21% below the U.S. average. That works out to $1M per salon, 39% below the U.S. figure of $1.7M. That spending covers all personal care products and services, which nail salons share with other businesses in the trade.

In 2023, official counts showed 38 businesses with payroll in the Shreveport-Bossier City metro area classed as nail salons, up 23.3% from 2019. That is one for every 4,134 households, against one for every 3,754 across the U.S. Population estimates put the population change in the Shreveport-Bossier City metro area from 2020 to 2025 at −2.3%, against +3.1% for the U.S.

How the Shreveport-Bossier City metro area compares

The same measures for Louisiana and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Nail salons in Shreveport-Bossier City, LA metro area compared with Louisiana and the U.S.
MeasureShreveport-Bossier City metro areaLouisianaU.S.
Listings per 10k households7.87.76.0
Spending per listing$1M$1.1M$1.7M
Households per official establishment4,1343,3613,754
Official establishment growth, 2019–2023+23.3%+28.5%+23.2%
Population growth, 2020–2025−2.3%−0.7%+3.1%
Spending per household on personal care products and services$794$826$1,005
Median household income$55,925$60,756$80,734
Groundwork market score117

Official counts and lending

Businesses

Official establishments, 2019 to 2023
38+23.3% over the period
Employees, 2023
127
Annual payroll, 2023
$5.8M
One-person businesses, 2023
373Businesses with no payroll
Map listings, September 2026
12350 chain locations
Listings at the U.S. rate for this spending
75The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as nail salons in the Shreveport-Bossier City metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Shreveport-Bossier City metro area

Population, 2025 estimate
383,474−2.3% since 2020
Households
157,101
Median age
39.6
Homes lived in by their owners
63%
Vehicles per household
1.7
Land area
2,596 sq. mi.
People per square mile
149
Median household income
$55,925+20.5% vs. 2015–2019, before inflation
Average household income
$82,202
Median home value
$191,600
Jobs located here
164,574
Daytime population
392,944Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Shreveport-Bossier City metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.

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Nail salons across Louisiana

Every Louisiana market ranked →

The highest-scoring metro areas in Louisiana for nail salons, numbered among those based in Louisiana, with the Shreveport-Bossier City metro area marked.

Top metro areas in Louisiana

Metro areas in Louisiana ranked for nail salons by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Houma-Bayou Cane-Thibodaux, LA43374.6$1.8M−3.5%#257 of 387
2Hammond, LA34316.0$1.3M+5.8%#341 of 387
3Lafayette, LA341348.2$1M+3.8%#343 of 387
4Slidell-Mandeville-Covington, LA31918.7$1.1M+5.3%#353 of 387
5Lake Charles, LA30677.3$1.2M−3.8%#358 of 387
6Baton Rouge, LA163089.3$950K+2.1%#379 of 387
7Monroe, LA11586.7$1.2M−1.9%#383 of 387
8Shreveport-Bossier City, LA111237.8$1M−2.3%#384 of 387
9Alexandria, LA9376.6$1.2M−2.5%#386 of 387
10New Orleans-Metairie, LA63689.2$914K−3.4%#387 of 387

Other business types in the Shreveport-Bossier City metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many nail salons are in the Shreveport-Bossier City, LA metro area?

There are 123 nail salons on map listings in the Shreveport-Bossier City metro area as of September 2026. 50 of them (41%) are chain locations. The listings count nail salons. Official counts show 38 businesses with payroll classed as nail salons in 2023, up 23.3% from 2019. Official counts also show 373 one-person businesses without payroll.

How much do households in the Shreveport-Bossier City, LA metro area spend on personal care products and services?

About $124.7M a year, or $794 per household. That is 21% below the U.S. average (an index of 79, where 100 is the U.S. average). Spread across the 123 nail salons on map listings, it comes to $1M per salon. The spending figure covers all personal care products and services, not only nail salons. It is estimated from the incomes of the 157,101 households in the Shreveport-Bossier City metro area and national spending patterns by income.

How does the Shreveport-Bossier City, LA metro area compare with the U.S. for nail salons?

The Shreveport-Bossier City metro area has 7.8 nail salons per 10,000 households, 30% above the U.S. rate of 6.0. Spending per salon is $1M, 39% below the U.S. figure of $1.7M. At the national ratio of nail salons to household spending, the Shreveport-Bossier City metro area would have about 75, against 123 on map listings. There is one business with payroll in the industry for every 4,134 households, against one for every 3,754 across the U.S. The official count rose 23.3% from 2019 to 2023, against +23.2% for the U.S.

How fast is the Shreveport-Bossier City, LA metro area growing?

Population estimates put the Shreveport-Bossier City metro area at 383,474 people in 2025, down 2.3% since 2020, against +3.1% for the U.S. It has 157,101 households. The median household income in the Shreveport-Bossier City metro area is $55,925 a year, 31% below the U.S. median of $80,734. That rose 20.5% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Shreveport-Bossier City metro area scores 11 for nail salons (low), #384 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Shreveport-Bossier City metro area. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for nail salons · All 56 business types in the Shreveport-Bossier City metro area

Screening a site or an acquisition in the Shreveport-Bossier City metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Shreveport-Bossier City metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.