Beauty and personal care · Small-town market · Louisiana
Hair salons in the Opelousas, LA area
How the Opelousas, LA area compares with other small-town markets and the U.S. for hair salons: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 33 out of 100: Lower middle
Ranked #456 of 538 scored small-town markets
#5 of 8 scored small-town markets based in Louisiana
- Listings
- 67
- 8 chain locations (12%)
- Official establishments
- 7
- Businesses with payroll, 2023
- Household spending a year
- $22.6M
- On personal care products and services · $702 a household
- Spending per listing
- $337K
- 22% below the U.S.
- Listings per 10k households
- 20.8
- 11% below the U.S.
- Population, 2025
- 80,765
- −1.9% since 2020
See the hair salons around any address in the Opelousas area
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Opelousas area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for hair salons in the Opelousas area is 33 (lower middle), #456 of 538 scored small-town markets and #5 of 8 scored small-town markets based in Louisiana. That puts it in the bottom quarter of small-town markets.
Household spending on personal care products and services in the Opelousas area comes to about $22.6M a year: $702 per household, 30% below the U.S. average. That works out to $337K per salon, 22% below the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.
The Opelousas area has 67 hair salons on map listings as of September 2026. Chain locations make up 12% of them, against 14% across the U.S. That is 20.8 per 10,000 households, 11% below the U.S. rate of 23.4.
The official count of businesses with payroll classed as beauty salons in the Opelousas area was 7 in 2023. That is one for every 4,598 households, against one for every 1,535 across the U.S. Between 2020 and 2025, the population of the Opelousas area declined 1.9%, against +3.1% for the U.S.
How the Opelousas area compares
The same measures for Louisiana and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Opelousas area | Louisiana | U.S. |
|---|---|---|---|
| Listings per 10k households | 20.8 | 24.4 | 23.4 |
| Spending per listing | $337K | $339K | $430K |
| Households per official establishment | 4,598 | 2,582 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | +6.2% | +6.0% |
| Population growth, 2020–2025 | −1.9% | −0.7% | +3.1% |
| Spending per household on personal care products and services | $702 | $826 | $1,005 |
| Median household income | $44,462 | $60,756 | $80,734 |
| Groundwork market score | 33 | 25 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 7
- Employees, 2023
- 46
- Annual payroll, 2023
- $1.3M
- One-person businesses, 2023
- 331Businesses with no payroll
- Map listings, September 2026
- 678 chain locations
- Listings at the U.S. rate for this spending
- 53The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as beauty salons in the Opelousas area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Opelousas area
- Population, 2025 estimate
- 80,765−1.9% since 2020
- Households
- 32,183
- Median age
- 37.5
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.6
- Land area
- 923 sq. mi.
- People per square mile
- 88
- Median household income
- $44,462+22.1% vs. 2015–2019, before inflation
- Average household income
- $63,015
- Median home value
- $142,500
- Jobs located here
- 22,929
- Daytime population
- 72,446Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Opelousas area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of the Opelousas area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Louisiana
Every Louisiana market ranked →The highest-scoring small-town markets in Louisiana for hair salons, numbered among those based in Louisiana (a market based in another state is listed without a number), with the Opelousas area marked.
Top small-town markets in Louisiana
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Natchez, MS-LA | 48 | 34 | 16.4 | $426K | −0.9% | #293 of 538 |
| 1Bogalusa, LA | 45 | 25 | 14.1 | $504K | −0.9% | #321 of 538 |
| 2DeRidder, LA | 43 | 37 | 26.9 | $314K | +0.2% | #351 of 538 |
| 3New Iberia, LA | 34 | 62 | 23.1 | $333K | −4.6% | #451 of 538 |
| 4Minden, LA | 33 | 21 | 14.7 | $469K | −5.2% | #454 of 538 |
| 5Opelousas, LA | 33 | 67 | 20.8 | $337K | −1.9% | #456 of 538 |
| 6Morgan City, LA | 28 | 39 | 21.1 | $354K | −5.3% | #484 of 538 |
| 7Ruston, LA | 27 | 49 | 26.5 | $270K | +0.1% | #492 of 538 |
| 8Natchitoches, LA | 19 | 40 | 27.6 | $267K | −3.5% | #521 of 538 |
Other business types in the Opelousas area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas35
- Hair salons33
- Barbershops11
- Nail salons11
- Spas and skin care45
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in the Opelousas, LA area?
Map listings as of September 2026 show 67 hair salons in the Opelousas area. 8 of them (12%) are chain locations. The listings count hair and beauty salons. Official counts show 7 businesses with payroll classed as beauty salons in 2023. Another 331 one-person businesses have no payroll, by official counts.
How much do households in the Opelousas, LA area spend on personal care products and services?
About $22.6M a year, or $702 per household. That is 30% below the U.S. average (an index of 70, where 100 is the U.S. average). Spread across the 67 hair salons on map listings, it comes to $337K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 32,183 households in the Opelousas area and national spending patterns by income.
How does the Opelousas, LA area compare with the U.S. for hair salons?
The Opelousas area has 20.8 hair salons per 10,000 households, 11% below the U.S. rate of 23.4. Spending per salon is $337K, 22% below the U.S. figure of $430K. At the U.S. ratio of hair salons to household spending, the Opelousas area would have about 53, against 67 on map listings. There is one business with payroll in the industry for every 4,598 households, against one for every 1,535 across the U.S.
How fast is the Opelousas, LA area growing?
Population estimates put the Opelousas area at 80,765 people in 2025, down 1.9% since 2020, against +3.1% for the U.S. It has 32,183 households. Median household income in the Opelousas area is $44,462, 45% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.1%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Opelousas area scores 33 for hair salons (lower middle), #456 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Opelousas area. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in the Opelousas area
Screening a site or an acquisition in the Opelousas area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Opelousas area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.