Beauty and personal care · Small-town market · Louisiana
Salons, barbers and spas in the Opelousas, LA area
Competitor counts, household spending and official business counts for salons, barbers and spas in the Opelousas, LA area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 35 out of 100: Lower middle
Ranked #445 of 538 scored small-town markets
#3 of 8 scored small-town markets based in Louisiana
- Listings
- 122
- 23 chain locations (19%)
- Official establishments
- 9
- Businesses with payroll, 2023
- Household spending a year
- $22.6M
- On personal care products and services · $702 a household
- Spending per listing
- $185K
- 13% below the U.S.
- Listings per 10k households
- 37.9
- 20% below the U.S.
- Population, 2025
- 80,765
- −1.9% since 2020
See the salons, barbers and spas around any address in the Opelousas area
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Opelousas area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for salons, barbers and spas in the Opelousas area is 35 (lower middle), #445 of 538 scored small-town markets and #3 of 8 scored small-town markets based in Louisiana. That puts it in the bottom quarter of small-town markets.
Map listings as of September 2026 show 122 salons, barbers and spas in the Opelousas area. Chain locations make up 19% of them, against 15% across the U.S. That is 37.9 per 10,000 households, 20% below the U.S. rate of 47.2.
Household spending on personal care products and services in the Opelousas area comes to about $22.6M a year: $702 per household, 30% below the U.S. average. Spread across 122 salons, barbers and spas, that is $185K per business, 13% below the U.S. figure of $213K.
The official count of businesses with payroll classed as personal care services in the Opelousas area was 9 in 2023. That is one for every 3,576 households, against one for every 804 across the U.S. Between 2020 and 2025, the population of the Opelousas area declined 1.9%, against +3.1% for the U.S.
How the Opelousas area compares
The same measures for Louisiana and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Opelousas area | Louisiana | U.S. |
|---|---|---|---|
| Listings per 10k households | 37.9 | 49.9 | 47.2 |
| Spending per listing | $185K | $166K | $213K |
| Households per official establishment | 3,576 | 1,135 | 804 |
| Official establishment growth, 2019–2023 | n/a | +15.5% | +14.1% |
| Population growth, 2020–2025 | −1.9% | −0.7% | +3.1% |
| Spending per household on personal care products and services | $702 | $826 | $1,005 |
| Median household income | $44,462 | $60,756 | $80,734 |
| Groundwork market score | 35 | 21 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 9
- Employees, 2023
- 49
- Annual payroll, 2023
- $1.4M
- One-person businesses, 2023
- 461Businesses with no payroll
- Map listings, September 2026
- 12223 chain locations
- Listings at the U.S. rate for this spending
- 106The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in the Opelousas area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Opelousas area
- Population, 2025 estimate
- 80,765−1.9% since 2020
- Households
- 32,183
- Median age
- 37.5
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.6
- Land area
- 923 sq. mi.
- People per square mile
- 88
- Median household income
- $44,462+22.1% vs. 2015–2019, before inflation
- Average household income
- $63,015
- Median home value
- $142,500
- Jobs located here
- 22,929
- Daytime population
- 72,446Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Opelousas area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of the Opelousas area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Louisiana
Every Louisiana market ranked →The highest-scoring small-town markets in Louisiana for salons, barbers and spas, numbered among those based in Louisiana (a market based in another state is listed without a number), with the Opelousas area marked.
Top small-town markets in Louisiana
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1DeRidder, LA | 57 | 52 | 37.8 | $224K | +0.2% | #191 of 538 |
| 2Bogalusa, LA | 54 | 48 | 27.1 | $262K | −0.9% | #220 of 538 |
| Natchez, MS-LA | 47 | 60 | 28.9 | $241K | −0.9% | #310 of 538 |
| 3Opelousas, LA | 35 | 122 | 37.9 | $185K | −1.9% | #445 of 538 |
| 4New Iberia, LA | 34 | 115 | 42.9 | $180K | −4.6% | #454 of 538 |
| 5Ruston, LA | 23 | 95 | 51.4 | $139K | +0.1% | #514 of 538 |
| 6Morgan City, LA | 22 | 80 | 43.3 | $173K | −5.3% | #518 of 538 |
| 7Natchitoches, LA | 19 | 61 | 42.0 | $175K | −3.5% | #525 of 538 |
| 8Minden, LA | 10 | 53 | 37.0 | $186K | −5.2% | #535 of 538 |
Other business types in the Opelousas area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas35
- Hair salons33
- Barbershops11
- Nail salons11
- Spas and skin care45
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in the Opelousas, LA area?
There are 122 salons, barbers and spas on map listings in the Opelousas area as of September 2026. 23 of them (19%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 9 businesses with payroll classed as personal care services in 2023. Official counts list 461 one-person businesses without payroll.
How much do households in the Opelousas, LA area spend on personal care products and services?
About $22.6M a year, or $702 per household. That is 30% below the U.S. average (an index of 70, where 100 is the U.S. average). Spread across the 122 salons, barbers and spas on map listings, it comes to $185K per business. It is estimated from the incomes of the 32,183 households in the Opelousas area and national spending patterns by income.
How does the Opelousas, LA area compare with the U.S. for salons, barbers and spas?
The Opelousas area has 37.9 salons, barbers and spas per 10,000 households, 20% below the U.S. rate of 47.2. Spending per business is $185K, 13% below the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, the Opelousas area would have about 106, against 122 on map listings. There is one business with payroll in the industry for every 3,576 households, against one for every 804 across the U.S.
How fast is the Opelousas, LA area growing?
Population estimates put the Opelousas area at 80,765 people in 2025, down 1.9% since 2020, against +3.1% for the U.S. It has 32,183 households. Median household income in the Opelousas area is $44,462, 45% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.1%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Opelousas area scores 35 for salons, barbers and spas (lower middle), #445 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Opelousas area. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in the Opelousas area
Screening a site or an acquisition in the Opelousas area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Opelousas area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.