Food and drink · Small-town market · Louisiana
Pizza places in the Opelousas, LA area
The pizza places in the Opelousas, LA area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 57 out of 100: Upper middle
Ranked #174 of 520 scored small-town markets
#2 of 7 scored small-town markets based in Louisiana
- Listings
- 13
- 9 chain locations (69%)
- Official establishments
- 48
- All limited-service restaurants · +14.3% since 2019
- Household spending a year
- $93.8M
- On food away from home · $2,914 a household
- Spending per listing
- $7.2M
- 42% above the U.S.
- Listings per 10k households
- 4.0
- 50% below the U.S.
- Population, 2025
- 80,765
- −1.9% since 2020
See the pizza places around any address in the Opelousas area
The site report maps the pizza places on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Opelousas area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $2,914 per household (28% below the U.S. average), households in the Opelousas area spend about $93.8M a year on food away from home. That is about $7.2M of household spending for each pizza place on map listings, 42% above the U.S. figure of $5.1M. The spending figure covers all food away from home, not only pizza places.
There are 13 pizza places on map listings in the Opelousas area as of September 2026. Of those, 9 are chain locations, or 69%, against 58% across the U.S. That comes to 4.0 for every 10,000 households, 50% below the U.S. rate of 8.0.
Official counts show 48 businesses with payroll classed as limited-service restaurants in the Opelousas area in 2023, up 14.3% from 2019. That is one for every 670 households, against one for every 478 across the U.S. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places. Official counts also show 10 one-person businesses without payroll.
Between 2020 and 2025, the population of the Opelousas area declined 1.9%, against +3.1% for the U.S. The Opelousas area scores 57 (upper middle) on the Groundwork market score for pizza places, ranking #174 of 520 scored small-town markets and #2 of 7 scored small-town markets based in Louisiana.
How the Opelousas area compares
The same measures for Louisiana and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the pizza places counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Opelousas area | Louisiana | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.0 | 5.4 | 8.0 |
| Spending per listing | $7.2M | $6.4M | $5.1M |
| Households per official establishment (all limited-service restaurants) | 670 | 480 | 478 |
| Official establishment growth, 2019–2023 | +14.3% | +5.1% | +6.1% |
| Population growth, 2020–2025 | −1.9% | −0.7% | +3.1% |
| Spending per household on food away from home | $2,914 | $3,469 | $4,070 |
| Median household income | $44,462 | $60,756 | $80,734 |
| Groundwork market score | 57 | 42 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 48All limited-service restaurants · +14.3% over the period
- Employees, 2023
- 983
- Annual payroll, 2023
- $17M
- One-person businesses, 2023
- 10All limited-service restaurants with no payroll
- Map listings, September 2026
- 139 chain locations
- Listings at the U.S. rate for this spending
- 19The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as limited-service restaurants in the Opelousas area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only pizza places.
Population and households in the Opelousas area
- Population, 2025 estimate
- 80,765−1.9% since 2020
- Households
- 32,183
- Median age
- 37.5
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.6
- Land area
- 923 sq. mi.
- People per square mile
- 88
- Median household income
- $44,462+22.1% vs. 2015–2019, before inflation
- Average household income
- $63,015
- Median home value
- $142,500
- Jobs located here
- 22,929
- Daytime population
- 72,446Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Opelousas area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pizza places on map listings by name and distance.
Or open the report at the center of the Opelousas area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPizza across Louisiana
Every Louisiana market ranked →The highest-scoring small-town markets in Louisiana for pizza places, numbered among those based in Louisiana (a market based in another state is listed without a number), with the Opelousas area marked.
Top small-town markets in Louisiana
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Bogalusa, LA | 59 | 7 | 4.0 | $7.5M | −0.9% | #159 of 520 |
| 2Opelousas, LA | 57 | 13 | 4.0 | $7.2M | −1.9% | #174 of 520 |
| 3Morgan City, LA | 53 | 8 | 4.3 | $7.2M | −5.3% | #224 of 520 |
| Natchez, MS-LA | 50 | 11 | 5.3 | $5.5M | −0.9% | #251 of 520 |
| 4New Iberia, LA | 49 | 11 | 4.1 | $7.8M | −4.6% | #261 of 520 |
| 5Minden, LA | 37 | 7 | 4.9 | $5.8M | −5.2% | #387 of 520 |
| 6Natchitoches, LA | 32 | 9 | 6.2 | $5M | −3.5% | #437 of 520 |
| 7Ruston, LA | 27 | 16 | 8.7 | $3.5M | +0.1% | #473 of 520 |
Other business types in the Opelousas area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pizza places are in the Opelousas, LA area?
As of September 2026, map listings count 13 pizza places in the Opelousas area. 9 of them (69%) are chain locations. The listings count pizza restaurants. Official counts show 48 businesses with payroll classed as limited-service restaurants in 2023, up 14.3% from 2019. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too. Another 10 one-person businesses have no payroll, by official counts.
How much do households in the Opelousas, LA area spend on food away from home?
About $93.8M a year, or $2,914 per household. That is 28% below the U.S. average (an index of 72, where 100 is the U.S. average). Spread across the 13 pizza places on map listings, it comes to $7.2M per pizza place. That spending covers all food away from home, which pizza places share with other businesses in the trade. It is estimated from the incomes of the 32,183 households in the Opelousas area and national spending patterns by income.
How does the Opelousas, LA area compare with the U.S. for pizza places?
The Opelousas area has 4.0 pizza places per 10,000 households, 50% below the U.S. rate of 8.0. Spending per pizza place is $7.2M, 42% above the U.S. figure of $5.1M. At the U.S. ratio of pizza places to household spending, the Opelousas area would have about 19, against 13 on map listings. There is one business with payroll in the industry for every 670 households, against one for every 478 across the U.S. The official count rose 14.3% from 2019 to 2023, against +6.1% for the U.S.
How fast is the Opelousas, LA area growing?
Population estimates put the Opelousas area at 80,765 people in 2025, down 1.9% since 2020, against +3.1% for the U.S. It has 32,183 households. Median household income in the Opelousas area is $44,462, 45% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.1%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Opelousas area scores 57 for pizza places (upper middle), #174 of 520 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Opelousas area. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pizza places · All 56 business types in the Opelousas area
Screening a site or an acquisition in the Opelousas area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Opelousas area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.