Auto · Small-town market · Kentucky
Insurance agencies in the Richmond-Berea, KY area
The insurance agencies in the Richmond-Berea, KY area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 79 out of 100: High
Ranked #56 of 537 scored small-town markets
#2 of 15 scored small-town markets based in Kentucky
- Listings
- 70
- 14 chain locations (20%)
- Official establishments
- 39
- −13.9% since 2019
- Household spending a year
- $126.6M
- On vehicle insurance · $2,555 a household
- Spending per listing
- $1.8M
- 44% above the U.S.
- Listings per 10k households
- 14.1
- 10% below the U.S.
- Population, 2025
- 131,806
- +7.0% since 2020
See the insurance agencies around any address in the Richmond-Berea area
The site report maps the insurance agencies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Richmond-Berea area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 70 insurance agencies in the Richmond-Berea area. 14 of them (20%) are chain locations, against 21% across the U.S. That comes to 14.1 for every 10,000 households, 10% below the U.S. rate of 15.6.
Household spending on vehicle insurance in the Richmond-Berea area comes to about $126.6M a year: $2,555 per household, 31% above the U.S. average. That works out to $1.8M per agency, 44% above the U.S. figure of $1.3M.
The official count of businesses with payroll classed as insurance agencies and brokerages in the Richmond-Berea area was 39 in 2023, down 13.9% from 2019. That is one for every 1,271 households, against one for every 966 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $270K has gone to businesses classed as insurance agencies and brokerages in the Richmond-Berea area.
Population estimates put the population change in the Richmond-Berea area from 2020 to 2025 at +7.0%, faster than the U.S. (+3.1%). The Groundwork market score for insurance agencies in the Richmond-Berea area is 79 (high), #56 of 537 scored small-town markets and #2 of 15 scored small-town markets based in Kentucky. That puts it in the top quarter of small-town markets.
How the Richmond-Berea area compares
The same measures for Kentucky and the whole U.S. Spending per listing divides a year of household spending on all vehicle insurance by the insurance agencies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Richmond-Berea area | Kentucky | U.S. |
|---|---|---|---|
| Listings per 10k households | 14.1 | 14.9 | 15.6 |
| Spending per listing | $1.8M | $1.7M | $1.3M |
| Households per official establishment | 1,271 | 1,025 | 966 |
| Official establishment growth, 2019–2023 | −13.9% | −1.8% | −1.0% |
| Population growth, 2020–2025 | +7.0% | +2.2% | +3.1% |
| Spending per household on vehicle insurance | $2,555 | $2,467 | $1,957 |
| Median household income | $60,368 | $63,726 | $80,734 |
| Groundwork market score | 79 | 67 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 39−13.9% over the period
- Employees, 2023
- 134
- Annual payroll, 2023
- $6.8M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 7014 chain locations
- Listings at the U.S. rate for this spending
- 101The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $270K
SBA-backed loans to businesses classed as insurance agencies and brokerages in the Richmond-Berea area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Richmond-Berea area
- Population, 2025 estimate
- 131,806+7.0% since 2020
- Households
- 49,560
- Median age
- 38.3
- Homes lived in by their owners
- 65%
- Vehicles per household
- 1.9
- Land area
- 1,008 sq. mi.
- People per square mile
- 125
- Median household income
- $60,368
- Average household income
- $78,113
- Median home value
- $201,500
- Jobs located here
- 41,726
- Daytime population
- 114,674Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Richmond-Berea area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the insurance agencies on map listings by name and distance.
Or open the report at the center of the Richmond-Berea area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardInsurance agencies across Kentucky
Every Kentucky market ranked →The highest-scoring small-town markets in Kentucky for insurance agencies, numbered among those based in Kentucky, with the Richmond-Berea area marked.
Top small-town markets in Kentucky
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Mayfield, KY | 82 | 15 | 10.6 | $2.4M | +1.4% | #44 of 537 |
| 2Richmond-Berea, KY | 79 | 70 | 14.1 | $1.8M | +7.0% | #56 of 537 |
| 3Glasgow, KY | 78 | 28 | 12.7 | $2M | +2.6% | #63 of 537 |
| 4Franklin, KY | 75 | 9 | 11.2 | $2.5M | +5.9% | #70 of 537 |
| 5Mount Sterling, KY | 74 | 20 | 11.0 | $2.4M | +3.1% | #72 of 537 |
| 6Corbin, KY | 73 | 67 | 11.9 | $2.1M | +0.1% | #85 of 537 |
| 7Frankfort, KY | 71 | 50 | 15.4 | $1.7M | +3.1% | #97 of 537 |
| 8Madisonville, KY | 68 | 24 | 13.0 | $1.9M | −0.5% | #119 of 537 |
| 9Middlesborough, KY | 67 | 7 | 7.0 | $2.9M | −4.8% | #125 of 537 |
| 10Campbellsville, KY | 67 | 25 | 17.0 | $1.5M | +3.4% | #129 of 537 |
Other business types in the Richmond-Berea area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many insurance agencies are in the Richmond-Berea, KY area?
There are 70 insurance agencies on map listings in the Richmond-Berea area as of September 2026. 14 of them (20%) are chain locations. The listings count insurance agencies. Official counts show 39 businesses with payroll classed as insurance agencies and brokerages in 2023, down 13.9% from 2019.
How much do households in the Richmond-Berea, KY area spend on vehicle insurance?
About $126.6M a year, or $2,555 per household. That is 31% above the U.S. average (an index of 131, where 100 is the U.S. average). Spread across the 70 insurance agencies on map listings, it comes to $1.8M per agency. It is estimated from the incomes of the 49,560 households in the Richmond-Berea area and national spending patterns by income.
How does the Richmond-Berea, KY area compare with the U.S. for insurance agencies?
The Richmond-Berea area has 14.1 insurance agencies per 10,000 households, 10% below the U.S. rate of 15.6. Spending per agency is $1.8M, 44% above the U.S. figure of $1.3M. At the national ratio of insurance agencies to household spending, the Richmond-Berea area would have about 101, against 70 on map listings. There is one business with payroll in the industry for every 1,271 households, against one for every 966 across the U.S. The official count fell 13.9% from 2019 to 2023, against −1.0% for the U.S.
How fast is the Richmond-Berea, KY area growing?
Population estimates put the Richmond-Berea area at 131,806 people in 2025, up 7.0% since 2020, faster than the U.S. (+3.1%). It has 49,560 households. The median household income in the Richmond-Berea area is $60,368 a year, 25% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Richmond-Berea area scores 79 for insurance agencies (high), #56 of 537 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Richmond-Berea area. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for insurance agencies · All 56 business types in the Richmond-Berea area
Screening a site or an acquisition in the Richmond-Berea area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Richmond-Berea area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.