County profile · Kentucky
Estill County, KY market data
How Estill County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 13,962
- −1.4% since 2020
- Households
- 5,975
- Median household income
- $46,051
- +45.3% vs. 2015–2019, before inflation
- Median home value
- $119,500
- Jobs located here
- 2,327
- Highest market score
- 61
- Restaurants and cafes, #699 of 2,405 scored counties
A site report maps the competitors on map listings around any address in Estill County by name and distance, and the households and spending within reach. Or open the report at the center of Estill County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Estill County has an estimated 13,962 people and 5,975 households. Population estimates put the population change in Estill County from 2020 to 2025 at −1.4%, against +3.1% for the U.S. Median household income in Estill County is $46,051, 43% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 45.3%, before inflation.
Relative to the U.S., household spending in Estill County runs highest on vehicle insurance (an index of 128, where 100 is the U.S. average) and lowest on memberships, classes and admissions (47).
Of the business types scored in Estill County, restaurants and cafes (61), sit-down restaurants (59) and gas stations (58) have the highest Groundwork market scores. For restaurants and cafes, that ranks #699 of 2,405 scored counties.
Estill County is part of the Richmond-Berea area. Against the U.S., map listings per household run highest for grocery and convenience stores (34% above the U.S. rate) and lowest for sit-down restaurants (62% below the U.S. rate).
All 56 business types in Estill County
Highest Groundwork market score first. Each score compares Estill County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Restaurants and cafes | 61 | #699 of 2,405 | 25 | 41.8 | $694K | 187 | 16 |
| Sit-down restaurants | 59 | #762 of 2,405 | 14 | 23.4 | $1.2M | 187 | 7 |
| Gas stations | 58 | #840 of 2,358 | 8 | 13.4 | $2.2M | 92 | 4 |
| Auto repair and car care | 50 | #1,230 of 2,401 | 19 | 31.8 | $273K | 102 | 5 |
| Doctors, dentists and clinics | 43 | #1,507 of 2,394 | 23 | 38.5 | $234K | 154 | 11 |
| Auto repair shops | 41 | #1,614 of 2,378 | 14 | 23.4 | $371K | 83 | 3 |
| Salons, barbers and spas | 39 | #1,759 of 2,385 | 14 | 23.4 | $300K | 141 | Under 3 |
| Dentists and orthodontists | 38 | #1,356 of 1,886 | 5 | 8.4 | $1.1M | 110 | 3 |
| Hair salons | 32 | #1,962 of 2,339 | 9 | 15.1 | $467K | 108 | Under 3 |
| Primary care and pediatrics | 20 | #1,546 of 1,656 | 5 | 8.4 | $1.1M | 61 | 8 |
| Grocery and convenience stores | 19 | #2,228 of 2,402 | 15 | 25.1 | $2.1M | 61 | Under 3 |
| Convenience stores | 17 | #2,078 of 2,261 | 8 | 13.4 | $3.9M | 49 | Under 3 |
| Grocery stores | 14 | #1,969 of 2,070 | 6 | 10.0 | $5.2M | 55 | Under 3 |
| Clothing, shoes and laundry | Not scored | Not scored | 4 | 6.7 | $2.2M | 255 | Under 3 |
| Coffee shops and cafes | Not scored | Not scored | 4 | 6.7 | $4.3M | 117 | Under 3 |
| Fast food and sandwich shops | Not scored | Not scored | 4 | 6.7 | $4.3M | 142 | 8 |
| Pizza | Not scored | Not scored | 4 | 6.7 | $4.3M | 85 | 8 |
| Real estate | Not scored | Not scored | 4 | 6.7 | Index only | 434 | Under 3 |
| Real estate agents and brokers | Not scored | Not scored | 4 | 6.7 | Index only | 344 | Under 3 |
| Barbershops | Not scored | Not scored | 3 | 5.0 | $1.4M | 74 | Under 3 |
| Clothing and shoe stores | Not scored | Not scored | 3 | 5.0 | $3M | 235 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 3 | 5.0 | $1.7M | 56 | Under 3 |
| Gyms | Not scored | Not scored | 3 | 5.0 | $912K | 70 | Under 3 |
| Gyms, studios and classes | Not scored | Not scored | 3 | 5.0 | $912K | 138 | Under 3 |
| Pet businesses | Not scored | Not scored | 3 | 5.0 | $1.3M | 153 | Under 3 |
| Car washes and detailing | Not scored | Not scored | 2 | 3.3 | $2.6M | Too few | Under 3 |
| Child care and preschools | Not scored | Not scored | 2 | 3.3 | $886K | Too few | Under 3 |
| Funeral homes | Not scored | Not scored | 2 | 3.3 | $427K | Too few | Under 3 |
| Home repair trades | Not scored | Not scored | 2 | 3.3 | $6.7M | Too few | Under 3 |
| Insurance agencies | Not scored | Not scored | 2 | 3.3 | $7.5M | Too few | Under 3 |
| Veterinarians | Not scored | Not scored | 2 | 3.3 | $2M | Too few | Under 3 |
| Chiropractors | Not scored | Not scored | 1 | 1.7 | $5.4M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 1 | 1.7 | $13.5M | Too few | Under 3 |
| HVAC and plumbing | Not scored | Not scored | 1 | 1.7 | $13.5M | Too few | Under 3 |
| Nail salons | Not scored | Not scored | 1 | 1.7 | $4.2M | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 1 | 1.7 | $5.4M | Too few | Under 3 |
| Physical therapy | Not scored | Not scored | 1 | 1.7 | $5.4M | Too few | Under 3 |
| Spas and skin care | Not scored | Not scored | 1 | 1.7 | $4.2M | Too few | Under 3 |
| Bakeries and dessert shops | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Laundromats | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Lawn, cleaning and pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet stores | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Roofing and gutters | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Tire shops | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Estill County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $5.2M | $870 | 91 |
| Gasoline and other fuels | $17.5M | $2,923 | 113 |
| Food away from home | $17.3M | $2,904 | 71 |
| Groceries | $30.9M | $5,177 | 82 |
| Personal care products and services | $4.2M | $703 | 70 |
| Child care and other personal services | $1.8M | $296 | 51 |
| Memberships, classes and admissions | $2.7M | $458 | 47 |
| Medical and dental services | $5.4M | $902 | 70 |
| Pets | $4M | $673 | 74 |
| Clothing, shoes and related services | $9M | $1,501 | 73 |
| Vehicle insurance | $14.9M | $2,502 | 128 |
| Home repairs, maintenance and insurance | $13.5M | $2,254 | 75 |
| Lawn care, cleaning and other household services | $7.1M | $1,182 | 84 |
| Rent and homeowner costs | $75.1M | $12,574 | 75 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Estill County
- Population, 2025 estimate
- 13,962−1.4% since 2020
- Households
- 5,975
- Median age
- 44.8
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.9
- Land area
- 253 sq. mi.
- People per square mile
- 55
- Median household income
- $46,051+45.3% vs. 2015–2019, before inflation
- Average household income
- $60,646
- Median home value
- $119,500
- Jobs located here
- 2,327
- Daytime population
- 10,655Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Estill County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Estill County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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- Clark County, KY37,192 people
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- Owsley County, KY3,971 people
- Wolfe County, KY6,443 people
Questions
How fast is Estill County, KY growing?
Population estimates put Estill County at 13,962 people in 2025, down 1.4% since 2020, against +3.1% for the U.S. It has 5,975 households. Median household income rose 45.3% from the 2015–2019 survey, before inflation.
How much do households in Estill County, KY spend?
Households in Estill County spend about $75.1M a year on rent and homeowner costs, $30.9M on groceries and $17.5M on gasoline and other fuels. Set against the U.S., households in Estill County spend the most on vehicle insurance (an index of 128, where 100 is the U.S. average) and the least on memberships, classes and admissions (47).
Which business types have the highest market scores in Estill County, KY?
The highest Groundwork market scores in Estill County are for restaurants and cafes (61), sit-down restaurants (59) and gas stations (58). Estill County ranks #699 of 2,405 scored counties for restaurants and cafes.
How does Estill County, KY compare with the U.S.?
The median household income in Estill County is $46,051 a year, 43% below the U.S. median of $80,734. The population fell 1.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $119,500, against $332,700 for the U.S. For its number of households, Estill County has the most map listings, relative to the U.S., for grocery and convenience stores (34% above the U.S. rate) and the fewest for sit-down restaurants (62% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 13 of the 56 business types have a score in Estill County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Estill County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Estill County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Estill County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.