County profile · Kentucky
Rockcastle County, KY market data
How Rockcastle County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 16,148
- +0.6% since 2020
- Households
- 6,534
- Median household income
- $48,862
- +36.8% vs. 2015–2019, before inflation
- Median home value
- $123,600
- Jobs located here
- 4,085
- Highest market score
- 79
- Insurance agencies, #238 of 2,272 scored counties
A site report maps the competitors on map listings around any address in Rockcastle County by name and distance, and the households and spending within reach. Or open the report at the center of Rockcastle County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Rockcastle County has an estimated 16,148 people and 6,534 households. Population estimates show Rockcastle County grew 0.6% from 2020 to 2025, slower than the U.S. (+3.1%). Median household income in Rockcastle County is $48,862, 39% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 36.8%, before inflation.
Relative to the U.S., household spending in Rockcastle County runs highest on vehicle insurance (an index of 134, where 100 is the U.S. average) and lowest on memberships, classes and admissions (49).
Of the business types scored in Rockcastle County, insurance agencies (79), auto repair and car care businesses (63) and restaurants and cafes (60) have the highest Groundwork market scores. For insurance agencies, that ranks #238 of 2,272 scored counties.
Rockcastle County is part of the Richmond-Berea area. Against the U.S., map listings per household run highest for gas stations (2.8 times the U.S. rate) and lowest for salons, barbers and spas (61% below the U.S. rate).
All 56 business types in Rockcastle County
Highest Groundwork market score first. Each score compares Rockcastle County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 79 | #238 of 2,272 | 6 | 9.2 | $2.9M | 227 | 3 |
| Auto repair and car care | 63 | #629 of 2,401 | 20 | 30.6 | $299K | 111 | 4 |
| Restaurants and cafes | 60 | #746 of 2,405 | 38 | 58.2 | $509K | 137 | 17 |
| Salons, barbers and spas | 53 | #961 of 2,385 | 12 | 18.4 | $390K | 184 | Under 3 |
| Hair salons | 53 | #993 of 2,339 | 7 | 10.7 | $669K | 156 | Under 3 |
| Clothing, shoes and laundry | 50 | #1,119 of 2,210 | 6 | 9.2 | $1.7M | 189 | Under 3 |
| Auto repair shops | 49 | #1,216 of 2,378 | 12 | 18.4 | $499K | 112 | Under 3 |
| Grocery and convenience stores | 49 | #1,244 of 2,402 | 12 | 18.4 | $2.9M | 84 | 3 |
| Clothing and shoe stores | 46 | #1,175 of 2,087 | 5 | 7.7 | $2M | 157 | Under 3 |
| Sit-down restaurants | 46 | #1,365 of 2,405 | 28 | 42.9 | $690K | 104 | 7 |
| Fast food and sandwich shops | 44 | #1,369 of 2,222 | 7 | 10.7 | $2.8M | 91 | 10 |
| Doctors, dentists and clinics | 34 | #1,916 of 2,394 | 30 | 45.9 | $198K | 130 | Under 3 |
| Pizza | 30 | #1,805 of 2,090 | 8 | 12.2 | $2.4M | 48 | 10 |
| Gas stations | 28 | #2,040 of 2,358 | 20 | 30.6 | $999K | 42 | 12 |
| Convenience stores | 25 | #1,927 of 2,261 | 8 | 12.2 | $4.3M | 54 | Under 3 |
| Pet businesses | 14 | #2,176 of 2,200 | 13 | 19.9 | $345K | 39 | Under 3 |
| Primary care and pediatrics | 12 | #1,627 of 1,656 | 8 | 12.2 | $744K | 42 | Under 3 |
| Barbershops | Not scored | Not scored | 4 | 6.1 | $1.2M | 62 | Under 3 |
| Child care and preschools | Not scored | Not scored | 4 | 6.1 | $506K | 50 | 5 |
| Grocery stores | Not scored | Not scored | 4 | 6.1 | $8.6M | 92 | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 4 | 6.1 | $1.5M | 47 | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 4 | 6.1 | $1.1M | 44 | Under 3 |
| Dentists and orthodontists | Not scored | Not scored | 3 | 4.6 | $2M | 202 | Under 3 |
| Funeral homes | Not scored | Not scored | 3 | 4.6 | $316K | 47 | Under 3 |
| Gyms, studios and classes | Not scored | Not scored | 3 | 4.6 | $1.1M | 159 | Under 3 |
| Real estate | Not scored | Not scored | 3 | 4.6 | Index only | 643 | 3 |
| Real estate agents and brokers | Not scored | Not scored | 3 | 4.6 | Index only | 511 | 3 |
| Tire shops | Not scored | Not scored | 3 | 4.6 | $2M | 80 | Under 3 |
| Veterinarians | Not scored | Not scored | 3 | 4.6 | $1.5M | 55 | Under 3 |
| Chiropractors | Not scored | Not scored | 2 | 3.1 | $3M | Too few | Under 3 |
| Coffee shops and cafes | Not scored | Not scored | 2 | 3.1 | $9.7M | Too few | Under 3 |
| Car washes and detailing | Not scored | Not scored | 1 | 1.5 | $6M | Too few | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 1 | 1.5 | $6M | Too few | Under 3 |
| Gyms | Not scored | Not scored | 1 | 1.5 | $3.2M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 1 | 1.5 | $7.9M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 1 | 1.5 | $10M | Too few | Under 3 |
| Lawn, cleaning and pest control | Not scored | Not scored | 1 | 1.5 | $7.9M | Too few | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 1 | 1.5 | $3.2M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 1 | 1.5 | $4.5M | Too few | Under 3 |
| Spas and skin care | Not scored | Not scored | 1 | 1.5 | $4.7M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 1.5 | $3.2M | Too few | Under 3 |
| Bakeries and dessert shops | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Electricians | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home repair trades | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 5 |
| HVAC and plumbing | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 5 |
| Landscaping and lawn care | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Nail salons | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Physical therapy | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Roofing and gutters | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Rockcastle County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $6M | $916 | 96 |
| Gasoline and other fuels | $20M | $3,059 | 118 |
| Food away from home | $19.3M | $2,958 | 73 |
| Groceries | $34.2M | $5,235 | 83 |
| Personal care products and services | $4.7M | $717 | 71 |
| Child care and other personal services | $2M | $310 | 53 |
| Memberships, classes and admissions | $3.2M | $483 | 49 |
| Medical and dental services | $6M | $911 | 71 |
| Pets | $4.5M | $686 | 75 |
| Clothing, shoes and related services | $10M | $1,530 | 74 |
| Vehicle insurance | $17.1M | $2,619 | 134 |
| Home repairs, maintenance and insurance | $15.2M | $2,319 | 77 |
| Lawn care, cleaning and other household services | $7.9M | $1,205 | 85 |
| Rent and homeowner costs | $83.6M | $12,795 | 77 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Rockcastle County
- Population, 2025 estimate
- 16,148+0.6% since 2020
- Households
- 6,534
- Median age
- 43.8
- Homes lived in by their owners
- 74%
- Vehicles per household
- 2.0
- Land area
- 317 sq. mi.
- People per square mile
- 51
- Median household income
- $48,862+36.8% vs. 2015–2019, before inflation
- Average household income
- $65,485
- Median home value
- $123,600
- Jobs located here
- 4,085
- Daytime population
- 14,569Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Rockcastle County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Rockcastle County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Kentucky 8
- Lincoln County, KY24,504 people
- Jackson County, KY13,086 people
- Garrard County, KY17,568 people
- Madison County, KY95,769 people
- Laurel County, KY62,983 people
- Pulaski County, KY65,897 people
- Estill County, KY14,035 people
- Boyle County, KY30,941 people
Questions
How fast is Rockcastle County, KY growing?
Population estimates put Rockcastle County at 16,148 people in 2025, up 0.6% since 2020, slower than the U.S. (+3.1%). It has 6,534 households. Median household income rose 36.8% from the 2015–2019 survey, before inflation.
How much do households in Rockcastle County, KY spend?
Households in Rockcastle County spend about $83.6M a year on rent and homeowner costs, $34.2M on groceries and $20M on gasoline and other fuels. Set against the U.S., households in Rockcastle County spend the most on vehicle insurance (an index of 134, where 100 is the U.S. average) and the least on memberships, classes and admissions (49).
Which business types have the highest market scores in Rockcastle County, KY?
The highest Groundwork market scores in Rockcastle County are for insurance agencies (79), auto repair and car care businesses (63) and restaurants and cafes (60). Rockcastle County ranks #238 of 2,272 scored counties for insurance agencies.
How does Rockcastle County, KY compare with the U.S.?
The median household income in Rockcastle County is $48,862 a year, 39% below the U.S. median of $80,734. The population rose 0.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $123,600, against $332,700 for the U.S. For its number of households, Rockcastle County has the most map listings, relative to the U.S., for gas stations (2.8 times the U.S. rate) and the fewest for salons, barbers and spas (61% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 17 of the 56 business types have a score in Rockcastle County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Rockcastle County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Rockcastle County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Rockcastle County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.