Groundwork

Real estate · Small-town market · Kentucky

Real estate businesses in the Richmond-Berea, KY area

How the Richmond-Berea, KY area compares with other small-town markets and the U.S. for real estate businesses: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 46 out of 100: Lower middle

Ranked #319 of 536 scored small-town markets
#13 of 15 scored small-town markets based in Kentucky

Listings
138
16 chain locations (12%)
Official establishments
61
+18.0% since 2019
Household spending a year
$687M
On rent and homeowner costs · $13,862 a household
Housing spending per listing (U.S. = 100)
115
15% above the U.S.
Listings per 10k households
27.8
28% below the U.S.
Population, 2025
131,806
+7.0% since 2020

See the real estate businesses around any address in the Richmond-Berea area

The site report maps the real estate businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Richmond-Berea area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 138 real estate businesses in the Richmond-Berea area. 16 of them (12%) are chain locations, against 6% across the U.S. Per 10,000 households, that is 27.8, 28% below the U.S. rate of 38.5.

At $13,862 per household (17% below the U.S. average), households in the Richmond-Berea area spend about $687M a year on rent and homeowner costs. Housing spending per office is 15% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate businesses take in.

The official count of businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in the Richmond-Berea area was 61 in 2023, up 18.0% from 2019. That is one for every 812 households, against one for every 414 across the U.S. Another 441 one-person businesses have no payroll, by official counts.

Between 2020 and 2025, the population of the Richmond-Berea area grew 7.0%, faster than the U.S. (+3.1%). For real estate businesses, the Richmond-Berea area has a Groundwork market score of 46 (lower middle): #319 of 536 scored small-town markets and #13 of 15 scored small-town markets based in Kentucky.

How the Richmond-Berea area compares

The same measures for Kentucky and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.

Real estate in Richmond-Berea, KY area compared with Kentucky and the U.S.
MeasureRichmond-Berea areaKentuckyU.S.
Listings per 10k households27.827.438.5
Housing spending per listing (U.S. = 100)115120100
Households per official establishment812683414
Official establishment growth, 2019–2023+18.0%+20.5%+15.8%
Population growth, 2020–2025+7.0%+2.2%+3.1%
Spending per household on rent and homeowner costs$13,862$14,283$16,661
Median household income$60,368$63,726$80,734
Groundwork market score4660

Official counts and lending

Businesses

Official establishments, 2019 to 2023
61+18.0% over the period
Employees, 2023
213
Annual payroll, 2023
$8.2M
One-person businesses, 2023
441Businesses with no payroll
Map listings, September 2026
13816 chain locations
Listings at the U.S. rate for this spending
159The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as real estate agents, property managers, mortgage lenders and inspectors in the Richmond-Berea area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Richmond-Berea area

Population, 2025 estimate
131,806+7.0% since 2020
Households
49,560
Median age
38.3
Homes lived in by their owners
65%
Vehicles per household
1.9
Land area
1,008 sq. mi.
People per square mile
125
Median household income
$60,368
Average household income
$78,113
Median home value
$201,500
Jobs located here
41,726
Daytime population
114,674Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Richmond-Berea area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate businesses on map listings by name and distance.

Or open the report at the center of the Richmond-Berea area. Signed out, you see a blurred preview; on an account, each report is one action.

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Real estate across Kentucky

Every Kentucky market ranked →

The highest-scoring small-town markets in Kentucky for real estate businesses, numbered among those based in Kentucky, with the Richmond-Berea area marked.

Top small-town markets in Kentucky

Small-town markets in Kentucky ranked for real estate businesses by Groundwork market score
MarketScoreListingsPer 10k householdsHousing spending per listing (U.S. = 100)Population growthU.S. rank
1Mount Sterling, KY662815.4200+3.1%#79 of 536
2Mayfield, KY651712.0256+1.4%#84 of 536
3Glasgow, KY653917.6172+2.6%#89 of 536
4Pikeville, KY58338.5340−5.4%#148 of 536
5Henderson, KY583514.9211−0.9%#149 of 536
6Franklin, KY581822.4142+5.9%#157 of 536
7Corbin, KY579015.9183+0.1%#164 of 536
8Danville, KY574721.6144+3.6%#171 of 536
9Frankfort, KY557623.5142+3.1%#198 of 536
10Middlesborough, KY541111.1241−4.8%#206 of 536
13Richmond-Berea, KY4613827.8115+7.0%#319 of 536

Other business types in the Richmond-Berea area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many real estate businesses are in the Richmond-Berea, KY area?

There are 138 real estate businesses on map listings in the Richmond-Berea area as of September 2026. 16 of them (12%) are chain locations. The listings count real estate agents and brokers, property managers, mortgage brokers and lenders, and home inspectors. Official counts show 61 businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in 2023, up 18.0% from 2019. Official counts list 441 one-person businesses without payroll.

How much do households in the Richmond-Berea, KY area spend on rent and homeowner costs?

About $687M a year, or $13,862 per household. That is 17% below the U.S. average (an index of 83, where 100 is the U.S. average). For the 138 real estate businesses on map listings, housing spending per office is 15% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate businesses take in. It is estimated from the incomes of the 49,560 households in the Richmond-Berea area and national spending patterns by income.

How does the Richmond-Berea, KY area compare with the U.S. for real estate businesses?

The Richmond-Berea area has 27.8 real estate businesses per 10,000 households, 28% below the U.S. rate of 38.5. The index of housing spending per office is 115, where 100 is the U.S. At the national ratio of real estate businesses to household spending, the Richmond-Berea area would have about 159, against 138 on map listings. There is one business with payroll in the industry for every 812 households, against one for every 414 across the U.S. The official count rose 18.0% from 2019 to 2023, against +15.8% for the U.S.

How fast is the Richmond-Berea, KY area growing?

Population estimates put the Richmond-Berea area at 131,806 people in 2025, up 7.0% since 2020, faster than the U.S. (+3.1%). It has 49,560 households. The median household income in the Richmond-Berea area is $60,368 a year, 25% below the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Richmond-Berea area scores 46 for real estate businesses (lower middle), #319 of 536 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Richmond-Berea area. It maps the real estate businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for real estate businesses · All 56 business types in the Richmond-Berea area

Screening a site or an acquisition in the Richmond-Berea area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Richmond-Berea area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.