County profile · Kentucky
Madison County, KY market data
How Madison County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 101,696
- +9.4% since 2020
- Households
- 37,051
- Median household income
- $63,351
- +26.6% vs. 2015–2019, before inflation
- Median home value
- $232,000
- Jobs located here
- 35,314
- Highest market score
- 86
- Grocery stores, #89 of 2,070 scored counties
A site report maps the competitors on map listings around any address in Madison County by name and distance, and the households and spending within reach. Or open the report at the center of Madison County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Madison County has an estimated 101,696 people and 37,051 households. Population estimates put the population change in Madison County from 2020 to 2025 at +9.4%, faster than the U.S. (+3.1%). Median household income in Madison County is $63,351, 22% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 26.6%, before inflation.
Relative to the U.S., household spending in Madison County runs highest on vehicle insurance (an index of 130, where 100 is the U.S. average) and lowest on memberships, classes and admissions (64).
Of the business types scored in Madison County, grocery stores (86); grocery and convenience stores (84); and lawn care, cleaning and pest control companies (82) have the highest Groundwork market scores. For grocery stores, that ranks #89 of 2,070 scored counties.
Madison County is part of the Richmond-Berea area. Against the U.S., map listings per household run highest for HVAC and plumbing companies (63% above the U.S. rate) and lowest for nail salons (50% below the U.S. rate).
All 56 business types in Madison County
Highest Groundwork market score first. Each score compares Madison County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Grocery stores | 86 | #89 of 2,070 | 5 | 1.3 | $42.6M | 459 | 6 |
| Grocery and convenience stores | 84 | #111 of 2,402 | 42 | 11.3 | $5.1M | 150 | 11 |
| Lawn, cleaning and pest control | 82 | #41 of 1,771 | 18 | 4.9 | $2.8M | 169 | 41 |
| Collision repair and body shops | 78 | #93 of 1,327 | 8 | 2.2 | $4.2M | 137 | 5 |
| Landscaping and lawn care | 76 | #121 of 1,493 | 14 | 3.8 | $3.6M | 125 | 31 |
| Bakeries and dessert shops | 75 | #172 of 1,889 | 24 | 6.5 | $5.4M | 130 | 8 |
| Convenience stores | 74 | #329 of 2,261 | 29 | 7.8 | $7.4M | 93 | 5 |
| Coffee shops and cafes | 72 | #257 of 2,063 | 29 | 7.8 | $4.4M | 120 | 8 |
| Nail salons | 70 | #147 of 1,328 | 11 | 3.0 | $2.8M | 168 | Under 3 |
| Electricians | 70 | #169 of 1,160 | 9 | 2.4 | $11M | 92 | 12 |
| Sit-down restaurants | 70 | #386 of 2,405 | 149 | 40.2 | $866K | 130 | 50 |
| Restaurants and cafes | 67 | #493 of 2,405 | 295 | 79.6 | $437K | 118 | 130 |
| Insurance agencies | 65 | #633 of 2,272 | 62 | 16.7 | $1.5M | 121 | 34 |
| Property management | 64 | #223 of 910 | 9 | 2.4 | Index only | 106 | 8 |
| Tire shops | 63 | #445 of 1,530 | 13 | 3.5 | $2.6M | 104 | 6 |
| Optometrists and eye care | 62 | #374 of 1,302 | 12 | 3.2 | $3.2M | 102 | 5 |
| Funeral homes | 61 | #457 of 1,472 | 6 | 1.6 | $719K | 106 | 5 |
| Clothing and shoe stores | 59 | #729 of 2,087 | 48 | 13.0 | $1.4M | 106 | 15 |
| Spas and skin care | 58 | #592 of 1,769 | 32 | 8.6 | $964K | 110 | 5 |
| Auto repair shops | 58 | #821 of 2,378 | 79 | 21.3 | $429K | 97 | 31 |
| Pet grooming and boarding | 57 | #570 of 1,461 | 18 | 4.9 | $1.7M | 66 | 7 |
| Car washes and detailing | 56 | #575 of 1,451 | 15 | 4.0 | $2.3M | 90 | 6 |
| Child care and preschools | 56 | #672 of 1,611 | 20 | 5.4 | $729K | 73 | 18 |
| Pizza | 56 | #795 of 2,090 | 29 | 7.8 | $4.4M | 88 | 70 |
| Mortgage brokers and lenders | 55 | #338 of 887 | 15 | 4.0 | Index only | 90 | 4 |
| Clothing, shoes and laundry | 55 | #921 of 2,210 | 65 | 17.5 | $998K | 113 | 23 |
| Gas stations | 54 | #1,003 of 2,358 | 62 | 16.7 | $1.8M | 75 | 53 |
| Auto repair and car care | 54 | #1,054 of 2,401 | 141 | 38.1 | $240K | 90 | 48 |
| Barbershops | 53 | #628 of 1,356 | 16 | 4.3 | $1.9M | 102 | Under 3 |
| Salons, barbers and spas | 53 | #1,023 of 2,385 | 146 | 39.4 | $211K | 99 | 19 |
| Hair salons | 52 | #1,092 of 2,339 | 85 | 22.9 | $363K | 84 | 12 |
| Veterinarians | 50 | #755 of 1,485 | 16 | 4.3 | $1.9M | 70 | 13 |
| Laundromats | 49 | #387 of 785 | 5 | 1.3 | $13M | 104 | 4 |
| Chiropractors | 48 | #801 of 1,490 | 17 | 4.6 | $2.3M | 95 | 14 |
| Gyms | 48 | #1,001 of 1,792 | 24 | 6.5 | $970K | 75 | 10 |
| Pet businesses | 48 | #1,214 of 2,200 | 52 | 14.0 | $585K | 67 | 24 |
| Pet stores | 47 | #540 of 974 | 9 | 2.4 | $3.4M | 75 | 4 |
| Martial arts and dance studios | 44 | #855 of 1,334 | 23 | 6.2 | $1M | 50 | 5 |
| Primary care and pediatrics | 44 | #1,044 of 1,656 | 27 | 7.3 | $1.4M | 80 | 56 |
| Real estate agents and brokers | 44 | #1,387 of 2,176 | 102 | 27.5 | Index only | 95 | 37 |
| Real estate | 44 | #1,426 of 2,229 | 131 | 35.4 | Index only | 93 | 56 |
| Yoga, Pilates and fitness studios | 43 | #523 of 777 | 9 | 2.4 | $2.6M | 64 | 10 |
| Home repair trades | 42 | #1,420 of 2,057 | 66 | 17.8 | $1.5M | 62 | 63 |
| Fast food and sandwich shops | 42 | #1,458 of 2,222 | 68 | 18.4 | $1.9M | 62 | 70 |
| Physical therapy | 40 | #983 of 1,422 | 18 | 4.9 | $2.1M | 89 | 23 |
| Gyms, studios and classes | 40 | #1,502 of 2,088 | 56 | 15.1 | $416K | 63 | 15 |
| Dentists and orthodontists | 39 | #1,334 of 1,886 | 43 | 11.6 | $896K | 91 | 32 |
| Roofing and gutters | 38 | #863 of 1,177 | 19 | 5.1 | $5.2M | 62 | 11 |
| HVAC and plumbing | 37 | #1,317 of 1,707 | 38 | 10.3 | $2.6M | 55 | 40 |
| Oil change and quick lube | 35 | #375 of 479 | 7 | 1.9 | $4.8M | 35 | Under 3 |
| Doctors, dentists and clinics | 32 | #2,028 of 2,394 | 327 | 88.3 | $118K | 77 | 136 |
| Home inspectors | 31 | #359 of 415 | 5 | 1.3 | Index only | 40 | Under 3 |
| Dry cleaners | Not scored | Not scored | 3 | 0.8 | $21.6M | 138 | 4 |
| House cleaning | Not scored | Not scored | 3 | 0.8 | $17M | 266 | 10 |
| Urgent care and walk-in clinics | Not scored | Not scored | 3 | 0.8 | $12.8M | 52 | 6 |
| Pest control | Not scored | Not scored | 1 | 0.3 | $51.1M | Too few | Under 3 |
Household spending in Madison County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $33.9M | $915 | 96 |
| Gasoline and other fuels | $110.5M | $2,983 | 115 |
| Food away from home | $129M | $3,482 | 86 |
| Groceries | $213.2M | $5,755 | 91 |
| Personal care products and services | $30.8M | $832 | 83 |
| Child care and other personal services | $14.6M | $393 | 68 |
| Memberships, classes and admissions | $23.3M | $629 | 64 |
| Medical and dental services | $38.5M | $1,040 | 81 |
| Pets | $30.4M | $821 | 90 |
| Clothing, shoes and related services | $64.9M | $1,750 | 85 |
| Vehicle insurance | $94.6M | $2,552 | 130 |
| Home repairs, maintenance and insurance | $99M | $2,673 | 89 |
| Lawn care, cleaning and other household services | $51.1M | $1,378 | 97 |
| Rent and homeowner costs | $528.2M | $14,257 | 86 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Madison County
- Population, 2025 estimate
- 101,696+9.4% since 2020
- Households
- 37,051
- Median age
- 36.4
- Homes lived in by their owners
- 62%
- Vehicles per household
- 1.9
- Land area
- 438 sq. mi.
- People per square mile
- 219
- Median household income
- $63,351+26.6% vs. 2015–2019, before inflation
- Average household income
- $83,157
- Median home value
- $232,000
- Jobs located here
- 35,314
- Daytime population
- 89,450Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Madison County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Madison County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Kentucky 8
- Garrard County, KY17,568 people
- Estill County, KY14,035 people
- Clark County, KY37,192 people
- Jessamine County, KY54,588 people
- Rockcastle County, KY16,163 people
- Fayette County, KY323,725 people
- Powell County, KY13,038 people
- Jackson County, KY13,086 people
Questions
How fast is Madison County, KY growing?
Population estimates put Madison County at 101,696 people in 2025, up 9.4% since 2020, faster than the U.S. (+3.1%). It has 37,051 households. Median household income rose 26.6% from the 2015–2019 survey, before inflation.
How much do households in Madison County, KY spend?
Households in Madison County spend about $528.2M a year on rent and homeowner costs, $213.2M on groceries and $129M on food away from home. Set against the U.S., households in Madison County spend the most on vehicle insurance (an index of 130, where 100 is the U.S. average) and the least on memberships, classes and admissions (64).
Which business types have the highest market scores in Madison County, KY?
The highest Groundwork market scores in Madison County are for grocery stores (86); grocery and convenience stores (84); and lawn care, cleaning and pest control companies (82). Madison County ranks #89 of 2,070 scored counties for grocery stores.
How does Madison County, KY compare with the U.S.?
The median household income in Madison County is $63,351 a year, 22% below the U.S. median of $80,734. The population rose 9.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $232,000, against $332,700 for the U.S. For its number of households, Madison County has the most map listings, relative to the U.S., for HVAC and plumbing companies (63% above the U.S. rate) and the fewest for nail salons (50% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 52 of the 56 business types have a score in Madison County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Madison County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Madison County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Madison County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.