Food and drink · Metro area · Kentucky
Pizza places in the Owensboro, KY metro area
How the Owensboro, KY metro area compares with other metro areas and the U.S. for pizza places: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 31 out of 100: Lower middle
Ranked #333 of 387 scored metro areas
#4 of 6 scored metro areas based in Kentucky
- Listings
- 52
- 38 chain locations (73%)
- Official establishments
- 85
- All limited-service restaurants · +3.7% since 2019
- Household spending a year
- $159.5M
- On food away from home · $3,523 a household
- Spending per listing
- $3.1M
- 40% below the U.S.
- Listings per 10k households
- 11.5
- 44% above the U.S.
- Population, 2025
- 113,962
- +1.3% since 2020
See the pizza places around any address in the Owensboro metro area
The site report maps the pizza places on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Owensboro metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Owensboro metro area scores 31 (lower middle) on the Groundwork market score for pizza places, ranking #333 of 387 scored metro areas and #4 of 6 scored metro areas based in Kentucky. That puts it in the bottom quarter of metro areas.
As of September 2026, map listings count 52 pizza places in the Owensboro metro area. Of those, 38 are chain locations, or 73%, against 58% across the U.S. That comes to 11.5 for every 10,000 households, 44% above the U.S. rate of 8.0.
Households in the Owensboro metro area spend about $159.5M a year on food away from home, or $3,523 per household, 13% below the U.S. average. Spread across 52 pizza places, that is $3.1M per pizza place, 40% below the U.S. figure of $5.1M. That spending covers all food away from home, which pizza places share with other businesses in the trade.
In 2023, official counts showed 85 businesses with payroll in the Owensboro metro area classed as limited-service restaurants, up 3.7% from 2019. That is one for every 533 households, against one for every 478 across the U.S. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too. Since fiscal 2022, 5 SBA-backed loans worth $987K have gone to businesses classed as limited-service restaurants in the Owensboro metro area. Population estimates put the population change in the Owensboro metro area from 2020 to 2025 at +1.3%, slower than the U.S. (+3.1%).
How the Owensboro metro area compares
The same measures for Kentucky and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the pizza places counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Owensboro metro area | Kentucky | U.S. |
|---|---|---|---|
| Listings per 10k households | 11.5 | 10.5 | 8.0 |
| Spending per listing | $3.1M | $3.3M | $5.1M |
| Households per official establishment (all limited-service restaurants) | 533 | 519 | 478 |
| Official establishment growth, 2019–2023 | +3.7% | +5.7% | +6.1% |
| Population growth, 2020–2025 | +1.3% | +2.2% | +3.1% |
| Spending per household on food away from home | $3,523 | $3,489 | $4,070 |
| Median household income | $68,002 | $63,726 | $80,734 |
| Groundwork market score | 31 | 28 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 85All limited-service restaurants · +3.7% over the period
- Employees, 2023
- 1,978
- Annual payroll, 2023
- $34.9M
- One-person businesses, 2023
- 13All limited-service restaurants with no payroll
- Map listings, September 2026
- 5238 chain locations
- Listings at the U.S. rate for this spending
- 31The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 5
- Amount
- $987K
SBA-backed loans to businesses classed as limited-service restaurants in the Owensboro metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only pizza places.
Population and households in the Owensboro metro area
- Population, 2025 estimate
- 113,962+1.3% since 2020
- Households
- 45,280
- Median age
- 39.3
- Homes lived in by their owners
- 69%
- Vehicles per household
- 1.8
- Land area
- 711 sq. mi.
- People per square mile
- 159
- Median household income
- $68,002
- Average household income
- $89,111
- Median home value
- $195,400
- Jobs located here
- 48,709
- Daytime population
- 113,540Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Owensboro metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pizza places on map listings by name and distance.
Or open the report at the center of the Owensboro metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPizza across Kentucky
Every Kentucky market ranked →The highest-scoring metro areas in Kentucky for pizza places, numbered among those based in Kentucky (a market based in another state is listed without a number), with the Owensboro metro area marked.
Top metro areas in Kentucky
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Cincinnati, OH-KY-IN | 54 | 725 | 8.0 | $5.1M | +2.7% | #160 of 387 |
| 1Louisville/Jefferson County, KY-IN | 50 | 471 | 8.4 | $4.5M | +2.9% | #197 of 387 |
| Clarksville, TN-KY | 42 | 114 | 9.1 | $3.9M | +8.5% | #255 of 387 |
| 2Lexington-Fayette, KY | 37 | 221 | 10.2 | $3.7M | +3.4% | #294 of 387 |
| 3Bowling Green, KY | 33 | 74 | 10.1 | $3.4M | +9.5% | #321 of 387 |
| 4Owensboro, KY | 31 | 52 | 11.5 | $3.1M | +1.3% | #333 of 387 |
| 5Elizabethtown, KY | 30 | 58 | 11.5 | $3.1M | +2.4% | #338 of 387 |
| 6Paducah, KY-IL | 11 | 44 | 10.5 | $3.3M | −1.2% | #382 of 387 |
| Huntington-Ashland, WV-KY-OH | 9 | 178 | 11.7 | $2.9M | −2.6% | #387 of 387 |
Other business types in the Owensboro metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pizza places are in the Owensboro, KY metro area?
The Owensboro metro area has 52 pizza places on map listings as of September 2026. 38 of them (73%) are chain locations. The listings count pizza restaurants. Official counts show 85 businesses with payroll classed as limited-service restaurants in 2023, up 3.7% from 2019. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places. Another 13 one-person businesses have no payroll, by official counts.
How much do households in the Owensboro, KY metro area spend on food away from home?
About $159.5M a year, or $3,523 per household. That is 13% below the U.S. average (an index of 87, where 100 is the U.S. average). Spread across the 52 pizza places on map listings, it comes to $3.1M per pizza place. The spending figure covers all food away from home, not only pizza places. It is estimated from the incomes of the 45,280 households in the Owensboro metro area and national spending patterns by income.
How does the Owensboro, KY metro area compare with the U.S. for pizza places?
The Owensboro metro area has 11.5 pizza places per 10,000 households, 44% above the U.S. rate of 8.0. Spending per pizza place is $3.1M, 40% below the U.S. figure of $5.1M. At the national ratio of pizza places to household spending, the Owensboro metro area would have about 31, against 52 on map listings. There is one business with payroll in the industry for every 533 households, against one for every 478 across the U.S. The official count rose 3.7% from 2019 to 2023, against +6.1% for the U.S.
How fast is the Owensboro, KY metro area growing?
Population estimates put the Owensboro metro area at 113,962 people in 2025, up 1.3% since 2020, slower than the U.S. (+3.1%). It has 45,280 households. The median household income in the Owensboro metro area is $68,002 a year, 16% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Owensboro metro area scores 31 for pizza places (lower middle), #333 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Owensboro metro area. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pizza places · All 56 business types in the Owensboro metro area
Screening a site or an acquisition in the Owensboro metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Owensboro metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.