Beauty and personal care · Metro area · Kentucky
Barbershops in the Owensboro, KY metro area
How the Owensboro, KY metro area compares with other metro areas and the U.S. for barbershops: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 38 out of 100: Lower middle
Ranked #295 of 387 scored metro areas
#4 of 6 scored metro areas based in Kentucky
- Listings
- 20
- 1 chain location (5%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $38.1M
- On personal care products and services · $841 a household
- Spending per listing
- $1.9M
- In line with the U.S.
- Listings per 10k households
- 4.4
- 17% below the U.S.
- Population, 2025
- 113,962
- +1.3% since 2020
See the barbershops around any address in the Owensboro metro area
The site report maps the barbershops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Owensboro metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For barbershops, the Owensboro metro area has a Groundwork market score of 38 (lower middle): #295 of 387 scored metro areas and #4 of 6 scored metro areas based in Kentucky. That puts it in the bottom quarter of metro areas.
At $841 per household (16% below the U.S. average), households in the Owensboro metro area spend about $38.1M a year on personal care products and services. That works out to $1.9M per shop, in line with the U.S. figure of $1.9M. The spending figure covers all personal care products and services, not only barbershops.
The Owensboro metro area has 20 barbershops on map listings as of September 2026. One of them (5%) is a chain location, against 12% across the U.S. Per 10,000 households, that is 4.4, 17% below the U.S. rate of 5.3.
Official counts don’t publish a figure for barber shops in the Owensboro metro area, since they leave out counts under 3. Population estimates put the population change in the Owensboro metro area from 2020 to 2025 at +1.3%, slower than the U.S. (+3.1%).
How the Owensboro metro area compares
The same measures for Kentucky and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the barbershops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Owensboro metro area | Kentucky | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.4 | 5.1 | 5.3 |
| Spending per listing | $1.9M | $1.6M | $1.9M |
| Households per official establishment | n/a | 38,606 | 16,589 |
| Official establishment growth, 2019–2023 | n/a | +17.5% | +28.5% |
| Population growth, 2020–2025 | +1.3% | +2.2% | +3.1% |
| Spending per household on personal care products and services | $841 | $833 | $1,005 |
| Median household income | $68,002 | $63,726 | $80,734 |
| Groundwork market score | 38 | 40 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 52Businesses with no payroll
- Map listings, September 2026
- 201 chain location
- Listings at the U.S. rate for this spending
- 20The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as barber shops in the Owensboro metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Owensboro metro area
- Population, 2025 estimate
- 113,962+1.3% since 2020
- Households
- 45,280
- Median age
- 39.3
- Homes lived in by their owners
- 69%
- Vehicles per household
- 1.8
- Land area
- 711 sq. mi.
- People per square mile
- 159
- Median household income
- $68,002
- Average household income
- $89,111
- Median home value
- $195,400
- Jobs located here
- 48,709
- Daytime population
- 113,540Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Owensboro metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the barbershops on map listings by name and distance.
Or open the report at the center of the Owensboro metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBarbershops across Kentucky
Every Kentucky market ranked →The highest-scoring metro areas in Kentucky for barbershops, numbered among those based in Kentucky (a market based in another state is listed without a number), with the Owensboro metro area marked.
Top metro areas in Kentucky
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Cincinnati, OH-KY-IN | 69 | 400 | 4.4 | $2.3M | +2.7% | #59 of 387 |
| 1Lexington-Fayette, KY | 54 | 108 | 5.0 | $1.8M | +3.4% | #162 of 387 |
| 2Louisville/Jefferson County, KY-IN | 47 | 315 | 5.6 | $1.6M | +2.9% | #226 of 387 |
| Clarksville, TN-KY | 45 | 106 | 8.5 | $994K | +8.5% | #253 of 387 |
| 3Bowling Green, KY | 42 | 37 | 5.0 | $1.6M | +9.5% | #267 of 387 |
| 4Owensboro, KY | 38 | 20 | 4.4 | $1.9M | +1.3% | #295 of 387 |
| Huntington-Ashland, WV-KY-OH | 38 | 71 | 4.7 | $1.7M | −2.6% | #297 of 387 |
| 5Paducah, KY-IL | 21 | 23 | 5.5 | $1.5M | −1.2% | #366 of 387 |
| 6Elizabethtown, KY | 20 | 37 | 7.3 | $1.2M | +2.4% | #372 of 387 |
Other business types in the Owensboro metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas61
- Hair salons57
- Barbershops38
- Nail salons59
- Spas and skin care49
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many barbershops are in the Owensboro, KY metro area?
Map listings as of September 2026 show 20 barbershops in the Owensboro metro area. One of them (5%) is a chain location. The listings count barbershops. No official count is published for barber shops in the Owensboro metro area: counts under 3 are left out. Official counts list 52 one-person businesses without payroll.
How much do households in the Owensboro, KY metro area spend on personal care products and services?
About $38.1M a year, or $841 per household. That is 16% below the U.S. average (an index of 84, where 100 is the U.S. average). Spread across the 20 barbershops on map listings, it comes to $1.9M per shop. That spending covers all personal care products and services, which barbershops share with other businesses in the trade. It is estimated from the incomes of the 45,280 households in the Owensboro metro area and national spending patterns by income.
How does the Owensboro, KY metro area compare with the U.S. for barbershops?
The Owensboro metro area has 4.4 barbershops per 10,000 households, 17% below the U.S. rate of 5.3. Spending per shop is $1.9M, in line with the U.S. figure of $1.9M. The count on map listings matches the U.S. ratio of barbershops to household spending.
How fast is the Owensboro, KY metro area growing?
Population estimates put the Owensboro metro area at 113,962 people in 2025, up 1.3% since 2020, slower than the U.S. (+3.1%). It has 45,280 households. The median household income in the Owensboro metro area is $68,002 a year, 16% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Owensboro metro area scores 38 for barbershops (lower middle), #295 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Owensboro metro area. It maps the barbershops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for barbershops · All 56 business types in the Owensboro metro area
Screening a site or an acquisition in the Owensboro metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Owensboro metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.