County profile · Kentucky
Daviess County, KY market data
Population, household spending and competition for 56 business types in Daviess County, each scored against other counties.
- Population, 2025
- 104,898
- +1.5% since 2020
- Households
- 41,639
- Median household income
- $68,214
- +32.0% vs. 2015–2019, before inflation
- Median home value
- $199,900
- Jobs located here
- 46,939
- Highest market score
- 75
- Veterinarians, #169 of 1,485 scored counties
A site report maps the competitors on map listings around any address in Daviess County by name and distance, and the households and spending within reach. Or open the report at the center of Daviess County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 104,898 people live in Daviess County, in 41,639 households. Between 2020 and 2025, the population of Daviess County grew 1.5%, slower than the U.S. (+3.1%). The median household income in Daviess County is $68,214 a year, 16% below the U.S. median of $80,734. That rose 32.0% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Daviess County spend the most on vehicle insurance (an index of 126, where 100 is the U.S. average) and the least on memberships, classes and admissions (66).
The highest Groundwork market scores in Daviess County are for veterinarians (75), collision repair and body shops (70) and pet businesses (67). Daviess County ranks #169 of 1,485 scored counties for veterinarians.
Daviess County is part of the Owensboro metro area. For its number of households, Daviess County has the most map listings, relative to the U.S., for electricians (72% above the U.S. rate) and the fewest for nail salons (52% below the U.S. rate).
All 56 business types in Daviess County
Highest Groundwork market score first. Each score compares Daviess County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Veterinarians | 75 | #169 of 1,485 | 7 | 1.7 | $4.9M | 181 | 8 |
| Collision repair and body shops | 70 | #204 of 1,327 | 7 | 1.7 | $5.3M | 171 | 6 |
| Pet businesses | 67 | #389 of 2,200 | 39 | 9.4 | $885K | 101 | 16 |
| Funeral homes | 66 | #320 of 1,472 | 6 | 1.4 | $976K | 144 | 4 |
| Grocery and convenience stores | 64 | #638 of 2,402 | 73 | 17.5 | $3.3M | 97 | 19 |
| Pet grooming and boarding | 63 | #408 of 1,461 | 16 | 3.8 | $2.2M | 85 | 5 |
| Convenience stores | 62 | #692 of 2,261 | 39 | 9.4 | $6.2M | 78 | 4 |
| Chiropractors | 60 | #454 of 1,490 | 15 | 3.6 | $2.9M | 122 | 7 |
| Martial arts and dance studios | 59 | #397 of 1,334 | 12 | 2.9 | $2.2M | 111 | 6 |
| Nail salons | 59 | #413 of 1,328 | 12 | 2.9 | $2.9M | 175 | Under 3 |
| Hair salons | 58 | #791 of 2,339 | 79 | 19.0 | $443K | 103 | 6 |
| Landscaping and lawn care | 56 | #555 of 1,493 | 22 | 5.3 | $2.6M | 90 | 38 |
| Coffee shops and cafes | 56 | #766 of 2,063 | 33 | 7.9 | $4.4M | 120 | 18 |
| Grocery stores | 56 | #810 of 2,070 | 26 | 6.2 | $9.3M | 100 | 15 |
| Tire shops | 54 | #681 of 1,530 | 16 | 3.8 | $2.3M | 92 | 5 |
| Salons, barbers and spas | 53 | #1,009 of 2,385 | 148 | 35.5 | $237K | 111 | 16 |
| Auto repair shops | 52 | #1,103 of 2,378 | 79 | 19.0 | $468K | 105 | 36 |
| Sit-down restaurants | 50 | #1,168 of 2,405 | 199 | 47.8 | $737K | 111 | 70 |
| Restaurants and cafes | 49 | #1,231 of 2,405 | 381 | 91.5 | $385K | 104 | 165 |
| Roofing and gutters | 48 | #647 of 1,177 | 19 | 4.6 | $5.9M | 70 | 5 |
| Gas stations | 48 | #1,262 of 2,358 | 57 | 13.7 | $2.1M | 88 | 59 |
| Auto repair and car care | 48 | #1,303 of 2,401 | 143 | 34.3 | $259K | 96 | 53 |
| Child care and preschools | 46 | #937 of 1,611 | 25 | 6.0 | $670K | 67 | 19 |
| Pet stores | 45 | #576 of 974 | 11 | 2.6 | $3.1M | 69 | 3 |
| Car washes and detailing | 45 | #844 of 1,451 | 15 | 3.6 | $2.5M | 98 | 8 |
| Fast food and sandwich shops | 45 | #1,345 of 2,222 | 57 | 13.7 | $2.6M | 84 | 77 |
| House cleaning | 43 | #551 of 847 | 15 | 3.6 | $3.9M | 60 | 15 |
| Spas and skin care | 43 | #1,133 of 1,769 | 37 | 8.9 | $946K | 108 | 8 |
| Lawn, cleaning and pest control | 43 | #1,140 of 1,771 | 47 | 11.3 | $1.2M | 73 | 60 |
| Bakeries and dessert shops | 43 | #1,189 of 1,889 | 39 | 9.4 | $3.8M | 91 | 22 |
| Real estate agents and brokers | 43 | #1,417 of 2,176 | 92 | 22.1 | Index only | 119 | 34 |
| Laundromats | 42 | #481 of 785 | 6 | 1.4 | $12.2M | 98 | Under 3 |
| Electricians | 42 | #783 of 1,160 | 18 | 4.3 | $6.2M | 52 | 19 |
| Optometrists and eye care | 42 | #865 of 1,302 | 16 | 3.8 | $2.7M | 87 | 7 |
| Gyms | 42 | #1,184 of 1,792 | 24 | 5.8 | $1.1M | 86 | 13 |
| Insurance agencies | 41 | #1,428 of 2,272 | 88 | 21.1 | $1.2M | 93 | 50 |
| Barbershops | 40 | #927 of 1,356 | 19 | 4.6 | $1.8M | 98 | Under 3 |
| Gyms, studios and classes | 40 | #1,489 of 2,088 | 46 | 11.0 | $586K | 88 | 19 |
| Property management | 39 | #638 of 910 | 15 | 3.6 | Index only | 72 | 15 |
| Pizza | 39 | #1,483 of 2,090 | 45 | 10.8 | $3.3M | 64 | 77 |
| Mortgage brokers and lenders | 38 | #666 of 887 | 25 | 6.0 | Index only | 61 | 4 |
| HVAC and plumbing | 38 | #1,278 of 1,707 | 31 | 7.4 | $3.6M | 76 | 43 |
| Home repair trades | 38 | #1,588 of 2,057 | 68 | 16.3 | $1.6M | 68 | 67 |
| Real estate | 37 | #1,797 of 2,229 | 136 | 32.7 | Index only | 102 | 65 |
| Clothing and shoe stores | 36 | #1,543 of 2,087 | 76 | 18.3 | $967K | 76 | 28 |
| Pest control | 33 | #582 of 699 | 10 | 2.4 | $5.8M | 57 | 7 |
| Clothing, shoes and laundry | 33 | #1,764 of 2,210 | 104 | 25.0 | $707K | 80 | 35 |
| Primary care and pediatrics | 32 | #1,340 of 1,656 | 29 | 7.0 | $1.5M | 85 | 85 |
| Yoga, Pilates and fitness studios | 31 | #677 of 777 | 10 | 2.4 | $2.7M | 66 | 13 |
| Dentists and orthodontists | 23 | #1,790 of 1,886 | 55 | 13.2 | $794K | 81 | 45 |
| Doctors, dentists and clinics | 22 | #2,266 of 2,394 | 386 | 92.7 | $113K | 74 | 174 |
| Physical therapy | 21 | #1,333 of 1,422 | 33 | 7.9 | $1.3M | 55 | 22 |
| Dry cleaners | Not scored | Not scored | 4 | 1.0 | $18.4M | 117 | 7 |
| Home inspectors | Not scored | Not scored | 4 | 1.0 | Index only | 57 | 3 |
| Oil change and quick lube | Not scored | Not scored | 3 | 0.7 | $12.3M | 90 | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 3 | 0.7 | $14.6M | 59 | 8 |
Household spending in Daviess County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $37M | $888 | 93 |
| Gasoline and other fuels | $120.2M | $2,886 | 111 |
| Food away from home | $146.6M | $3,521 | 87 |
| Groceries | $241.1M | $5,789 | 92 |
| Personal care products and services | $35M | $841 | 84 |
| Child care and other personal services | $16.8M | $403 | 69 |
| Memberships, classes and admissions | $26.9M | $647 | 66 |
| Medical and dental services | $43.7M | $1,049 | 81 |
| Pets | $34.5M | $829 | 91 |
| Clothing, shoes and related services | $73.5M | $1,765 | 86 |
| Vehicle insurance | $102.8M | $2,470 | 126 |
| Home repairs, maintenance and insurance | $112.2M | $2,694 | 89 |
| Lawn care, cleaning and other household services | $57.8M | $1,388 | 98 |
| Rent and homeowner costs | $598.8M | $14,380 | 86 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Daviess County
- Population, 2025 estimate
- 104,898+1.5% since 2020
- Households
- 41,639
- Median age
- 39.0
- Homes lived in by their owners
- 68%
- Vehicles per household
- 1.8
- Land area
- 458 sq. mi.
- People per square mile
- 226
- Median household income
- $68,214+32.0% vs. 2015–2019, before inflation
- Average household income
- $89,502
- Median home value
- $199,900
- Jobs located here
- 46,939
- Daytime population
- 106,028Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Daviess County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Daviess County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Kentucky 8
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- Hancock County, KY9,034 people
- Ohio County, KY23,735 people
- Henderson County, KY44,280 people
- Muhlenberg County, KY30,591 people
- Webster County, KY12,842 people
- Breckinridge County, KY20,881 people
- Hopkins County, KY45,119 people
Questions
How fast is Daviess County, KY growing?
Population estimates put Daviess County at 104,898 people in 2025, up 1.5% since 2020, slower than the U.S. (+3.1%). It has 41,639 households. Against the 2015–2019 survey, median household income rose 32.0%, before inflation.
How much do households in Daviess County, KY spend?
Households in Daviess County spend about $598.8M a year on rent and homeowner costs, $241.1M on groceries and $146.6M on food away from home. Relative to the U.S., household spending in Daviess County runs highest on vehicle insurance (an index of 126, where 100 is the U.S. average) and lowest on memberships, classes and admissions (66).
Which business types have the highest market scores in Daviess County, KY?
Of the business types scored in Daviess County, veterinarians (75), collision repair and body shops (70) and pet businesses (67) have the highest Groundwork market scores. For veterinarians, that ranks #169 of 1,485 scored counties.
How does Daviess County, KY compare with the U.S.?
Median household income in Daviess County is $68,214, 16% below the U.S. median of $80,734. The population rose 1.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $199,900, against $332,700 for the U.S. Against the U.S., map listings per household run highest for electricians (72% above the U.S. rate) and lowest for nail salons (52% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 52 of the 56 business types have a score in Daviess County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Daviess County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Daviess County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Daviess County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.