Groundwork

County profile · Kentucky

McLean County, KY market data

Population, household spending and competition for 56 business types in McLean County, each scored against other counties.

Population, 2025
9,064
−0.8% since 2020
Households
3,641
Median household income
$65,596
Median home value
$148,500
Jobs located here
1,770
Market scores
Not scored
Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.

A site report maps the competitors on map listings around any address in McLean County by name and distance, and the households and spending within reach. Or open the report at the center of McLean County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

An estimated 9,064 people live in McLean County, in 3,641 households. Population estimates put the population change in McLean County from 2020 to 2025 at −0.8%, against +3.1% for the U.S. The median household income in McLean County is $65,596 a year, 19% below the U.S. median of $80,734.

Set against the U.S., households in McLean County spend the most on vehicle insurance (an index of 143, where 100 is the U.S. average) and the least on memberships, classes and admissions (64).

Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.

McLean County is part of the Owensboro metro area. For its number of households, McLean County has the most map listings, relative to the U.S., for gas stations (2.8 times the U.S. rate) and the fewest for medical and dental practices (58% below the U.S. rate).

All 56 business types in McLean County

Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.

Every business type in McLean County, KY, listings, listings per 10,000 households, spending per listing and official establishments
Business typeListingsPer 10k householdsSpending per listingSpending per listing vs. U.S. (100)Official establishments
Restaurants and cafes2671.4$496K13414
Sit-down restaurants1746.7$758K1146
Auto repair and car care1438.5$260K977
Doctors, dentists and clinics1335.7$293K192Under 3
Gas stations1130.2$1.1M467
Grocery and convenience stores1130.2$1.9M573
Auto repair shops822.0$455K1026
Pizza719.2$1.8M368
Insurance agencies513.7$2M1633
Salons, barbers and spas513.7$612K288Under 3
Convenience stores411.0$5.3M67Under 3
Hair salons411.0$765K178Under 3
Pet businesses411.0$760K87Under 3
Coffee shops and cafes38.2$4.3M116Under 3
Collision repair and body shops38.2$1.2M393
Dentists and orthodontists38.2$1.3M129Under 3
Funeral homes38.2$187K28Under 3
Grocery stores38.2$7M76Under 3
Primary care and pediatrics38.2$1.3M71Under 3
Bakeries and dessert shops25.5$6.4MToo fewUnder 3
Fast food and sandwich shops25.5$6.4MToo few8
Gyms25.5$1.2MToo fewUnder 3
Gyms, studios and classes25.5$1.2MToo fewUnder 3
Real estate25.5Index onlyToo fewUnder 3
Real estate agents and brokers25.5Index onlyToo fewUnder 3
Tire shops25.5$1.8MToo fewUnder 3
Barbershops12.7$3.1MToo fewUnder 3
Car washes and detailing12.7$3.6MToo fewUnder 3
Child care and preschools12.7$1.5MToo fewUnder 3
Chiropractors12.7$3.8MToo fewUnder 3
Electricians12.7$9.7MToo few5
Home repair trades12.7$9.7MToo few5
Landscaping and lawn care12.7$5MToo fewUnder 3
Lawn, cleaning and pest control12.7$5MToo fewUnder 3
Optometrists and eye care12.7$3.8MToo fewUnder 3
Pet grooming and boarding12.7$3MToo fewUnder 3
Clothing and shoe stores00.0None listedNone listedUnder 3
Clothing, shoes and laundry00.0None listedNone listedUnder 3
Dry cleaners00.0None listedNone listedUnder 3
Home inspectors00.0None listedNone listedUnder 3
House cleaning00.0None listedNone listedUnder 3
HVAC and plumbing00.0None listedNone listedUnder 3
Laundromats00.0None listedNone listedUnder 3
Martial arts and dance studios00.0None listedNone listedUnder 3
Mortgage brokers and lenders00.0None listedNone listedUnder 3
Nail salons00.0None listedNone listedUnder 3
Oil change and quick lube00.0None listedNone listedUnder 3
Pest control00.0None listedNone listedUnder 3
Pet stores00.0None listedNone listedUnder 3
Physical therapy00.0None listedNone listedUnder 3
Property management00.0None listedNone listedUnder 3
Roofing and gutters00.0None listedNone listedUnder 3
Spas and skin care00.0None listedNone listedUnder 3
Urgent care and walk-in clinics00.0None listedNone listedUnder 3
Veterinarians00.0None listedNone listedUnder 3
Yoga, Pilates and fitness studios00.0None listedNone listedUnder 3

Household spending in McLean County

What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).

Annual household spending in McLean County, KY by line, per household, and against the U.S.
Spending lineA year, all householdsPer householdIndex vs. U.S. (100)
Vehicle maintenance and repairs$3.6M$1,001104
Gasoline and other fuels$12M$3,295127
Food away from home$12.9M$3,54087
Groceries$21.1M$5,79892
Personal care products and services$3.1M$84184
Child care and other personal services$1.5M$39969
Memberships, classes and admissions$2.3M$63264
Medical and dental services$3.8M$1,04781
Pets$3M$83592
Clothing, shoes and related services$6.4M$1,76586
Vehicle insurance$10.2M$2,807143
Home repairs, maintenance and insurance$9.7M$2,67689
Lawn care, cleaning and other household services$5M$1,38398
Rent and homeowner costs$52.2M$14,33086

Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.

Population and households in McLean County

Population, 2025 estimate
9,064−0.8% since 2020
Households
3,641
Median age
42.9
Homes lived in by their owners
83%
Vehicles per household
2.1
Land area
253 sq. mi.
People per square mile
36
Median household income
$65,596
Average household income
$84,632
Median home value
$148,500
Jobs located here
1,770
Daytime population
7,512Residents who don’t work, plus everyone whose job is here

Looking at a specific site in McLean County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.

Or open the report at the center of McLean County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

McLean County is part of the Owensboro, KY metro area.

Questions

How fast is McLean County, KY growing?

Population estimates put McLean County at 9,064 people in 2025, down 0.8% since 2020, against +3.1% for the U.S. It has 3,641 households.

How much do households in McLean County, KY spend?

Households in McLean County spend about $52.2M a year on rent and homeowner costs, $21.1M on groceries and $12.9M on food away from home. Relative to the U.S., household spending in McLean County runs highest on vehicle insurance (an index of 143, where 100 is the U.S. average) and lowest on memberships, classes and admissions (64).

Which business types have the highest market scores in McLean County, KY?

The score leaves out counties under 10,000 people, where a handful of businesses would swing it.

How does McLean County, KY compare with the U.S.?

Median household income in McLean County is $65,596, 19% below the U.S. median of $80,734. The population fell 0.8% from 2020 to 2025, against +3.1% for the U.S. The median home value is $148,500, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gas stations (2.8 times the U.S. rate) and lowest for medical and dental practices (58% below the U.S. rate).

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Markets with fewer than 5 map listings of the type, and counties under 10,000 people, aren’t scored, since a few businesses can swing their figures.

How can I see the market around a specific site?

Run a Groundwork site report on an address in McLean County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

All markets in Kentucky · Every U.S. market · How we measure

Screening a site or an acquisition in McLean County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of McLean County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.