County profile · Kansas
Shawnee County, KS market data
Population, household spending and competition for 56 business types in Shawnee County, each scored against other counties.
- Population, 2025
- 178,607
- 0.0% since 2020
- Households
- 75,458
- Median household income
- $67,104
- +18.2% vs. 2015–2019, before inflation
- Median home value
- $180,900
- Jobs located here
- 103,349
- Highest market score
- 74
- Grocery and convenience stores, #307 of 2,402 scored counties
A site report maps the competitors on map listings around any address in Shawnee County by name and distance, and the households and spending within reach. Or open the report at the center of Shawnee County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 178,607 people live in Shawnee County, in 75,458 households. Between 2020 and 2025, the population of Shawnee County held about level, against +3.1% for the U.S. The median household income in Shawnee County is $67,104 a year, 17% below the U.S. median of $80,734. That rose 18.2% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Shawnee County spend the most on vehicle maintenance and repairs (an index of 106, where 100 is the U.S. average) and the least on child care and other personal services (64).
The highest Groundwork market scores in Shawnee County are for grocery and convenience stores (74), collision repair and body shops (72) and physical therapy clinics (70). Shawnee County ranks #307 of 2,402 scored counties for grocery and convenience stores.
Shawnee County is part of the Topeka metro area. For its number of households, Shawnee County has the most map listings, relative to the U.S., for pest control companies (2.1 times the U.S. rate) and the fewest for mortgage brokers and lenders (70% below the U.S. rate).
All 56 business types in Shawnee County
Highest Groundwork market score first. Each score compares Shawnee County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Grocery and convenience stores | 74 | #307 of 2,402 | 79 | 10.5 | $5.6M | 165 | 28 |
| Collision repair and body shops | 72 | #171 of 1,327 | 17 | 2.3 | $4.5M | 147 | 9 |
| Physical therapy | 70 | #225 of 1,422 | 32 | 4.2 | $3.2M | 133 | 16 |
| Convenience stores | 69 | #447 of 2,261 | 27 | 3.6 | $16.4M | 208 | Under 3 |
| Grocery stores | 67 | #473 of 2,070 | 26 | 3.4 | $17M | 183 | 27 |
| Chiropractors | 66 | #299 of 1,490 | 29 | 3.8 | $3.5M | 147 | 20 |
| Spas and skin care | 66 | #323 of 1,769 | 42 | 5.6 | $1.7M | 193 | 12 |
| Nail salons | 65 | #260 of 1,328 | 23 | 3.0 | $3.1M | 185 | 11 |
| Yoga, Pilates and fitness studios | 62 | #177 of 777 | 7 | 0.9 | $8.7M | 215 | 20 |
| Primary care and pediatrics | 61 | #492 of 1,656 | 54 | 7.2 | $1.9M | 106 | 55 |
| Pet grooming and boarding | 60 | #478 of 1,461 | 24 | 3.2 | $2.5M | 98 | 11 |
| Oil change and quick lube | 59 | #165 of 479 | 6 | 0.8 | $12.8M | 93 | 3 |
| Laundromats | 59 | #277 of 785 | 10 | 1.3 | $14.2M | 113 | 3 |
| Pet stores | 59 | #330 of 974 | 11 | 1.5 | $5.5M | 121 | 5 |
| Hair salons | 58 | #772 of 2,339 | 141 | 18.7 | $504K | 117 | 32 |
| Sit-down restaurants | 58 | #823 of 2,405 | 354 | 46.9 | $785K | 118 | 103 |
| Auto repair shops | 57 | #856 of 2,378 | 156 | 20.7 | $492K | 111 | 65 |
| Auto repair and car care | 56 | #925 of 2,401 | 255 | 33.8 | $301K | 112 | 106 |
| Restaurants and cafes | 55 | #954 of 2,405 | 648 | 85.9 | $429K | 116 | 289 |
| Car washes and detailing | 54 | #623 of 1,451 | 27 | 3.6 | $2.8M | 113 | 14 |
| House cleaning | 53 | #344 of 847 | 11 | 1.5 | $8.1M | 126 | 34 |
| Mortgage brokers and lenders | 53 | #368 of 887 | 10 | 1.3 | Index only | 261 | Under 3 |
| Salons, barbers and spas | 53 | #979 of 2,385 | 254 | 33.7 | $280K | 132 | 60 |
| Gas stations | 53 | #1,025 of 2,358 | 87 | 11.5 | $2.3M | 95 | 59 |
| HVAC and plumbing | 52 | #781 of 1,707 | 43 | 5.7 | $4.5M | 95 | 49 |
| Bakeries and dessert shops | 52 | #848 of 1,889 | 55 | 7.3 | $5M | 122 | 45 |
| Gyms | 51 | #877 of 1,792 | 52 | 6.9 | $1.2M | 90 | 20 |
| Martial arts and dance studios | 50 | #672 of 1,334 | 34 | 4.5 | $1.8M | 89 | 13 |
| Funeral homes | 50 | #691 of 1,472 | 15 | 2.0 | $719K | 106 | 16 |
| Pizza | 50 | #1,014 of 2,090 | 61 | 8.1 | $4.6M | 90 | 138 |
| Gyms, studios and classes | 50 | #1,048 of 2,088 | 93 | 12.3 | $658K | 99 | 33 |
| Dentists and orthodontists | 49 | #980 of 1,886 | 94 | 12.5 | $1.1M | 110 | 53 |
| Coffee shops and cafes | 49 | #1,031 of 2,063 | 63 | 8.3 | $4.4M | 119 | 45 |
| Landscaping and lawn care | 48 | #759 of 1,493 | 39 | 5.2 | $2.3M | 78 | 39 |
| Clothing and shoe stores | 48 | #1,127 of 2,087 | 105 | 13.9 | $1.3M | 106 | 42 |
| Dry cleaners | 47 | #288 of 507 | 9 | 1.2 | $15.7M | 100 | 6 |
| Electricians | 47 | #659 of 1,160 | 21 | 2.8 | $9.3M | 77 | 31 |
| Pet businesses | 46 | #1,275 of 2,200 | 85 | 11.3 | $706K | 80 | 40 |
| Home repair trades | 45 | #1,282 of 2,057 | 95 | 12.6 | $2.1M | 85 | 96 |
| Clothing, shoes and laundry | 45 | #1,309 of 2,210 | 148 | 19.6 | $957K | 109 | 51 |
| Fast food and sandwich shops | 45 | #1,348 of 2,222 | 109 | 14.4 | $2.5M | 84 | 138 |
| Doctors, dentists and clinics | 43 | #1,549 of 2,394 | 708 | 93.8 | $144K | 94 | 176 |
| Optometrists and eye care | 41 | #889 of 1,302 | 35 | 4.6 | $2.9M | 93 | 21 |
| Barbershops | 41 | #911 of 1,356 | 41 | 5.4 | $1.7M | 92 | Under 3 |
| Child care and preschools | 40 | #1,106 of 1,611 | 41 | 5.4 | $686K | 69 | 36 |
| Lawn, cleaning and pest control | 36 | #1,385 of 1,771 | 72 | 9.5 | $1.2M | 73 | 84 |
| Roofing and gutters | 35 | #907 of 1,177 | 31 | 4.1 | $6.3M | 74 | 16 |
| Tire shops | 35 | #1,138 of 1,530 | 39 | 5.2 | $2M | 79 | 23 |
| Veterinarians | 33 | #1,142 of 1,485 | 36 | 4.8 | $1.7M | 61 | 24 |
| Real estate agents and brokers | 31 | #1,996 of 2,176 | 179 | 23.7 | Index only | 104 | 70 |
| Real estate | 30 | #2,063 of 2,229 | 223 | 29.6 | Index only | 105 | 120 |
| Property management | 25 | #842 of 910 | 30 | 4.0 | Index only | 61 | 36 |
| Pest control | 19 | #670 of 699 | 22 | 2.9 | $4M | 39 | 11 |
| Insurance agencies | 13 | #2,216 of 2,272 | 167 | 22.1 | $712K | 57 | 112 |
| Home inspectors | Not scored | Not scored | 4 | 0.5 | Index only | 97 | 5 |
| Urgent care and walk-in clinics | Not scored | Not scored | 3 | 0.4 | $34M | 138 | 11 |
Household spending in Shawnee County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $76.8M | $1,018 | 106 |
| Gasoline and other fuels | $196.1M | $2,599 | 100 |
| Food away from home | $277.7M | $3,681 | 90 |
| Groceries | $441.6M | $5,852 | 93 |
| Personal care products and services | $71.1M | $943 | 94 |
| Child care and other personal services | $28.1M | $373 | 64 |
| Memberships, classes and admissions | $61.2M | $811 | 82 |
| Medical and dental services | $101.9M | $1,351 | 105 |
| Pets | $60M | $795 | 87 |
| Clothing, shoes and related services | $141.6M | $1,877 | 91 |
| Vehicle insurance | $118.9M | $1,576 | 81 |
| Home repairs, maintenance and insurance | $195.3M | $2,588 | 86 |
| Lawn care, cleaning and other household services | $88.7M | $1,176 | 83 |
| Rent and homeowner costs | $1B | $13,495 | 81 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Shawnee County
- Population, 2025 estimate
- 178,6070.0% since 2020
- Households
- 75,458
- Median age
- 40.6
- Homes lived in by their owners
- 67%
- Vehicles per household
- 1.8
- Land area
- 544 sq. mi.
- People per square mile
- 327
- Median household income
- $67,104+18.2% vs. 2015–2019, before inflation
- Average household income
- $88,163
- Median home value
- $180,900
- Jobs located here
- 103,349
- Daytime population
- 200,016Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Shawnee County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Shawnee County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Kansas 8
- Jefferson County, KS18,349 people
- Osage County, KS15,744 people
- Douglas County, KS120,302 people
- Wabaunsee County, KS7,009 people
- Jackson County, KS13,341 people
- Pottawatomie County, KS26,204 people
- Franklin County, KS26,106 people
- Leavenworth County, KS83,123 people
Questions
How fast is Shawnee County, KS growing?
Population estimates put Shawnee County at 178,607 people in 2025, unchanged since 2020, against +3.1% for the U.S. It has 75,458 households. Against the 2015–2019 survey, median household income rose 18.2%, before inflation.
How much do households in Shawnee County, KS spend?
Households in Shawnee County spend about $1B a year on rent and homeowner costs, $441.6M on groceries and $277.7M on food away from home. Relative to the U.S., household spending in Shawnee County runs highest on vehicle maintenance and repairs (an index of 106, where 100 is the U.S. average) and lowest on child care and other personal services (64).
Which business types have the highest market scores in Shawnee County, KS?
Of the business types scored in Shawnee County, grocery and convenience stores (74), collision repair and body shops (72) and physical therapy clinics (70) have the highest Groundwork market scores. For grocery and convenience stores, that ranks #307 of 2,402 scored counties.
How does Shawnee County, KS compare with the U.S.?
Median household income in Shawnee County is $67,104, 17% below the U.S. median of $80,734. The population held level from 2020 to 2025, against +3.1% for the U.S. The median home value is $180,900, against $332,700 for the U.S. Against the U.S., map listings per household run highest for pest control companies (2.1 times the U.S. rate) and lowest for mortgage brokers and lenders (70% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 54 of the 56 business types have a score in Shawnee County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Shawnee County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Kansas · Every U.S. market · How we measure
Screening a site or an acquisition in Shawnee County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Shawnee County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.