Groundwork

Clothing and laundry · Small-town market · Indiana

Clothing and shoe stores in the Washington, IN area

How the Washington, IN area compares with other small-town markets and the U.S. for clothing and shoe stores: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 72 out of 100: Upper middle

Ranked #90 of 536 scored small-town markets
#7 of 25 scored small-town markets based in Indiana

Listings
15
8 chain locations (53%)
Official establishments
3
Businesses with payroll, 2023
Household spending a year
$21.8M
On clothing, shoes and related services · $1,847 a household
Spending per listing
$1.5M
15% above the U.S.
Listings per 10k households
12.7
22% below the U.S.
Population, 2025
34,209
+2.5% since 2020

See the clothing and shoe stores around any address in the Washington area

The site report maps the clothing and shoe stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Washington area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 15 clothing and shoe stores in the Washington area. Of those, 8 are chain locations, or 53%, against 44% across the U.S. That comes to 12.7 for every 10,000 households, 22% below the U.S. rate of 16.2.

At $1,847 per household (10% below the U.S. average), households in the Washington area spend about $21.8M a year on clothing, shoes and related services. That is about $1.5M of household spending for each store on map listings, 15% above the U.S. figure of $1.3M. That spending covers all clothing, shoes and related services, which clothing and shoe stores share with other businesses in the trade.

Official counts show 3 businesses with payroll classed as clothing and shoe stores in the Washington area in 2023. That is one for every 3,938 households, against one for every 1,273 across the U.S. Official counts list 21 one-person businesses without payroll.

Population estimates show the Washington area grew 2.5% from 2020 to 2025, slower than the U.S. (+3.1%). The Washington area scores 72 (upper middle) on the Groundwork market score for clothing and shoe stores, ranking #90 of 536 scored small-town markets and #7 of 25 scored small-town markets based in Indiana. That puts it in the top quarter of small-town markets.

How the Washington area compares

The same measures for Indiana and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing and shoe stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Clothing and shoe stores in Washington, IN area compared with Indiana and the U.S.
MeasureWashington areaIndianaU.S.
Listings per 10k households12.713.016.2
Spending per listing$1.5M$1.5M$1.3M
Households per official establishment3,9381,6491,273
Official establishment growth, 2019–2023n/a−14.3%−12.2%
Population growth, 2020–2025+2.5%+2.7%+3.1%
Spending per household on clothing, shoes and related services$1,847$1,935$2,055
Median household income$68,503$71,957$80,734
Groundwork market score7263

Official counts and lending

Businesses

Official establishments, 2019 to 2023
3
Employees, 2023
24
Annual payroll, 2023
$427K
One-person businesses, 2023
21Businesses with no payroll
Map listings, September 2026
158 chain locations
Listings at the U.S. rate for this spending
17The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as clothing and shoe stores in the Washington area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Washington area

Population, 2025 estimate
34,209+2.5% since 2020
Households
11,814
Median age
35.8
Homes lived in by their owners
72%
Vehicles per household
2.0
Land area
430 sq. mi.
People per square mile
78
Median household income
$68,503+27.7% vs. 2015–2019, before inflation
Average household income
$86,976
Median home value
$197,200
Jobs located here
12,604
Daytime population
31,688Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Washington area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing and shoe stores on map listings by name and distance.

Or open the report at the center of the Washington area. Signed out, you see a blurred preview; on an account, each report is one action.

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Clothing and shoe stores across Indiana

Every Indiana market ranked →

The highest-scoring small-town markets in Indiana for clothing and shoe stores, numbered among those based in Indiana, with the Washington area marked.

Top small-town markets in Indiana

Small-town markets in Indiana ranked for clothing and shoe stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Crawfordsville, IN80117.1$2.6M+2.7%#26 of 536
2Greencastle, IN801510.6$1.8M+3.2%#29 of 536
3Kendallville, IN76126.6$2.8M+1.0%#48 of 536
4Auburn, IN752011.7$1.6M+2.9%#63 of 536
5Greensburg, IN7287.5$2.6M+0.4%#78 of 536
6Monticello, IN721110.7$1.7M+2.0%#88 of 536
7Washington, IN721512.7$1.5M+2.5%#90 of 536
8Huntington, IN701610.4$1.7M+1.6%#99 of 536
9Warsaw, IN703711.6$1.7M+0.9%#100 of 536
10Connersville, IN6677.4$2.3M+0.7%#126 of 536

Other business types in the Washington area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many clothing and shoe stores are in the Washington, IN area?

The Washington area has 15 clothing and shoe stores on map listings as of September 2026. 8 of them (53%) are chain locations. The listings count clothing, shoe and accessory stores and boutiques. Official counts show 3 businesses with payroll classed as clothing and shoe stores in 2023. Official counts also show 21 one-person businesses without payroll.

How much do households in the Washington, IN area spend on clothing, shoes and related services?

About $21.8M a year, or $1,847 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). Spread across the 15 clothing and shoe stores on map listings, it comes to $1.5M per store. The spending figure covers all clothing, shoes and related services, not only clothing and shoe stores. It is estimated from the incomes of the 11,814 households in the Washington area and national spending patterns by income.

How does the Washington, IN area compare with the U.S. for clothing and shoe stores?

The Washington area has 12.7 clothing and shoe stores per 10,000 households, 22% below the U.S. rate of 16.2. Spending per store is $1.5M, 15% above the U.S. figure of $1.3M. At the national ratio of clothing and shoe stores to household spending, the Washington area would have about 17, against 15 on map listings. There is one business with payroll in the industry for every 3,938 households, against one for every 1,273 across the U.S.

How fast is the Washington, IN area growing?

Population estimates put the Washington area at 34,209 people in 2025, up 2.5% since 2020, slower than the U.S. (+3.1%). It has 11,814 households. The median household income in the Washington area is $68,503 a year, 15% below the U.S. median of $80,734. That rose 27.7% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Washington area scores 72 for clothing and shoe stores (upper middle), #90 of 536 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Washington area. It maps the clothing and shoe stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for clothing and shoe stores · All 56 business types in the Washington area

Screening a site or an acquisition in the Washington area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Washington area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.