Groundwork

Groceries and convenience · Small-town market · Indiana

Grocery stores in the Jasper, IN area

How the Jasper, IN area compares with other small-town markets and the U.S. for grocery stores: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 41 out of 100: Lower middle

Ranked #346 of 506 scored small-town markets
#23 of 23 scored small-town markets based in Indiana

Listings
16
6 chain locations (38%)
Official establishments
11
Businesses with payroll, 2023
Household spending a year
$106.6M
On groceries · $6,066 a household
Spending per listing
$6.7M
28% below the U.S.
Listings per 10k households
9.1
34% above the U.S.
Population, 2025
44,016
+0.9% since 2020

See the grocery stores around any address in the Jasper area

The site report maps the grocery stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Jasper area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Households in the Jasper area spend about $106.6M a year on groceries, or $6,066 per household, 4% below the U.S. average. That works out to $6.7M per store, 28% below the U.S. figure of $9.3M. The spending figure covers all groceries, not only grocery stores.

There are 16 grocery stores on map listings in the Jasper area as of September 2026. Of those, 6 are chain locations, or 38%, against 37% across the U.S. Per 10,000 households, that is 9.1, 34% above the U.S. rate of 6.8.

The official count of businesses with payroll classed as supermarkets and grocery stores in the Jasper area was 11 in 2023. That is one for every 1,598 households, against one for every 2,053 across the U.S.

Population estimates show the Jasper area grew 0.9% from 2020 to 2025, slower than the U.S. (+3.1%). The Jasper area scores 41 (lower middle) on the Groundwork market score for grocery stores, ranking #346 of 506 scored small-town markets and #23 of 23 scored small-town markets based in Indiana.

How the Jasper area compares

The same measures for Indiana and the whole U.S. Spending per listing divides a year of household spending on all groceries by the grocery stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Grocery stores in Jasper, IN area compared with Indiana and the U.S.
MeasureJasper areaIndianaU.S.
Listings per 10k households9.15.26.8
Spending per listing$6.7M$11.5M$9.3M
Households per official establishment1,5982,8472,053
Official establishment growth, 2019–2023n/a−0.4%0.0%
Population growth, 2020–2025+0.9%+2.7%+3.1%
Spending per household on groceries$6,066$5,959$6,319
Median household income$75,979$71,957$80,734
Groundwork market score4169

Official counts and lending

Businesses

Official establishments, 2019 to 2023
11
Employees, 2023
297
Annual payroll, 2023
$7.1M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
166 chain locations
Listings at the U.S. rate for this spending
12The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as supermarkets and grocery stores in the Jasper area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Jasper area

Population, 2025 estimate
44,016+0.9% since 2020
Households
17,574
Median age
41.2
Homes lived in by their owners
75%
Vehicles per household
2.1
Land area
427 sq. mi.
People per square mile
102
Median household income
$75,979
Average household income
$93,905
Median home value
$230,100
Jobs located here
28,351
Daytime population
47,957Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Jasper area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the grocery stores on map listings by name and distance.

Or open the report at the center of the Jasper area. Signed out, you see a blurred preview; on an account, each report is one action.

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Grocery stores across Indiana

Every Indiana market ranked →

The highest-scoring small-town markets in Indiana for grocery stores, numbered among those based in Indiana, with the Jasper area marked.

Top small-town markets in Indiana

Small-town markets in Indiana ranked for grocery stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Greencastle, IN8753.5$16.8M+3.2%#10 of 506
2Auburn, IN8474.1$14.4M+2.9%#17 of 506
3Huntington, IN8174.5$12.7M+1.6%#23 of 506
4Decatur, IN7564.8$11.9M+2.2%#44 of 506
5Warsaw, IN73185.6$10.6M+0.9%#55 of 506
6New Castle, IN7273.8$15M+0.5%#57 of 506
7Wabash, IN7153.9$14.6M−0.7%#63 of 506
8Angola, IN67107.1$8.4M+1.0%#95 of 506
9Kendallville, IN6695.0$11.9M+1.0%#100 of 506
10Crawfordsville, IN66117.1$8.3M+2.7%#108 of 506
23Jasper, IN41169.1$6.7M+0.9%#346 of 506

Other business types in the Jasper area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many grocery stores are in the Jasper, IN area?

As of September 2026, map listings count 16 grocery stores in the Jasper area. 6 of them (38%) are chain locations. The listings count grocery stores and supermarkets. Official counts show 11 businesses with payroll classed as supermarkets and grocery stores in 2023.

How much do households in the Jasper, IN area spend on groceries?

About $106.6M a year, or $6,066 per household. That is 4% below the U.S. average (an index of 96, where 100 is the U.S. average). Spread across the 16 grocery stores on map listings, it comes to $6.7M per store. That spending covers all groceries, which grocery stores share with other businesses in the trade. It is estimated from the incomes of the 17,574 households in the Jasper area and national spending patterns by income.

How does the Jasper, IN area compare with the U.S. for grocery stores?

The Jasper area has 9.1 grocery stores per 10,000 households, 34% above the U.S. rate of 6.8. Spending per store is $6.7M, 28% below the U.S. figure of $9.3M. At the U.S. ratio of grocery stores to household spending, the Jasper area would have about 12, against 16 on map listings. There is one business with payroll in the industry for every 1,598 households, against one for every 2,053 across the U.S.

How fast is the Jasper, IN area growing?

Population estimates put the Jasper area at 44,016 people in 2025, up 0.9% since 2020, slower than the U.S. (+3.1%). It has 17,574 households. The median household income in the Jasper area is $75,979 a year, 6% below the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Jasper area scores 41 for grocery stores (lower middle), #346 of 506 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Jasper area. It maps the grocery stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for grocery stores · All 56 business types in the Jasper area

Screening a site or an acquisition in the Jasper area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Jasper area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.