Clothing and laundry · Metro area · Indiana
Clothing, shoe and laundry businesses in the Elkhart-Goshen, IN metro area
Competitor counts, household spending and official business counts for clothing, shoe and laundry businesses in the Elkhart-Goshen, IN metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 64 out of 100: Upper middle
Ranked #100 of 387 scored metro areas
#3 of 12 scored metro areas based in Indiana
- Listings
- 124
- 32 chain locations (26%)
- Official establishments
- 45
- +2.3% since 2019
- Household spending a year
- $135.3M
- On clothing, shoes and related services · $1,871 a household
- Spending per listing
- $1.1M
- 24% above the U.S.
- Listings per 10k households
- 17.1
- 27% below the U.S.
- Population, 2025
- 208,774
- +0.9% since 2020
See the clothing, shoe and laundry businesses around any address in the Elkhart-Goshen metro area
The site report maps the clothing, shoe and laundry businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Elkhart-Goshen metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in the Elkhart-Goshen metro area spend about $135.3M a year on clothing, shoes and related services, or $1,871 per household, 9% below the U.S. average. That works out to $1.1M per business, 24% above the U.S. figure of $880K.
There are 124 clothing, shoe and laundry businesses on map listings in the Elkhart-Goshen metro area as of September 2026. Chain locations make up 26% of them, against 37% across the U.S. Per 10,000 households, that is 17.1, 27% below the U.S. rate of 23.3.
In 2023, official counts showed 45 businesses with payroll in the Elkhart-Goshen metro area classed as clothing and shoe stores, laundromats and dry cleaners, up 2.3% from 2019. That is one for every 1,607 households, against one for every 1,008 across the U.S. Another 103 one-person businesses have no payroll, by official counts.
Population estimates show the Elkhart-Goshen metro area grew 0.9% from 2020 to 2025, slower than the U.S. (+3.1%). The Groundwork market score for clothing, shoe and laundry businesses in the Elkhart-Goshen metro area is 64 (upper middle), #100 of 387 scored metro areas and #3 of 12 scored metro areas based in Indiana.
How the Elkhart-Goshen metro area compares
The same measures for Indiana and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing, shoe and laundry businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Elkhart-Goshen metro area | Indiana | U.S. |
|---|---|---|---|
| Listings per 10k households | 17.1 | 18.0 | 23.3 |
| Spending per listing | $1.1M | $1.1M | $880K |
| Households per official establishment | 1,607 | 1,347 | 1,008 |
| Official establishment growth, 2019–2023 | +2.3% | −13.8% | −12.0% |
| Population growth, 2020–2025 | +0.9% | +2.7% | +3.1% |
| Spending per household on clothing, shoes and related services | $1,871 | $1,935 | $2,055 |
| Median household income | $68,561 | $71,957 | $80,734 |
| Groundwork market score | 64 | 67 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 45+2.3% over the period
- Employees, 2023
- 442
- Annual payroll, 2023
- $8.5M
- One-person businesses, 2023
- 103Businesses with no payroll
- Map listings, September 2026
- 12432 chain locations
- Listings at the U.S. rate for this spending
- 154The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as clothing and shoe stores, laundromats and dry cleaners in the Elkhart-Goshen metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Elkhart-Goshen metro area
- Population, 2025 estimate
- 208,774+0.9% since 2020
- Households
- 72,309
- Median age
- 36.7
- Homes lived in by their owners
- 72%
- Vehicles per household
- 1.8
- Land area
- 463 sq. mi.
- People per square mile
- 447
- Median household income
- $68,561+20.2% vs. 2015–2019, before inflation
- Average household income
- $89,471
- Median home value
- $210,400
- Jobs located here
- 133,676
- Daytime population
- 244,683Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Elkhart-Goshen metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing, shoe and laundry businesses on map listings by name and distance.
Or open the report at the center of the Elkhart-Goshen metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardClothing, shoes and laundry across Indiana
Every Indiana market ranked →The highest-scoring metro areas in Indiana for clothing, shoe and laundry businesses, numbered among those based in Indiana (a market based in another state is listed without a number), with the Elkhart-Goshen metro area marked.
Top metro areas in Indiana
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Indianapolis-Carmel-Greenwood, IN | 72 | 1,630 | 19.3 | $1.1M | +5.4% | #48 of 387 |
| Cincinnati, OH-KY-IN | 67 | 1,784 | 19.7 | $1.1M | +2.7% | #78 of 387 |
| 2Bloomington, IN | 64 | 113 | 16.7 | $1.1M | +2.0% | #99 of 387 |
| 3Elkhart-Goshen, IN | 64 | 124 | 17.1 | $1.1M | +0.9% | #100 of 387 |
| 4Lafayette-West Lafayette, IN | 62 | 151 | 16.6 | $1.1M | +2.1% | #114 of 387 |
| 5Fort Wayne, IN | 59 | 362 | 19.9 | $960K | +3.9% | #133 of 387 |
| Louisville/Jefferson County, KY-IN | 52 | 1,160 | 20.8 | $915K | +2.9% | #192 of 387 |
| 6Evansville, IN | 49 | 229 | 20.1 | $944K | +1.6% | #208 of 387 |
| Chicago-Naperville-Elgin, IL-IN | 46 | 9,001 | 24.7 | $907K | 0.0% | #232 of 387 |
| 7South Bend-Mishawaka, IN-MI | 45 | 258 | 20.1 | $944K | +0.1% | #239 of 387 |
Other business types in the Elkhart-Goshen metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
- Clothing, shoes and laundry64
- Clothing and shoe stores68
- Laundromats26
- Dry cleaners63
Home services
Real estate
Funeral services
Questions
How many clothing, shoe and laundry businesses are in the Elkhart-Goshen, IN metro area?
As of September 2026, map listings count 124 clothing, shoe and laundry businesses in the Elkhart-Goshen metro area. 32 of them (26%) are chain locations. The listings count clothing, shoe and jewelry stores, laundromats and dry cleaners. Official counts show 45 businesses with payroll classed as clothing and shoe stores, laundromats and dry cleaners in 2023, up 2.3% from 2019. Official counts list 103 one-person businesses without payroll.
How much do households in the Elkhart-Goshen, IN metro area spend on clothing, shoes and related services?
About $135.3M a year, or $1,871 per household. That is 9% below the U.S. average (an index of 91, where 100 is the U.S. average). Spread across the 124 clothing, shoe and laundry businesses on map listings, it comes to $1.1M per business. It is estimated from the incomes of the 72,309 households in the Elkhart-Goshen metro area and national spending patterns by income.
How does the Elkhart-Goshen, IN metro area compare with the U.S. for clothing, shoe and laundry businesses?
The Elkhart-Goshen metro area has 17.1 clothing, shoe and laundry businesses per 10,000 households, 27% below the U.S. rate of 23.3. Spending per business is $1.1M, 24% above the U.S. figure of $880K. At the U.S. ratio of clothing, shoe and laundry businesses to household spending, the Elkhart-Goshen metro area would have about 154, against 124 on map listings. There is one business with payroll in the industry for every 1,607 households, against one for every 1,008 across the U.S. The official count rose 2.3% from 2019 to 2023, against −12.0% for the U.S.
How fast is the Elkhart-Goshen, IN metro area growing?
Population estimates put the Elkhart-Goshen metro area at 208,774 people in 2025, up 0.9% since 2020, slower than the U.S. (+3.1%). It has 72,309 households. The median household income in the Elkhart-Goshen metro area is $68,561 a year, 15% below the U.S. median of $80,734. That rose 20.2% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Elkhart-Goshen metro area scores 64 for clothing, shoe and laundry businesses (upper middle), #100 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Elkhart-Goshen metro area. It maps the clothing, shoe and laundry businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for clothing, shoe and laundry businesses · All 56 business types in the Elkhart-Goshen metro area
Screening a site or an acquisition in the Elkhart-Goshen metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Elkhart-Goshen metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.