County profile · Washington
Asotin County, WA market data
Population, household spending and competition for 56 business types in Asotin County, each scored against other counties.
- Population, 2025
- 22,545
- +1.0% since 2020
- Households
- 9,490
- Median household income
- $72,283
- +34.6% vs. 2015–2019, before inflation
- Median home value
- $325,600
- Jobs located here
- 6,655
- Highest market score
- 79
- Real estate agents and brokers, #37 of 2,176 scored counties
A site report maps the competitors on map listings around any address in Asotin County by name and distance, and the households and spending within reach. Or open the report at the center of Asotin County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 22,545 people live in Asotin County, in 9,490 households. Between 2020 and 2025, the population of Asotin County grew 1.0%, slower than the U.S. (+3.1%). The median household income in Asotin County is $72,283 a year, 10% below the U.S. median of $80,734. That rose 34.6% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Asotin County spend the most on vehicle maintenance and repairs (an index of 122, where 100 is the U.S. average) and the least on clothing, shoes and related services (84).
The highest Groundwork market scores in Asotin County are for real estate agents and brokers (79), fast food and sandwich shops (77) and pizza places (76). Asotin County ranks #37 of 2,176 scored counties for real estate agents and brokers.
Asotin County is part of the Lewiston metro area. For its number of households, Asotin County has the most map listings, relative to the U.S., for primary care and pediatric clinics (46% above the U.S. rate) and the fewest for real estate businesses (67% below the U.S. rate).
All 56 business types in Asotin County
Highest Groundwork market score first. Each score compares Asotin County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Real estate agents and brokers | 79 | #37 of 2,176 | 8 | 8.4 | Index only | 378 | Under 3 |
| Fast food and sandwich shops | 77 | #183 of 2,222 | 7 | 7.4 | $5.1M | 167 | 11 |
| Pizza | 76 | #152 of 2,090 | 5 | 5.3 | $7.1M | 140 | 11 |
| Real estate | 75 | #100 of 2,229 | 12 | 12.6 | Index only | 317 | 8 |
| Grocery and convenience stores | 71 | #404 of 2,402 | 11 | 11.6 | $5.1M | 150 | 5 |
| Gyms, studios and classes | 70 | #253 of 2,088 | 12 | 12.6 | $813K | 123 | Under 3 |
| Sit-down restaurants | 70 | #366 of 2,405 | 34 | 35.8 | $1M | 158 | 13 |
| Convenience stores | 69 | #452 of 2,261 | 5 | 5.3 | $11.1M | 141 | Under 3 |
| Restaurants and cafes | 68 | #447 of 2,405 | 69 | 72.7 | $516K | 139 | 33 |
| Auto repair shops | 67 | #459 of 2,378 | 19 | 20.0 | $582K | 131 | 10 |
| Clothing, shoes and laundry | 65 | #512 of 2,210 | 7 | 7.4 | $2.3M | 266 | Under 3 |
| Auto repair and car care | 63 | #619 of 2,401 | 34 | 35.8 | $326K | 121 | 15 |
| Clothing and shoe stores | 62 | #597 of 2,087 | 6 | 6.3 | $2.7M | 215 | Under 3 |
| Martial arts and dance studios | 58 | #445 of 1,334 | 5 | 5.3 | $2M | 97 | Under 3 |
| Bakeries and dessert shops | 56 | #680 of 1,889 | 5 | 5.3 | $7.1M | 172 | 9 |
| Home repair trades | 56 | #748 of 2,057 | 11 | 11.6 | $2.4M | 97 | 13 |
| Spas and skin care | 55 | #698 of 1,769 | 8 | 8.4 | $1.1M | 131 | Under 3 |
| Child care and preschools | 54 | #712 of 1,611 | 6 | 6.3 | $980K | 98 | 7 |
| Landscaping and lawn care | 51 | #687 of 1,493 | 6 | 6.3 | $2M | 68 | 3 |
| Primary care and pediatrics | 47 | #957 of 1,656 | 10 | 10.5 | $1.2M | 66 | 7 |
| Salons, barbers and spas | 47 | #1,351 of 2,385 | 42 | 44.3 | $218K | 103 | 7 |
| Dentists and orthodontists | 43 | #1,182 of 1,886 | 10 | 10.5 | $1.2M | 120 | 9 |
| Lawn, cleaning and pest control | 41 | #1,234 of 1,771 | 11 | 11.6 | $1.1M | 65 | 9 |
| Hair salons | 41 | #1,599 of 2,339 | 24 | 25.3 | $382K | 89 | 6 |
| Doctors, dentists and clinics | 40 | #1,693 of 2,394 | 94 | 99.1 | $126K | 82 | 19 |
| Barbershops | 37 | #981 of 1,356 | 7 | 7.4 | $1.3M | 69 | Under 3 |
| Coffee shops and cafes | 32 | #1,681 of 2,063 | 12 | 12.6 | $3M | 80 | 9 |
| Chiropractors | 31 | #1,253 of 1,490 | 8 | 8.4 | $1.5M | 62 | Under 3 |
| Electricians | 24 | #1,062 of 1,160 | 5 | 5.3 | $5.2M | 43 | 10 |
| Gyms | Not scored | Not scored | 4 | 4.2 | $2.4M | 187 | Under 3 |
| HVAC and plumbing | Not scored | Not scored | 4 | 4.2 | $6.5M | 137 | 3 |
| Insurance agencies | Not scored | Not scored | 4 | 4.2 | $5M | 400 | 6 |
| Pet businesses | Not scored | Not scored | 4 | 4.2 | $2.2M | 250 | 6 |
| House cleaning | Not scored | Not scored | 3 | 3.2 | $4M | 63 | 6 |
| Nail salons | Not scored | Not scored | 3 | 3.2 | $3.1M | 183 | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 3 | 3.2 | $3.9M | 126 | Under 3 |
| Physical therapy | Not scored | Not scored | 3 | 3.2 | $3.9M | 164 | 3 |
| Veterinarians | Not scored | Not scored | 3 | 3.2 | $2.9M | 108 | 6 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 3 | 3.2 | $3.3M | 80 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 2 | 2.1 | $5.5M | Too few | 3 |
| Grocery stores | Not scored | Not scored | 2 | 2.1 | $27.9M | Too few | 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 2 | 2.1 | Index only | Too few | Under 3 |
| Pest control | Not scored | Not scored | 2 | 2.1 | $6M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 2 | 2.1 | $13M | Too few | Under 3 |
| Tire shops | Not scored | Not scored | 2 | 2.1 | $5.5M | Too few | 3 |
| Car washes and detailing | Not scored | Not scored | 1 | 1.1 | $11.1M | Too few | Under 3 |
| Funeral homes | Not scored | Not scored | 1 | 1.1 | $1.8M | Too few | Under 3 |
| Gas stations | Not scored | Not scored | 1 | 1.1 | $28.3M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 1.1 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 1.1 | $11.1M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 1 | 1.1 | $8.8M | Too few | Under 3 |
| Property management | Not scored | Not scored | 1 | 1.1 | Index only | Too few | 6 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Laundromats | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Asotin County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $11.1M | $1,166 | 122 |
| Gasoline and other fuels | $28.3M | $2,981 | 115 |
| Food away from home | $35.6M | $3,754 | 92 |
| Groceries | $55.7M | $5,871 | 93 |
| Personal care products and services | $9.2M | $966 | 96 |
| Child care and other personal services | $5.9M | $620 | 107 |
| Memberships, classes and admissions | $9.8M | $1,028 | 105 |
| Medical and dental services | $11.8M | $1,243 | 97 |
| Pets | $8.8M | $925 | 102 |
| Clothing, shoes and related services | $16.4M | $1,730 | 84 |
| Vehicle insurance | $20.1M | $2,117 | 108 |
| Home repairs, maintenance and insurance | $26M | $2,739 | 91 |
| Lawn care, cleaning and other household services | $12M | $1,264 | 89 |
| Rent and homeowner costs | $165M | $17,387 | 104 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Asotin County
- Population, 2025 estimate
- 22,545+1.0% since 2020
- Households
- 9,490
- Median age
- 46.7
- Homes lived in by their owners
- 73%
- Vehicles per household
- 2.1
- Land area
- 636 sq. mi.
- People per square mile
- 35
- Median household income
- $72,283+34.6% vs. 2015–2019, before inflation
- Average household income
- $95,275
- Median home value
- $325,600
- Jobs located here
- 6,655
- Daytime population
- 19,636Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Asotin County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Asotin County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Washington 8
- Garfield County, WA2,353 people
- Whitman County, WA47,003 people
- Columbia County, WA4,014 people
- Walla Walla County, WA62,161 people
- Spokane County, WA549,056 people
- Franklin County, WA98,902 people
- Adams County, WA20,800 people
- Lincoln County, WA11,489 people
Questions
How fast is Asotin County, WA growing?
Population estimates put Asotin County at 22,545 people in 2025, up 1.0% since 2020, slower than the U.S. (+3.1%). It has 9,490 households. Against the 2015–2019 survey, median household income rose 34.6%, before inflation.
How much do households in Asotin County, WA spend?
Households in Asotin County spend about $165M a year on rent and homeowner costs, $55.7M on groceries and $35.6M on food away from home. Relative to the U.S., household spending in Asotin County runs highest on vehicle maintenance and repairs (an index of 122, where 100 is the U.S. average) and lowest on clothing, shoes and related services (84).
Which business types have the highest market scores in Asotin County, WA?
Of the business types scored in Asotin County, real estate agents and brokers (79), fast food and sandwich shops (77) and pizza places (76) have the highest Groundwork market scores. For real estate agents and brokers, that ranks #37 of 2,176 scored counties.
How does Asotin County, WA compare with the U.S.?
Median household income in Asotin County is $72,283, 10% below the U.S. median of $80,734. The population rose 1.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $325,600, against $332,700 for the U.S. Against the U.S., map listings per household run highest for primary care and pediatric clinics (46% above the U.S. rate) and lowest for real estate businesses (67% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 29 of the 56 business types have a score in Asotin County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Asotin County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Asotin County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Asotin County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.