Home services · Small-town market · Wisconsin
HVAC and plumbing companies in the Stevens Point-Plover, WI area
Competitor counts, household spending and official business counts for HVAC and plumbing companies in the Stevens Point-Plover, WI area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 76 out of 100: High
Ranked #24 of 476 scored small-town markets
#1 of 12 scored small-town markets based in Wisconsin
- Listings
- 14
- 1 chain location (7%)
- Official establishments
- 19
- −5.0% since 2019
- Household spending a year
- $80M
- On home repairs, maintenance and insurance · $2,695 a household
- Spending per listing
- $5.7M
- 20% above the U.S.
- Listings per 10k households
- 4.7
- 25% below the U.S.
- Population, 2025
- 71,943
- +2.2% since 2020
See the HVAC and plumbing companies around any address in the Stevens Point-Plover area
The site report maps the HVAC and plumbing companies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Stevens Point-Plover area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Stevens Point-Plover area scores 76 (high) on the Groundwork market score for HVAC and plumbing companies, ranking #24 of 476 scored small-town markets and #1 of 12 scored small-town markets based in Wisconsin. That puts it in the top 10% of small-town markets for HVAC and plumbing companies.
As of September 2026, map listings count 14 HVAC and plumbing companies in the Stevens Point-Plover area. One of them (7%) is a chain location, against 4% across the U.S. Per 10,000 households, that is 4.7, 25% below the U.S. rate of 6.3.
Household spending on home repairs, maintenance and insurance in the Stevens Point-Plover area comes to about $80M a year: $2,695 per household, 11% below the U.S. average. Spread across 14 HVAC and plumbing companies, that is $5.7M per company, 20% above the U.S. figure of $4.8M. That spending covers all home repairs, maintenance and insurance, which HVAC and plumbing companies share with other businesses in the trade.
In 2023, official counts showed 19 businesses with payroll in the Stevens Point-Plover area classed as plumbing, heating and air-conditioning contractors, down 5.0% from 2019. That is one for every 1,562 households, against one for every 1,162 across the U.S. Population estimates show the Stevens Point-Plover area grew 2.2% from 2020 to 2025, slower than the U.S. (+3.1%).
How the Stevens Point-Plover area compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all home repairs, maintenance and insurance by the HVAC and plumbing companies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Stevens Point-Plover area | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.7 | 6.2 | 6.3 |
| Spending per listing | $5.7M | $4.5M | $4.8M |
| Households per official establishment | 1,562 | 1,275 | 1,162 |
| Official establishment growth, 2019–2023 | −5.0% | +1.8% | +7.6% |
| Population growth, 2020–2025 | +2.2% | +1.3% | +3.1% |
| Spending per household on home repairs, maintenance and insurance | $2,695 | $2,759 | $3,018 |
| Median household income | $76,070 | $77,485 | $80,734 |
| Groundwork market score | 76 | 45 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 19−5.0% over the period
- Employees, 2023
- 164
- Annual payroll, 2023
- $11.6M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 141 chain location
- Listings at the U.S. rate for this spending
- 17The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as plumbing, heating and air-conditioning contractors in the Stevens Point-Plover area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Stevens Point-Plover area
- Population, 2025 estimate
- 71,943+2.2% since 2020
- Households
- 29,679
- Median age
- 40.0
- Homes lived in by their owners
- 70%
- Vehicles per household
- 2.0
- Land area
- 801 sq. mi.
- People per square mile
- 88
- Median household income
- $76,070+29.3% vs. 2015–2019, before inflation
- Average household income
- $94,142
- Median home value
- $243,100
- Jobs located here
- 33,759
- Daytime population
- 69,944Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Stevens Point-Plover area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the HVAC and plumbing companies on map listings by name and distance.
Or open the report at the center of the Stevens Point-Plover area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHVAC and plumbing across Wisconsin
Every Wisconsin market ranked →The highest-scoring small-town markets in Wisconsin for HVAC and plumbing companies, numbered among those based in Wisconsin (a market based in another state is listed without a number), with the Stevens Point-Plover area marked.
Top small-town markets in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Stevens Point-Plover, WI | 76 | 14 | 4.7 | $5.7M | +2.2% | #24 of 476 |
| 2Menomonie, WI | 57 | 10 | 5.7 | $4.6M | +1.7% | #159 of 476 |
| 3Whitewater-Elkhorn, WI | 55 | 27 | 6.3 | $4.6M | +0.8% | #178 of 476 |
| 4Beaver Dam, WI | 51 | 21 | 5.8 | $4.5M | −0.3% | #220 of 476 |
| 5Manitowoc, WI | 50 | 23 | 6.5 | $4M | +0.4% | #240 of 476 |
| 6Watertown-Fort Atkinson, WI | 45 | 27 | 7.7 | $3.5M | +0.3% | #288 of 476 |
| Iron Mountain, MI-WI | 43 | 10 | 7.1 | $3.5M | +0.4% | #305 of 476 |
| 7Platteville, WI | 37 | 14 | 7.0 | $3.6M | +0.9% | #370 of 476 |
| 8Wisconsin Rapids-Marshfield, WI | 37 | 27 | 8.4 | $3M | −0.2% | #372 of 476 |
| 9Baraboo, WI | 35 | 26 | 9.3 | $2.9M | +1.3% | #386 of 476 |
Other business types in the Stevens Point-Plover area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many HVAC and plumbing companies are in the Stevens Point-Plover, WI area?
The Stevens Point-Plover area has 14 HVAC and plumbing companies on map listings as of September 2026. One of them (7%) is a chain location. The listings count heating and air-conditioning companies and plumbers. Official counts show 19 businesses with payroll classed as plumbing, heating and air-conditioning contractors in 2023, down 5.0% from 2019.
How much do households in the Stevens Point-Plover, WI area spend on home repairs, maintenance and insurance?
About $80M a year, or $2,695 per household. That is 11% below the U.S. average (an index of 89, where 100 is the U.S. average). Spread across the 14 HVAC and plumbing companies on map listings, it comes to $5.7M per company. The spending figure covers all home repairs, maintenance and insurance, not only HVAC and plumbing companies. It is estimated from the incomes of the 29,679 households in the Stevens Point-Plover area and national spending patterns by income.
How does the Stevens Point-Plover, WI area compare with the U.S. for HVAC and plumbing companies?
The Stevens Point-Plover area has 4.7 HVAC and plumbing companies per 10,000 households, 25% below the U.S. rate of 6.3. Spending per company is $5.7M, 20% above the U.S. figure of $4.8M. At the national ratio of HVAC and plumbing companies to household spending, the Stevens Point-Plover area would have about 17, against 14 on map listings. There is one business with payroll in the industry for every 1,562 households, against one for every 1,162 across the U.S. The official count fell 5.0% from 2019 to 2023, against +7.6% for the U.S.
How fast is the Stevens Point-Plover, WI area growing?
Population estimates put the Stevens Point-Plover area at 71,943 people in 2025, up 2.2% since 2020, slower than the U.S. (+3.1%). It has 29,679 households. The median household income in the Stevens Point-Plover area is $76,070 a year, 6% below the U.S. median of $80,734. That rose 29.3% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Stevens Point-Plover area scores 76 for HVAC and plumbing companies (high), #24 of 476 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Stevens Point-Plover area. It maps the HVAC and plumbing companies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for HVAC and plumbing companies · All 56 business types in the Stevens Point-Plover area
Screening a site or an acquisition in the Stevens Point-Plover area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Stevens Point-Plover area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.