Home services · Metro area · Wisconsin
Home repair companies in the Appleton, WI metro area
How the Appleton, WI metro area compares with other metro areas and the U.S. for home repair companies: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 32 out of 100: Lower middle
Ranked #342 of 387 scored metro areas
#9 of 13 scored metro areas based in Wisconsin
- Listings
- 169
- 13 chain locations (8%)
- Official establishments
- 220
- +10.0% since 2019
- Household spending a year
- $287.1M
- On home repairs, maintenance and insurance · $2,878 a household
- Spending per listing
- $1.7M
- 30% below the U.S.
- Listings per 10k households
- 16.9
- 36% above the U.S.
- Population, 2025
- 249,876
- +2.7% since 2020
See the home repair companies around any address in the Appleton metro area
The site report maps the home repair companies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Appleton metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For home repair companies, the Appleton metro area has a Groundwork market score of 32 (lower middle): #342 of 387 scored metro areas and #9 of 13 scored metro areas based in Wisconsin. That puts it in the bottom quarter of metro areas.
As of September 2026, map listings count 169 home repair companies in the Appleton metro area. 13 of them (8%) are chain locations, against 4% across the U.S. Per 10,000 households, that is 16.9, 36% above the U.S. rate of 12.4.
Households in the Appleton metro area spend about $287.1M a year on home repairs, maintenance and insurance, or $2,878 per household, 5% below the U.S. average. That works out to $1.7M per company, 30% below the U.S. figure of $2.4M.
Official counts show 220 businesses with payroll classed as plumbing, HVAC, electrical and roofing contractors in the Appleton metro area in 2023, up 10.0% from 2019. That is one for every 453 households, against one for every 587 across the U.S. Since fiscal 2022, 7 SBA-backed loans worth $4M have gone to businesses classed as plumbing, HVAC, electrical and roofing contractors in the Appleton metro area. Between 2020 and 2025, the population of the Appleton metro area grew 2.7%, in step with the U.S. (+3.1%).
How the Appleton metro area compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all home repairs, maintenance and insurance by the home repair companies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Appleton metro area | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 16.9 | 12.8 | 12.4 |
| Spending per listing | $1.7M | $2.1M | $2.4M |
| Households per official establishment | 453 | 635 | 587 |
| Official establishment growth, 2019–2023 | +10.0% | +5.4% | +9.6% |
| Population growth, 2020–2025 | +2.7% | +1.3% | +3.1% |
| Spending per household on home repairs, maintenance and insurance | $2,878 | $2,759 | $3,018 |
| Median household income | $85,825 | $77,485 | $80,734 |
| Groundwork market score | 32 | 41 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 220+10.0% over the period
- Employees, 2023
- 4,000
- Annual payroll, 2023
- $339.4M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 16913 chain locations
- Listings at the U.S. rate for this spending
- 118The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 7
- Amount
- $4M
SBA-backed loans to businesses classed as plumbing, HVAC, electrical and roofing contractors in the Appleton metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Appleton metro area
- Population, 2025 estimate
- 249,876+2.7% since 2020
- Households
- 99,754
- Median age
- 40.3
- Homes lived in by their owners
- 73%
- Vehicles per household
- 1.9
- Land area
- 956 sq. mi.
- People per square mile
- 257
- Median household income
- $85,825+26.9% vs. 2015–2019, before inflation
- Average household income
- $112,747
- Median home value
- $268,900
- Jobs located here
- 130,221
- Daytime population
- 246,801Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Appleton metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the home repair companies on map listings by name and distance.
Or open the report at the center of the Appleton metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHome repair trades across Wisconsin
Every Wisconsin market ranked →The highest-scoring metro areas in Wisconsin for home repair companies, numbered among those based in Wisconsin (a market based in another state is listed without a number), with the Appleton metro area marked.
Top metro areas in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Madison, WI | 72 | 347 | 11.5 | $2.6M | +4.1% | #29 of 387 |
| Minneapolis-St. Paul-Bloomington, MN-WI | 68 | 1,846 | 12.5 | $2.5M | +2.6% | #52 of 387 |
| 2Kenosha, WI | 67 | 72 | 10.4 | $2.7M | −0.4% | #59 of 387 |
| 3Milwaukee-Waukesha, WI | 62 | 692 | 10.5 | $2.7M | 0.0% | #98 of 387 |
| 4Racine-Mount Pleasant, WI | 56 | 93 | 11.6 | $2.4M | +0.4% | #143 of 387 |
| 5Green Bay, WI | 50 | 179 | 13.2 | $2.1M | +2.5% | #195 of 387 |
| 6Wausau, WI | 38 | 78 | 13.5 | $2M | +1.0% | #287 of 387 |
| 7Eau Claire, WI | 38 | 111 | 15.4 | $1.7M | +2.6% | #290 of 387 |
| 8La Crosse-Onalaska, WI-MN | 33 | 102 | 14.2 | $1.9M | +0.4% | #332 of 387 |
| 9Appleton, WI | 32 | 169 | 16.9 | $1.7M | +2.7% | #342 of 387 |
Other business types in the Appleton metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
- Home repair trades32
- HVAC and plumbing35
- Electricians41
- Roofing and gutters31
- Lawn, cleaning and pest control37
- Landscaping and lawn care29
- House cleaning65
- Pest control57
Real estate
Funeral services
Questions
How many home repair companies are in the Appleton, WI metro area?
The Appleton metro area has 169 home repair companies on map listings as of September 2026. 13 of them (8%) are chain locations. The listings count HVAC, plumbing, electrical, roofing and gutter companies. Official counts show 220 businesses with payroll classed as plumbing, HVAC, electrical and roofing contractors in 2023, up 10.0% from 2019.
How much do households in the Appleton, WI metro area spend on home repairs, maintenance and insurance?
About $287.1M a year, or $2,878 per household. That is 5% below the U.S. average (an index of 95, where 100 is the U.S. average). Spread across the 169 home repair companies on map listings, it comes to $1.7M per company. It is estimated from the incomes of the 99,754 households in the Appleton metro area and national spending patterns by income.
How does the Appleton, WI metro area compare with the U.S. for home repair companies?
The Appleton metro area has 16.9 home repair companies per 10,000 households, 36% above the U.S. rate of 12.4. Spending per company is $1.7M, 30% below the U.S. figure of $2.4M. At the national ratio of home repair companies to household spending, the Appleton metro area would have about 118, against 169 on map listings. There is one business with payroll in the industry for every 453 households, against one for every 587 across the U.S. The official count rose 10.0% from 2019 to 2023, against +9.6% for the U.S.
How fast is the Appleton, WI metro area growing?
Population estimates put the Appleton metro area at 249,876 people in 2025, up 2.7% since 2020, in step with the U.S. (+3.1%). It has 99,754 households. Median household income in the Appleton metro area is $85,825, 6% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 26.9%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Appleton metro area scores 32 for home repair companies (lower middle), #342 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Appleton metro area. It maps the home repair companies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for home repair companies · All 56 business types in the Appleton metro area
Screening a site or an acquisition in the Appleton metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Appleton metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.