Home services · Small-town market · Iowa
Home repair companies in the Pella, IA area
Competitor counts, household spending and official business counts for home repair companies in the Pella, IA area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 56 out of 100: Upper middle
Ranked #192 of 526 scored small-town markets
#2 of 15 scored small-town markets based in Iowa
- Listings
- 20
- 2 chain locations (10%)
- Official establishments
- 18
- Businesses with payroll, 2023
- Household spending a year
- $36.5M
- On home repairs, maintenance and insurance · $2,742 a household
- Spending per listing
- $1.8M
- 25% below the U.S.
- Listings per 10k households
- 15.0
- 21% above the U.S.
- Population, 2025
- 34,192
- +2.3% since 2020
See the home repair companies around any address in the Pella area
The site report maps the home repair companies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Pella area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on home repairs, maintenance and insurance in the Pella area comes to about $36.5M a year: $2,742 per household, 9% below the U.S. average. Spread across 20 home repair companies, that is $1.8M per company, 25% below the U.S. figure of $2.4M.
There are 20 home repair companies on map listings in the Pella area as of September 2026. Of those, 2 are chain locations, or 10%, against 4% across the U.S. That is 15.0 per 10,000 households, 21% above the U.S. rate of 12.4.
Official counts show 18 businesses with payroll classed as plumbing, HVAC, electrical and roofing contractors in the Pella area in 2023. That is one for every 740 households, against one for every 587 across the U.S.
Population estimates put the population change in the Pella area from 2020 to 2025 at +2.3%, slower than the U.S. (+3.1%). The Pella area scores 56 (upper middle) on the Groundwork market score for home repair companies, ranking #192 of 526 scored small-town markets and #2 of 15 scored small-town markets based in Iowa.
How the Pella area compares
The same measures for Iowa and the whole U.S. Spending per listing divides a year of household spending on all home repairs, maintenance and insurance by the home repair companies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Pella area | Iowa | U.S. |
|---|---|---|---|
| Listings per 10k households | 15.0 | 14.0 | 12.4 |
| Spending per listing | $1.8M | $1.9M | $2.4M |
| Households per official establishment | 740 | 572 | 587 |
| Official establishment growth, 2019–2023 | n/a | +7.2% | +9.6% |
| Population growth, 2020–2025 | +2.3% | +1.5% | +3.1% |
| Spending per household on home repairs, maintenance and insurance | $2,742 | $2,714 | $3,018 |
| Median household income | $78,680 | $75,059 | $80,734 |
| Groundwork market score | 56 | 30 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 18
- Employees, 2023
- 219
- Annual payroll, 2023
- $15.5M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 202 chain locations
- Listings at the U.S. rate for this spending
- 15The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as plumbing, HVAC, electrical and roofing contractors in the Pella area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Pella area
- Population, 2025 estimate
- 34,192+2.3% since 2020
- Households
- 13,316
- Median age
- 40.1
- Homes lived in by their owners
- 78%
- Vehicles per household
- 2.2
- Land area
- 555 sq. mi.
- People per square mile
- 61
- Median household income
- $78,680+28.9% vs. 2015–2019, before inflation
- Average household income
- $100,547
- Median home value
- $233,000
- Jobs located here
- 19,073
- Daytime population
- 36,093Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Pella area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the home repair companies on map listings by name and distance.
Or open the report at the center of the Pella area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHome repair trades across Iowa
Every Iowa market ranked →The highest-scoring small-town markets in Iowa for home repair companies, numbered among those based in Iowa, with the Pella area marked.
Top small-town markets in Iowa
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Oskaloosa, IA | 65 | 5 | 5.7 | $4.4M | −1.2% | #91 of 526 |
| 2Pella, IA | 56 | 20 | 15.0 | $1.8M | +2.3% | #192 of 526 |
| 3Le Mars, IA | 49 | 12 | 11.6 | $2.4M | 0.0% | #282 of 526 |
| 4Burlington, IA-IL | 45 | 20 | 10.1 | $2.4M | −2.5% | #324 of 526 |
| 5Clinton, IA | 40 | 25 | 12.8 | $2M | −0.9% | #374 of 526 |
| 6Ottumwa, IA | 38 | 20 | 14.3 | $1.7M | −0.3% | #401 of 526 |
| 7Spirit Lake, IA | 36 | 17 | 19.2 | $1.5M | +1.7% | #426 of 526 |
| 8Carroll, IA | 35 | 11 | 12.5 | $2.1M | −2.0% | #431 of 526 |
| 9Muscatine, IA | 35 | 27 | 15.6 | $1.6M | −3.0% | #432 of 526 |
| 10Spencer, IA | 32 | 11 | 15.1 | $1.7M | −0.8% | #454 of 526 |
Other business types in the Pella area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many home repair companies are in the Pella, IA area?
As of September 2026, map listings count 20 home repair companies in the Pella area. 2 of them (10%) are chain locations. The listings count HVAC, plumbing, electrical, roofing and gutter companies. Official counts show 18 businesses with payroll classed as plumbing, HVAC, electrical and roofing contractors in 2023.
How much do households in the Pella, IA area spend on home repairs, maintenance and insurance?
About $36.5M a year, or $2,742 per household. That is 9% below the U.S. average (an index of 91, where 100 is the U.S. average). Spread across the 20 home repair companies on map listings, it comes to $1.8M per company. It is estimated from the incomes of the 13,316 households in the Pella area and national spending patterns by income.
How does the Pella, IA area compare with the U.S. for home repair companies?
The Pella area has 15.0 home repair companies per 10,000 households, 21% above the U.S. rate of 12.4. Spending per company is $1.8M, 25% below the U.S. figure of $2.4M. At the U.S. ratio of home repair companies to household spending, the Pella area would have about 15, against 20 on map listings. There is one business with payroll in the industry for every 740 households, against one for every 587 across the U.S.
How fast is the Pella, IA area growing?
Population estimates put the Pella area at 34,192 people in 2025, up 2.3% since 2020, slower than the U.S. (+3.1%). It has 13,316 households. The median household income in the Pella area is $78,680 a year, 3% below the U.S. median of $80,734. That rose 28.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Pella area scores 56 for home repair companies (upper middle), #192 of 526 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Pella area. It maps the home repair companies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for home repair companies · All 56 business types in the Pella area
Screening a site or an acquisition in the Pella area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Pella area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.