Home services · Small-town market · Iowa
HVAC and plumbing companies in the Pella, IA area
The HVAC and plumbing companies in the Pella, IA area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 56 out of 100: Upper middle
Ranked #174 of 476 scored small-town markets
#2 of 12 scored small-town markets based in Iowa
- Listings
- 11
- 2 chain locations (18%)
- Official establishments
- 10
- Businesses with payroll, 2023
- Household spending a year
- $36.5M
- On home repairs, maintenance and insurance · $2,742 a household
- Spending per listing
- $3.3M
- 30% below the U.S.
- Listings per 10k households
- 8.3
- 32% above the U.S.
- Population, 2025
- 34,192
- +2.3% since 2020
See the HVAC and plumbing companies around any address in the Pella area
The site report maps the HVAC and plumbing companies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Pella area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 11 HVAC and plumbing companies in the Pella area. Of those, 2 are chain locations, or 18%, against 4% across the U.S. Per 10,000 households, that is 8.3, 32% above the U.S. rate of 6.3.
Household spending on home repairs, maintenance and insurance in the Pella area comes to about $36.5M a year: $2,742 per household, 9% below the U.S. average. Spread across 11 HVAC and plumbing companies, that is $3.3M per company, 30% below the U.S. figure of $4.8M. That spending covers all home repairs, maintenance and insurance, which HVAC and plumbing companies share with other businesses in the trade.
In 2023, official counts showed 10 businesses with payroll in the Pella area classed as plumbing, heating and air-conditioning contractors. That is one for every 1,332 households, against one for every 1,162 across the U.S.
Between 2020 and 2025, the population of the Pella area grew 2.3%, slower than the U.S. (+3.1%). The Pella area scores 56 (upper middle) on the Groundwork market score for HVAC and plumbing companies, ranking #174 of 476 scored small-town markets and #2 of 12 scored small-town markets based in Iowa.
How the Pella area compares
The same measures for Iowa and the whole U.S. Spending per listing divides a year of household spending on all home repairs, maintenance and insurance by the HVAC and plumbing companies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Pella area | Iowa | U.S. |
|---|---|---|---|
| Listings per 10k households | 8.3 | 6.1 | 6.3 |
| Spending per listing | $3.3M | $4.5M | $4.8M |
| Households per official establishment | 1,332 | 1,187 | 1,162 |
| Official establishment growth, 2019–2023 | n/a | +3.6% | +7.6% |
| Population growth, 2020–2025 | +2.3% | +1.5% | +3.1% |
| Spending per household on home repairs, maintenance and insurance | $2,742 | $2,714 | $3,018 |
| Median household income | $78,680 | $75,059 | $80,734 |
| Groundwork market score | 56 | 38 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 10
- Employees, 2023
- 91
- Annual payroll, 2023
- $5.4M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 112 chain locations
- Listings at the U.S. rate for this spending
- 8The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as plumbing, heating and air-conditioning contractors in the Pella area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Pella area
- Population, 2025 estimate
- 34,192+2.3% since 2020
- Households
- 13,316
- Median age
- 40.1
- Homes lived in by their owners
- 78%
- Vehicles per household
- 2.2
- Land area
- 555 sq. mi.
- People per square mile
- 61
- Median household income
- $78,680+28.9% vs. 2015–2019, before inflation
- Average household income
- $100,547
- Median home value
- $233,000
- Jobs located here
- 19,073
- Daytime population
- 36,093Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Pella area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the HVAC and plumbing companies on map listings by name and distance.
Or open the report at the center of the Pella area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHVAC and plumbing across Iowa
Every Iowa market ranked →The highest-scoring small-town markets in Iowa for HVAC and plumbing companies, numbered among those based in Iowa, with the Pella area marked.
Top small-town markets in Iowa
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Spirit Lake, IA | 61 | 5 | 5.7 | $5M | +1.7% | #126 of 476 |
| 2Pella, IA | 56 | 11 | 8.3 | $3.3M | +2.3% | #174 of 476 |
| 3Muscatine, IA | 47 | 9 | 5.2 | $4.9M | −3.0% | #263 of 476 |
| 4Spencer, IA | 42 | 5 | 6.9 | $3.7M | −0.8% | #312 of 476 |
| 5Burlington, IA-IL | 41 | 12 | 6.0 | $4M | −2.5% | #322 of 476 |
| 6Marshalltown, IA | 39 | 17 | 11.0 | $2.3M | −0.5% | #354 of 476 |
| 7Mason City, IA | 38 | 21 | 9.2 | $2.8M | −1.5% | #366 of 476 |
| 8Fort Dodge, IA | 36 | 10 | 6.5 | $3.8M | −0.4% | #376 of 476 |
| 9Carroll, IA | 35 | 6 | 6.8 | $3.9M | −2.0% | #382 of 476 |
| 10Clinton, IA | 33 | 15 | 7.7 | $3.3M | −0.9% | #398 of 476 |
Other business types in the Pella area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many HVAC and plumbing companies are in the Pella, IA area?
There are 11 HVAC and plumbing companies on map listings in the Pella area as of September 2026. 2 of them (18%) are chain locations. The listings count heating and air-conditioning companies and plumbers. Official counts show 10 businesses with payroll classed as plumbing, heating and air-conditioning contractors in 2023.
How much do households in the Pella, IA area spend on home repairs, maintenance and insurance?
About $36.5M a year, or $2,742 per household. That is 9% below the U.S. average (an index of 91, where 100 is the U.S. average). Spread across the 11 HVAC and plumbing companies on map listings, it comes to $3.3M per company. The spending figure covers all home repairs, maintenance and insurance, not only HVAC and plumbing companies. It is estimated from the incomes of the 13,316 households in the Pella area and national spending patterns by income.
How does the Pella, IA area compare with the U.S. for HVAC and plumbing companies?
The Pella area has 8.3 HVAC and plumbing companies per 10,000 households, 32% above the U.S. rate of 6.3. Spending per company is $3.3M, 30% below the U.S. figure of $4.8M. At the national ratio of HVAC and plumbing companies to household spending, the Pella area would have about 8, against 11 on map listings. There is one business with payroll in the industry for every 1,332 households, against one for every 1,162 across the U.S.
How fast is the Pella, IA area growing?
Population estimates put the Pella area at 34,192 people in 2025, up 2.3% since 2020, slower than the U.S. (+3.1%). It has 13,316 households. The median household income in the Pella area is $78,680 a year, 3% below the U.S. median of $80,734. That rose 28.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Pella area scores 56 for HVAC and plumbing companies (upper middle), #174 of 476 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Pella area. It maps the HVAC and plumbing companies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for HVAC and plumbing companies · All 56 business types in the Pella area
Screening a site or an acquisition in the Pella area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Pella area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.