Fitness and classes · Small-town market · Iowa
Martial arts and dance studios in the Pella, IA area
Competitor counts, household spending and official business counts for martial arts and dance studios in the Pella, IA area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 64 out of 100: Upper middle
Ranked #88 of 378 scored small-town markets
#1 of 11 scored small-town markets based in Iowa
- Listings
- 6
- 1 chain location (17%)
- Official establishments
- 3
- Businesses with payroll, 2023
- Household spending a year
- $12.1M
- On memberships, classes and admissions · $907 a household
- Spending per listing
- $2M
- In line with the U.S.
- Listings per 10k households
- 4.5
- 8% below the U.S.
- Population, 2025
- 34,192
- +2.3% since 2020
See the martial arts and dance studios around any address in the Pella area
The site report maps the martial arts and dance studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Pella area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on memberships, classes and admissions in the Pella area comes to about $12.1M a year: $907 per household, 8% below the U.S. average. That is about $2M of household spending for each studio on map listings, in line with the U.S. figure of $2M. The spending figure covers all memberships, classes and admissions, not only martial arts and dance studios.
There are 6 martial arts and dance studios on map listings in the Pella area as of September 2026. One of them (17%) is a chain location, against 7% across the U.S. That is 4.5 per 10,000 households, 8% below the U.S. rate of 4.9.
The official count of businesses with payroll classed as sports, recreation and fine arts instruction in the Pella area was 3 in 2023. That is one for every 4,439 households, against one for every 3,473 across the U.S.
Between 2020 and 2025, the population of the Pella area grew 2.3%, slower than the U.S. (+3.1%). The Groundwork market score for martial arts and dance studios in the Pella area is 64 (upper middle), #88 of 378 scored small-town markets and #1 of 11 scored small-town markets based in Iowa. That puts it in the top quarter of small-town markets.
How the Pella area compares
The same measures for Iowa and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the martial arts and dance studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Pella area | Iowa | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.5 | 4.4 | 4.9 |
| Spending per listing | $2M | $2M | $2M |
| Households per official establishment | 4,439 | 4,400 | 3,473 |
| Official establishment growth, 2019–2023 | n/a | +4.2% | +11.1% |
| Population growth, 2020–2025 | +2.3% | +1.5% | +3.1% |
| Spending per household on memberships, classes and admissions | $907 | $890 | $983 |
| Median household income | $78,680 | $75,059 | $80,734 |
| Groundwork market score | 64 | 51 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3
- Employees, 2023
- 2
- Annual payroll, 2023
- $27K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 61 chain location
- Listings at the U.S. rate for this spending
- 6The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as sports, recreation and fine arts instruction in the Pella area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Pella area
- Population, 2025 estimate
- 34,192+2.3% since 2020
- Households
- 13,316
- Median age
- 40.1
- Homes lived in by their owners
- 78%
- Vehicles per household
- 2.2
- Land area
- 555 sq. mi.
- People per square mile
- 61
- Median household income
- $78,680+28.9% vs. 2015–2019, before inflation
- Average household income
- $100,547
- Median home value
- $233,000
- Jobs located here
- 19,073
- Daytime population
- 36,093Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Pella area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the martial arts and dance studios on map listings by name and distance.
Or open the report at the center of the Pella area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardMartial arts and dance studios across Iowa
Every Iowa market ranked →The highest-scoring small-town markets in Iowa for martial arts and dance studios, numbered among those based in Iowa, with the Pella area marked.
Top small-town markets in Iowa
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Pella, IA | 64 | 6 | 4.5 | $2M | +2.3% | #88 of 378 |
| 2Marshalltown, IA | 53 | 6 | 3.9 | $2M | −0.5% | #163 of 378 |
| 3Ottumwa, IA | 52 | 5 | 3.6 | $2M | −0.3% | #172 of 378 |
| 4Mason City, IA | 51 | 10 | 4.4 | $1.9M | −1.5% | #184 of 378 |
| 5Burlington, IA-IL | 47 | 7 | 3.5 | $2M | −2.5% | #212 of 378 |
| 6Clinton, IA | 45 | 9 | 4.6 | $1.7M | −0.9% | #225 of 378 |
| 7Fort Dodge, IA | 41 | 7 | 4.6 | $1.6M | −0.4% | #253 of 378 |
| 8Muscatine, IA | 39 | 8 | 4.6 | $1.7M | −3.0% | #264 of 378 |
| 9Le Mars, IA | 38 | 7 | 6.8 | $1.3M | 0.0% | #273 of 378 |
| 10Oskaloosa, IA | 26 | 6 | 6.9 | $1.1M | −1.2% | #343 of 378 |
Other business types in the Pella area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes46
- Gyms55
- Yoga, Pilates and fitness studios54
- Martial arts and dance studios64
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many martial arts and dance studios are in the Pella, IA area?
As of September 2026, map listings count 6 martial arts and dance studios in the Pella area. One of them (17%) is a chain location. The listings count martial arts and dance studios. Official counts show 3 businesses with payroll classed as sports, recreation and fine arts instruction in 2023.
How much do households in the Pella, IA area spend on memberships, classes and admissions?
About $12.1M a year, or $907 per household. That is 8% below the U.S. average (an index of 92, where 100 is the U.S. average). Spread across the 6 martial arts and dance studios on map listings, it comes to $2M per studio. That spending covers all memberships, classes and admissions, which martial arts and dance studios share with other businesses in the trade. It is estimated from the incomes of the 13,316 households in the Pella area and national spending patterns by income.
How does the Pella, IA area compare with the U.S. for martial arts and dance studios?
The Pella area has 4.5 martial arts and dance studios per 10,000 households, 8% below the U.S. rate of 4.9. Spending per studio is $2M, in line with the U.S. figure of $2M. The count on map listings matches the U.S. ratio of martial arts and dance studios to household spending. There is one business with payroll in the industry for every 4,439 households, against one for every 3,473 across the U.S.
How fast is the Pella, IA area growing?
Population estimates put the Pella area at 34,192 people in 2025, up 2.3% since 2020, slower than the U.S. (+3.1%). It has 13,316 households. The median household income in the Pella area is $78,680 a year, 3% below the U.S. median of $80,734. That rose 28.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Pella area scores 64 for martial arts and dance studios (upper middle), #88 of 378 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Pella area. It maps the martial arts and dance studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for martial arts and dance studios · All 56 business types in the Pella area
Screening a site or an acquisition in the Pella area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Pella area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.