Food and drink · Small-town market · Iowa
Fast food and sandwich shops in the Pella, IA area
The fast food and sandwich shops in the Pella, IA area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 63 out of 100: Upper middle
Ranked #153 of 537 scored small-town markets
#7 of 15 scored small-town markets based in Iowa
- Listings
- 18
- 17 chain locations (94%)
- Official establishments
- 27
- All limited-service restaurants · +28.6% since 2019
- Household spending a year
- $52.5M
- On food away from home · $3,941 a household
- Spending per listing
- $2.9M
- 4% below the U.S.
- Listings per 10k households
- 13.5
- 2% above the U.S.
- Population, 2025
- 34,192
- +2.3% since 2020
See the fast food and sandwich shops around any address in the Pella area
The site report maps the fast food and sandwich shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Pella area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 18 fast food and sandwich shops in the Pella area. 17 of them (94%) are chain locations, against 79% across the U.S. Per 10,000 households, that is 13.5, 2% above the U.S. rate of 13.3.
Household spending on food away from home in the Pella area comes to about $52.5M a year: $3,941 per household, 3% below the U.S. average. That works out to $2.9M per shop, 4% below the U.S. figure of $3.1M. That spending covers all food away from home, which fast food and sandwich shops share with other businesses in the trade.
The official count of businesses with payroll classed as limited-service restaurants in the Pella area was 27 in 2023, up 28.6% from 2019. That is one for every 493 households, against one for every 478 across the U.S. The official count takes in all limited-service restaurants, not only fast food and sandwich shops: pizza places are counted too. Since fiscal 2022, 1 SBA-backed loan worth $460K has gone to businesses classed as limited-service restaurants in the Pella area.
Population estimates show the Pella area grew 2.3% from 2020 to 2025, slower than the U.S. (+3.1%). For fast food and sandwich shops, the Pella area has a Groundwork market score of 63 (upper middle): #153 of 537 scored small-town markets and #7 of 15 scored small-town markets based in Iowa.
How the Pella area compares
The same measures for Iowa and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the fast food and sandwich shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Pella area | Iowa | U.S. |
|---|---|---|---|
| Listings per 10k households | 13.5 | 12.2 | 13.3 |
| Spending per listing | $2.9M | $3.2M | $3.1M |
| Households per official establishment (all limited-service restaurants) | 493 | 628 | 478 |
| Official establishment growth, 2019–2023 | +28.6% | −0.9% | +6.1% |
| Population growth, 2020–2025 | +2.3% | +1.5% | +3.1% |
| Spending per household on food away from home | $3,941 | $3,880 | $4,070 |
| Median household income | $78,680 | $75,059 | $80,734 |
| Groundwork market score | 63 | 59 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 27All limited-service restaurants · +28.6% over the period
- Employees, 2023
- 542
- Annual payroll, 2023
- $9.1M
- One-person businesses, 2023
- 0All limited-service restaurants with no payroll
- Map listings, September 2026
- 1817 chain locations
- Listings at the U.S. rate for this spending
- 17The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $460K
SBA-backed loans to businesses classed as limited-service restaurants in the Pella area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only fast food and sandwich shops.
Population and households in the Pella area
- Population, 2025 estimate
- 34,192+2.3% since 2020
- Households
- 13,316
- Median age
- 40.1
- Homes lived in by their owners
- 78%
- Vehicles per household
- 2.2
- Land area
- 555 sq. mi.
- People per square mile
- 61
- Median household income
- $78,680+28.9% vs. 2015–2019, before inflation
- Average household income
- $100,547
- Median home value
- $233,000
- Jobs located here
- 19,073
- Daytime population
- 36,093Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Pella area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the fast food and sandwich shops on map listings by name and distance.
Or open the report at the center of the Pella area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardFast food and sandwich shops across Iowa
Every Iowa market ranked →The highest-scoring small-town markets in Iowa for fast food and sandwich shops, numbered among those based in Iowa, with the Pella area marked.
Top small-town markets in Iowa
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Le Mars, IA | 79 | 9 | 8.7 | $4.6M | 0.0% | #29 of 537 |
| 2Marshalltown, IA | 75 | 15 | 9.7 | $3.8M | −0.5% | #52 of 537 |
| 3Storm Lake, IA | 75 | 8 | 10.6 | $3.6M | −1.7% | #53 of 537 |
| 4Fort Dodge, IA | 66 | 18 | 11.7 | $3M | −0.4% | #123 of 537 |
| 5Oskaloosa, IA | 65 | 10 | 11.4 | $3.2M | −1.2% | #132 of 537 |
| 6Carroll, IA | 63 | 9 | 10.2 | $3.7M | −2.0% | #148 of 537 |
| 7Pella, IA | 63 | 18 | 13.5 | $2.9M | +2.3% | #153 of 537 |
| 8Clinton, IA | 59 | 24 | 12.3 | $3M | −0.9% | #188 of 537 |
| 9Mason City, IA | 57 | 29 | 12.8 | $2.9M | −1.5% | #213 of 537 |
| 10Fort Madison, IA | 56 | 18 | 12.6 | $2.7M | −3.6% | #222 of 537 |
Other business types in the Pella area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes62
- Sit-down restaurants76
- Fast food and sandwich shops63
- Pizza53
- Coffee shops and cafes47
- Bakeries and dessert shops55
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many fast food and sandwich shops are in the Pella, IA area?
There are 18 fast food and sandwich shops on map listings in the Pella area as of September 2026. 17 of them (94%) are chain locations. The listings count fast food, sandwich shops, delis and bagel shops. Official counts show 27 businesses with payroll classed as limited-service restaurants in 2023, up 28.6% from 2019. That count covers all limited-service restaurants (pizza places included), not only fast food and sandwich shops.
How much do households in the Pella, IA area spend on food away from home?
About $52.5M a year, or $3,941 per household. That is 3% below the U.S. average (an index of 97, where 100 is the U.S. average). Spread across the 18 fast food and sandwich shops on map listings, it comes to $2.9M per shop. The spending figure covers all food away from home, not only fast food and sandwich shops. It is estimated from the incomes of the 13,316 households in the Pella area and national spending patterns by income.
How does the Pella, IA area compare with the U.S. for fast food and sandwich shops?
The Pella area has 13.5 fast food and sandwich shops per 10,000 households, 2% above the U.S. rate of 13.3. Spending per shop is $2.9M, 4% below the U.S. figure of $3.1M. At the national ratio of fast food and sandwich shops to household spending, the Pella area would have about 17, against 18 on map listings. There is one business with payroll in the industry for every 493 households, against one for every 478 across the U.S. The official count rose 28.6% from 2019 to 2023, against +6.1% for the U.S.
How fast is the Pella, IA area growing?
Population estimates put the Pella area at 34,192 people in 2025, up 2.3% since 2020, slower than the U.S. (+3.1%). It has 13,316 households. The median household income in the Pella area is $78,680 a year, 3% below the U.S. median of $80,734. That rose 28.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Pella area scores 63 for fast food and sandwich shops (upper middle), #153 of 537 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Pella area. It maps the fast food and sandwich shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for fast food and sandwich shops · All 56 business types in the Pella area
Screening a site or an acquisition in the Pella area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Pella area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.