Food and drink · Small-town market · Iowa
Sit-down restaurants in the Pella, IA area
Competitor counts, household spending and official business counts for sit-down restaurants in the Pella, IA area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 76 out of 100: High
Ranked #36 of 538 scored small-town markets
#1 of 15 scored small-town markets based in Iowa
- Listings
- 59
- 23 chain locations (39%)
- Official establishments
- 23
- 0.0% since 2019
- Household spending a year
- $52.5M
- On food away from home · $3,941 a household
- Spending per listing
- $889K
- 34% above the U.S.
- Listings per 10k households
- 44.3
- 28% below the U.S.
- Population, 2025
- 34,192
- +2.3% since 2020
See the sit-down restaurants around any address in the Pella area
The site report maps the sit-down restaurants on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Pella area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For sit-down restaurants, the Pella area has a Groundwork market score of 76 (high): #36 of 538 scored small-town markets and #1 of 15 scored small-town markets based in Iowa. That puts it in the top 10% of small-town markets for sit-down restaurants.
As of September 2026, map listings count 59 sit-down restaurants in the Pella area. 23 of them (39%) are chain locations, against 29% across the U.S. Per 10,000 households, that is 44.3, 28% below the U.S. rate of 61.3.
Households in the Pella area spend about $52.5M a year on food away from home, or $3,941 per household, 3% below the U.S. average. That is about $889K of household spending for each restaurant on map listings, 34% above the U.S. figure of $664K. That spending covers all food away from home, which sit-down restaurants share with other businesses in the trade.
The official count of businesses with payroll classed as full-service restaurants in the Pella area was 23 in 2023, unchanged from 2019. That is one for every 579 households, against one for every 500 across the U.S. Population estimates show the Pella area grew 2.3% from 2020 to 2025, slower than the U.S. (+3.1%).
How the Pella area compares
The same measures for Iowa and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the sit-down restaurants counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Pella area | Iowa | U.S. |
|---|---|---|---|
| Listings per 10k households | 44.3 | 52.9 | 61.3 |
| Spending per listing | $889K | $733K | $664K |
| Households per official establishment | 579 | 535 | 500 |
| Official establishment growth, 2019–2023 | 0.0% | −2.5% | +1.5% |
| Population growth, 2020–2025 | +2.3% | +1.5% | +3.1% |
| Spending per household on food away from home | $3,941 | $3,880 | $4,070 |
| Median household income | $78,680 | $75,059 | $80,734 |
| Groundwork market score | 76 | 51 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 230.0% over the period
- Employees, 2023
- 346
- Annual payroll, 2023
- $5.9M
- One-person businesses, 2023
- 0Businesses with no payroll
- Map listings, September 2026
- 5923 chain locations
- Listings at the U.S. rate for this spending
- 79The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as full-service restaurants in the Pella area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Pella area
- Population, 2025 estimate
- 34,192+2.3% since 2020
- Households
- 13,316
- Median age
- 40.1
- Homes lived in by their owners
- 78%
- Vehicles per household
- 2.2
- Land area
- 555 sq. mi.
- People per square mile
- 61
- Median household income
- $78,680+28.9% vs. 2015–2019, before inflation
- Average household income
- $100,547
- Median home value
- $233,000
- Jobs located here
- 19,073
- Daytime population
- 36,093Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Pella area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the sit-down restaurants on map listings by name and distance.
Or open the report at the center of the Pella area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSit-down restaurants across Iowa
Every Iowa market ranked →The highest-scoring small-town markets in Iowa for sit-down restaurants, numbered among those based in Iowa, with the Pella area marked.
Top small-town markets in Iowa
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Pella, IA | 76 | 59 | 44.3 | $889K | +2.3% | #36 of 538 |
| 2Oskaloosa, IA | 74 | 32 | 36.6 | $987K | −1.2% | #47 of 538 |
| 3Le Mars, IA | 69 | 52 | 50.4 | $793K | 0.0% | #82 of 538 |
| 4Marshalltown, IA | 61 | 75 | 48.4 | $754K | −0.5% | #158 of 538 |
| 5Spencer, IA | 59 | 28 | 38.5 | $930K | −0.8% | #171 of 538 |
| 6Fort Dodge, IA | 56 | 74 | 48.1 | $736K | −0.4% | #206 of 538 |
| 7Clinton, IA | 54 | 100 | 51.3 | $715K | −0.9% | #223 of 538 |
| 8Storm Lake, IA | 52 | 48 | 63.6 | $595K | −1.7% | #251 of 538 |
| 9Mason City, IA | 42 | 124 | 54.6 | $676K | −1.5% | #345 of 538 |
| 10Carroll, IA | 42 | 52 | 59.1 | $637K | −2.0% | #348 of 538 |
Other business types in the Pella area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes62
- Sit-down restaurants76
- Fast food and sandwich shops63
- Pizza53
- Coffee shops and cafes47
- Bakeries and dessert shops55
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many sit-down restaurants are in the Pella, IA area?
The Pella area has 59 sit-down restaurants on map listings as of September 2026. 23 of them (39%) are chain locations. The listings count restaurants of every cuisine, pizza included. Official counts show 23 businesses with payroll classed as full-service restaurants in 2023, unchanged from 2019.
How much do households in the Pella, IA area spend on food away from home?
About $52.5M a year, or $3,941 per household. That is 3% below the U.S. average (an index of 97, where 100 is the U.S. average). Spread across the 59 sit-down restaurants on map listings, it comes to $889K per restaurant. The spending figure covers all food away from home, not only sit-down restaurants. It is estimated from the incomes of the 13,316 households in the Pella area and national spending patterns by income.
How does the Pella, IA area compare with the U.S. for sit-down restaurants?
The Pella area has 44.3 sit-down restaurants per 10,000 households, 28% below the U.S. rate of 61.3. Spending per restaurant is $889K, 34% above the U.S. figure of $664K. At the national ratio of sit-down restaurants to household spending, the Pella area would have about 79, against 59 on map listings. There is one business with payroll in the industry for every 579 households, against one for every 500 across the U.S. The official count held level from 2019 to 2023, against +1.5% for the U.S.
How fast is the Pella, IA area growing?
Population estimates put the Pella area at 34,192 people in 2025, up 2.3% since 2020, slower than the U.S. (+3.1%). It has 13,316 households. The median household income in the Pella area is $78,680 a year, 3% below the U.S. median of $80,734. That rose 28.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Pella area scores 76 for sit-down restaurants (high), #36 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Pella area. It maps the sit-down restaurants on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for sit-down restaurants · All 56 business types in the Pella area
Screening a site or an acquisition in the Pella area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Pella area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.