Pets · Small-town market · Iowa
Pet grooming and boarding businesses in the Pella, IA area
How the Pella, IA area compares with other small-town markets and the U.S. for pet grooming and boarding businesses: competitors, household spending, official counts and growth.
Groundwork market score
Not scored
The score needs at least 5 listings; this market has 4.
- Listings
- 4
- 0 chain locations (0%)
- Official establishments
- 5
- Businesses with payroll, 2023
- Household spending a year
- $11.4M
- On pets · $856 a household
- Spending per listing
- $2.8M
- 12% above the U.S.
- Listings per 10k households
- 3.0
- 17% below the U.S.
- Population, 2025
- 34,192
- +2.3% since 2020
See the pet grooming and boarding businesses around any address in the Pella area
The site report maps the pet grooming and boarding businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Pella area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 4 pet grooming and boarding businesses in the Pella area. Per 10,000 households, that is 3.0, 17% below the U.S. rate of 3.6.
At $856 per household (6% below the U.S. average), households in the Pella area spend about $11.4M a year on pets. That is about $2.8M of household spending for each business on map listings, 12% above the U.S. figure of $2.5M. That spending covers all pets, which pet grooming and boarding businesses share with other businesses in the trade.
Official counts show 5 businesses with payroll classed as pet care (except veterinary) in the Pella area in 2023. That is one for every 2,663 households, against one for every 5,057 across the U.S.
Population estimates show the Pella area grew 2.3% from 2020 to 2025, slower than the U.S. (+3.1%). With 4 pet grooming and boarding businesses on map listings, the Pella area isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.
How the Pella area compares
The same measures for Iowa and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet grooming and boarding businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Pella area | Iowa | U.S. |
|---|---|---|---|
| Listings per 10k households | 3.0 | 3.9 | 3.6 |
| Spending per listing | $2.8M | $2.2M | $2.5M |
| Households per official establishment | 2,663 | 4,460 | 5,057 |
| Official establishment growth, 2019–2023 | n/a | +39.8% | +25.2% |
| Population growth, 2020–2025 | +2.3% | +1.5% | +3.1% |
| Spending per household on pets | $856 | $843 | $909 |
| Median household income | $78,680 | $75,059 | $80,734 |
| Groundwork market score | Not scored | 35 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 5
- Employees, 2023
- 17
- Annual payroll, 2023
- $205K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 40 chain locations
- Listings at the U.S. rate for this spending
- 5The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as pet care (except veterinary) in the Pella area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Pella area
- Population, 2025 estimate
- 34,192+2.3% since 2020
- Households
- 13,316
- Median age
- 40.1
- Homes lived in by their owners
- 78%
- Vehicles per household
- 2.2
- Land area
- 555 sq. mi.
- People per square mile
- 61
- Median household income
- $78,680+28.9% vs. 2015–2019, before inflation
- Average household income
- $100,547
- Median home value
- $233,000
- Jobs located here
- 19,073
- Daytime population
- 36,093Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Pella area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet grooming and boarding businesses on map listings by name and distance.
Or open the report at the center of the Pella area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet grooming and boarding across Iowa
Every Iowa market ranked →The highest-scoring small-town markets in Iowa for pet grooming and boarding businesses, numbered among those based in Iowa, with the Pella area marked.
Top small-town markets in Iowa
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Clinton, IA | 63 | 6 | 3.1 | $2.6M | −0.9% | #94 of 387 |
| 2Mason City, IA | 60 | 10 | 4.4 | $1.8M | −1.5% | #122 of 387 |
| 3Fort Dodge, IA | 52 | 5 | 3.3 | $2.4M | −0.4% | #178 of 387 |
| 4Ottumwa, IA | 50 | 5 | 3.6 | $2.1M | −0.3% | #192 of 387 |
| 5Spirit Lake, IA | 43 | 5 | 5.7 | $1.5M | +1.7% | #252 of 387 |
| 6Muscatine, IA | 28 | 11 | 6.3 | $1.2M | −3.0% | #340 of 387 |
| 7Burlington, IA-IL | 24 | 11 | 5.5 | $1.3M | −2.5% | #354 of 387 |
| 8Spencer, IA | 21 | 5 | 6.9 | $1.1M | −0.8% | #365 of 387 |
| 9Fort Madison, IA | 15 | 10 | 7.0 | $1.1M | −3.6% | #377 of 387 |
| Pella, IA | Not scored | 4 | 3.0 | $2.8M | +2.3% |
Other business types in the Pella area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses45
- Veterinarians38
- Pet grooming and boarding
- Pet stores
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet grooming and boarding businesses are in the Pella, IA area?
The Pella area has 4 pet grooming and boarding businesses on map listings as of September 2026. The listings count groomers, boarding, dog daycare and pet sitters. Official counts show 5 businesses with payroll classed as pet care (except veterinary) in 2023.
How much do households in the Pella, IA area spend on pets?
About $11.4M a year, or $856 per household. That is 6% below the U.S. average (an index of 94, where 100 is the U.S. average). Spread across the 4 pet grooming and boarding businesses on map listings, it comes to $2.8M per business. The spending figure covers all pets, not only pet grooming and boarding businesses. It is estimated from the incomes of the 13,316 households in the Pella area and national spending patterns by income.
How does the Pella, IA area compare with the U.S. for pet grooming and boarding businesses?
The Pella area has 3.0 pet grooming and boarding businesses per 10,000 households, 17% below the U.S. rate of 3.6. Spending per business is $2.8M, 12% above the U.S. figure of $2.5M. At the national ratio of pet grooming and boarding businesses to household spending, the Pella area would have about 5, against 4 on map listings. There is one business with payroll in the industry for every 2,663 households, against one for every 5,057 across the U.S.
How fast is the Pella, IA area growing?
Population estimates put the Pella area at 34,192 people in 2025, up 2.3% since 2020, slower than the U.S. (+3.1%). It has 13,316 households. The median household income in the Pella area is $78,680 a year, 3% below the U.S. median of $80,734. That rose 28.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Pella area has no market score for pet grooming and boarding businesses: the score needs at least 5 on map listings, and it has 4.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Pella area. It maps the pet grooming and boarding businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet grooming and boarding businesses · All 56 business types in the Pella area
Screening a site or an acquisition in the Pella area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Pella area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.