Beauty and personal care · Metro area · North Carolina
Hair salons in the Hickory-Lenoir-Morganton, NC metro area
How the Hickory-Lenoir-Morganton, NC metro area compares with other metro areas and the U.S. for hair salons: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 51 out of 100: Upper middle
Ranked #175 of 387 scored metro areas
#3 of 15 scored metro areas based in North Carolina
- Listings
- 307
- 52 chain locations (17%)
- Official establishments
- 35
- −10.3% since 2019
- Household spending a year
- $121.8M
- On personal care products and services · $814 a household
- Spending per listing
- $397K
- 8% below the U.S.
- Listings per 10k households
- 20.5
- 12% below the U.S.
- Population, 2025
- 376,890
- +3.2% since 2020
See the hair salons around any address in the Hickory-Lenoir-Morganton metro area
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Hickory-Lenoir-Morganton metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $814 per household (19% below the U.S. average), households in the Hickory-Lenoir-Morganton metro area spend about $121.8M a year on personal care products and services. Spread across 307 hair salons, that is $397K per salon, 8% below the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.
There are 307 hair salons on map listings in the Hickory-Lenoir-Morganton metro area as of September 2026. 52 of them (17%) are chain locations, against 14% across the U.S. Per 10,000 households, that is 20.5, 12% below the U.S. rate of 23.4.
Official counts show 35 businesses with payroll classed as beauty salons in the Hickory-Lenoir-Morganton metro area in 2023, down 10.3% from 2019. That is one for every 4,274 households, against one for every 1,535 across the U.S. Another 931 one-person businesses have no payroll, by official counts.
Population estimates put the population change in the Hickory-Lenoir-Morganton metro area from 2020 to 2025 at +3.2%, in step with the U.S. (+3.1%). The Hickory-Lenoir-Morganton metro area scores 51 (upper middle) on the Groundwork market score for hair salons, ranking #175 of 387 scored metro areas and #3 of 15 scored metro areas based in North Carolina.
How the Hickory-Lenoir-Morganton metro area compares
The same measures for North Carolina and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Hickory-Lenoir-Morganton metro area | North Carolina | U.S. |
|---|---|---|---|
| Listings per 10k households | 20.5 | 26.1 | 23.4 |
| Spending per listing | $397K | $344K | $430K |
| Households per official establishment | 4,274 | 1,924 | 1,535 |
| Official establishment growth, 2019–2023 | −10.3% | +14.7% | +6.0% |
| Population growth, 2020–2025 | +3.2% | +7.2% | +3.1% |
| Spending per household on personal care products and services | $814 | $897 | $1,005 |
| Median household income | $62,787 | $72,388 | $80,734 |
| Groundwork market score | 51 | 41 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 35−10.3% over the period
- Employees, 2023
- 151
- Annual payroll, 2023
- $4.3M
- One-person businesses, 2023
- 931Businesses with no payroll
- Map listings, September 2026
- 30752 chain locations
- Listings at the U.S. rate for this spending
- 283The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as beauty salons in the Hickory-Lenoir-Morganton metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Hickory-Lenoir-Morganton metro area
- Population, 2025 estimate
- 376,890+3.2% since 2020
- Households
- 149,578
- Median age
- 43.2
- Homes lived in by their owners
- 74%
- Vehicles per household
- 2.1
- Land area
- 1,640 sq. mi.
- People per square mile
- 225
- Median household income
- $62,787+30.5% vs. 2015–2019, before inflation
- Average household income
- $83,592
- Median home value
- $215,600
- Jobs located here
- 158,748
- Daytime population
- 362,333Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Hickory-Lenoir-Morganton metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of the Hickory-Lenoir-Morganton metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across North Carolina
Every North Carolina market ranked →The highest-scoring metro areas in North Carolina for hair salons, numbered among those based in North Carolina, with the Hickory-Lenoir-Morganton metro area marked.
Top metro areas in North Carolina
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Durham-Chapel Hill, NC | 69 | 514 | 20.7 | $475K | +7.5% | #40 of 387 |
| 2Pinehurst-Southern Pines, NC | 55 | 96 | 21.8 | $434K | +10.3% | #138 of 387 |
| 3Hickory-Lenoir-Morganton, NC | 51 | 307 | 20.5 | $397K | +3.2% | #175 of 387 |
| 4Raleigh-Cary, NC | 48 | 1,679 | 29.2 | $360K | +12.6% | #208 of 387 |
| 5Wilmington, NC | 45 | 494 | 24.8 | $368K | +15.9% | #241 of 387 |
| 6Winston-Salem, NC | 44 | 678 | 24.1 | $352K | +5.3% | #249 of 387 |
| 7Jacksonville, NC | 44 | 188 | 25.0 | $335K | +6.0% | #253 of 387 |
| 8Burlington, NC | 43 | 191 | 27.3 | $307K | +8.5% | #263 of 387 |
| 9Rocky Mount, NC | 42 | 138 | 23.6 | $338K | +2.8% | #271 of 387 |
| 10Asheville, NC | 39 | 366 | 22.7 | $392K | +3.6% | #304 of 387 |
Other business types in the Hickory-Lenoir-Morganton metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas51
- Hair salons51
- Barbershops50
- Nail salons39
- Spas and skin care58
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in the Hickory-Lenoir-Morganton, NC metro area?
As of September 2026, map listings count 307 hair salons in the Hickory-Lenoir-Morganton metro area. 52 of them (17%) are chain locations. The listings count hair and beauty salons. Official counts show 35 businesses with payroll classed as beauty salons in 2023, down 10.3% from 2019. Official counts list 931 one-person businesses without payroll.
How much do households in the Hickory-Lenoir-Morganton, NC metro area spend on personal care products and services?
About $121.8M a year, or $814 per household. That is 19% below the U.S. average (an index of 81, where 100 is the U.S. average). Spread across the 307 hair salons on map listings, it comes to $397K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 149,578 households in the Hickory-Lenoir-Morganton metro area and national spending patterns by income.
How does the Hickory-Lenoir-Morganton, NC metro area compare with the U.S. for hair salons?
The Hickory-Lenoir-Morganton metro area has 20.5 hair salons per 10,000 households, 12% below the U.S. rate of 23.4. Spending per salon is $397K, 8% below the U.S. figure of $430K. At the U.S. ratio of hair salons to household spending, the Hickory-Lenoir-Morganton metro area would have about 283, against 307 on map listings. There is one business with payroll in the industry for every 4,274 households, against one for every 1,535 across the U.S. The official count fell 10.3% from 2019 to 2023, against +6.0% for the U.S.
How fast is the Hickory-Lenoir-Morganton, NC metro area growing?
Population estimates put the Hickory-Lenoir-Morganton metro area at 376,890 people in 2025, up 3.2% since 2020, in step with the U.S. (+3.1%). It has 149,578 households. Median household income in the Hickory-Lenoir-Morganton metro area is $62,787, 22% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 30.5%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Hickory-Lenoir-Morganton metro area scores 51 for hair salons (upper middle), #175 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Hickory-Lenoir-Morganton metro area. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in the Hickory-Lenoir-Morganton metro area
Screening a site or an acquisition in the Hickory-Lenoir-Morganton metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Hickory-Lenoir-Morganton metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.