Clothing and laundry · Small-town market · New Hampshire
Clothing, shoe and laundry businesses in the Keene, NH area
Competitor counts, household spending and official business counts for clothing, shoe and laundry businesses in the Keene, NH area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 69 out of 100: Upper middle
Ranked #107 of 536 scored small-town markets
#3 of 4 scored small-town markets based in New Hampshire
- Listings
- 61
- 17 chain locations (28%)
- Official establishments
- 20
- Businesses with payroll, 2023
- Household spending a year
- $69.5M
- On clothing, shoes and related services · $2,271 a household
- Spending per listing
- $1.1M
- 29% above the U.S.
- Listings per 10k households
- 19.9
- 15% below the U.S.
- Population, 2025
- 78,269
- +2.3% since 2020
See the clothing, shoe and laundry businesses around any address in the Keene area
The site report maps the clothing, shoe and laundry businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Keene area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 61 clothing, shoe and laundry businesses in the Keene area. Of those, 17 are chain locations, or 28%, against 37% across the U.S. That is 19.9 per 10,000 households, 15% below the U.S. rate of 23.3.
Households in the Keene area spend about $69.5M a year on clothing, shoes and related services, or $2,271 per household, 10% above the U.S. average. That works out to $1.1M per business, 29% above the U.S. figure of $880K.
The official count of businesses with payroll classed as clothing and shoe stores, laundromats and dry cleaners in the Keene area was 20 in 2023. That is one for every 1,531 households, against one for every 1,008 across the U.S. Another 29 one-person businesses have no payroll, by official counts. Since fiscal 2022, 1 SBA-backed loan worth $250K has gone to businesses classed as clothing and shoe stores, laundromats and dry cleaners in the Keene area.
Population estimates show the Keene area grew 2.3% from 2020 to 2025, slower than the U.S. (+3.1%). For clothing, shoe and laundry businesses, the Keene area has a Groundwork market score of 69 (upper middle): #107 of 536 scored small-town markets and #3 of 4 scored small-town markets based in New Hampshire. That puts it in the top quarter of small-town markets.
How the Keene area compares
The same measures for New Hampshire and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing, shoe and laundry businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Keene area | New Hampshire | U.S. |
|---|---|---|---|
| Listings per 10k households | 19.9 | 24.0 | 23.3 |
| Spending per listing | $1.1M | $1.1M | $880K |
| Households per official establishment | 1,531 | 933 | 1,008 |
| Official establishment growth, 2019–2023 | n/a | −13.5% | −12.0% |
| Population growth, 2020–2025 | +2.3% | +2.7% | +3.1% |
| Spending per household on clothing, shoes and related services | $2,271 | $2,540 | $2,055 |
| Median household income | $83,329 | $99,031 | $80,734 |
| Groundwork market score | 69 | 61 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 20
- Employees, 2023
- 187
- Annual payroll, 2023
- $4.7M
- One-person businesses, 2023
- 29Businesses with no payroll
- Map listings, September 2026
- 6117 chain locations
- Listings at the U.S. rate for this spending
- 79The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $250K
SBA-backed loans to businesses classed as clothing and shoe stores, laundromats and dry cleaners in the Keene area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Keene area
- Population, 2025 estimate
- 78,269+2.3% since 2020
- Households
- 30,620
- Median age
- 44.4
- Homes lived in by their owners
- 73%
- Vehicles per household
- 1.9
- Land area
- 707 sq. mi.
- People per square mile
- 109
- Median household income
- $83,329+28.7% vs. 2015–2019, before inflation
- Average household income
- $105,430
- Median home value
- $280,100
- Jobs located here
- 32,125
- Daytime population
- 72,018Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Keene area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing, shoe and laundry businesses on map listings by name and distance.
Or open the report at the center of the Keene area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardClothing, shoes and laundry across New Hampshire
Every New Hampshire market ranked →The highest-scoring small-town markets in New Hampshire for clothing, shoe and laundry businesses, numbered among those based in New Hampshire, with the Keene area marked.
Top small-town markets in New Hampshire
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Concord, NH | 79 | 85 | 14.0 | $1.8M | +2.6% | #35 of 536 |
| 2Lebanon-Claremont, NH-VT | 73 | 161 | 17.5 | $1.3M | +1.5% | #80 of 536 |
| 3Keene, NH | 69 | 61 | 19.9 | $1.1M | +2.3% | #107 of 536 |
| 4Laconia, NH | 49 | 80 | 30.4 | $789K | +2.1% | #283 of 536 |
Other business types in the Keene area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
- Clothing, shoes and laundry69
- Clothing and shoe stores73
- Laundromats66
- Dry cleaners
Home services
Real estate
Funeral services
Questions
How many clothing, shoe and laundry businesses are in the Keene, NH area?
The Keene area has 61 clothing, shoe and laundry businesses on map listings as of September 2026. 17 of them (28%) are chain locations. The listings count clothing, shoe and jewelry stores, laundromats and dry cleaners. Official counts show 20 businesses with payroll classed as clothing and shoe stores, laundromats and dry cleaners in 2023. Official counts list 29 one-person businesses without payroll.
How much do households in the Keene, NH area spend on clothing, shoes and related services?
About $69.5M a year, or $2,271 per household. That is 10% above the U.S. average (an index of 110, where 100 is the U.S. average). Spread across the 61 clothing, shoe and laundry businesses on map listings, it comes to $1.1M per business. It is estimated from the incomes of the 30,620 households in the Keene area and national spending patterns by income.
How does the Keene, NH area compare with the U.S. for clothing, shoe and laundry businesses?
The Keene area has 19.9 clothing, shoe and laundry businesses per 10,000 households, 15% below the U.S. rate of 23.3. Spending per business is $1.1M, 29% above the U.S. figure of $880K. At the national ratio of clothing, shoe and laundry businesses to household spending, the Keene area would have about 79, against 61 on map listings. There is one business with payroll in the industry for every 1,531 households, against one for every 1,008 across the U.S.
How fast is the Keene, NH area growing?
Population estimates put the Keene area at 78,269 people in 2025, up 2.3% since 2020, slower than the U.S. (+3.1%). It has 30,620 households. Median household income in the Keene area is $83,329, 3% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 28.7%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Keene area scores 69 for clothing, shoe and laundry businesses (upper middle), #107 of 536 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Keene area. It maps the clothing, shoe and laundry businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for clothing, shoe and laundry businesses · All 56 business types in the Keene area
Screening a site or an acquisition in the Keene area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Keene area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.