Groceries and convenience · Small-town market · New Hampshire
Grocery and convenience stores in the Keene, NH area
The grocery and convenience stores in the Keene, NH area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 48 out of 100: Lower middle
Ranked #308 of 538 scored small-town markets
#4 of 4 scored small-town markets based in New Hampshire
- Listings
- 97
- 41 chain locations (42%)
- Official establishments
- 34
- +13.3% since 2019
- Household spending a year
- $209M
- On groceries · $6,827 a household
- Spending per listing
- $2.2M
- 36% below the U.S.
- Listings per 10k households
- 31.7
- 70% above the U.S.
- Population, 2025
- 78,269
- +2.3% since 2020
See the grocery and convenience stores around any address in the Keene area
The site report maps the grocery and convenience stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Keene area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 97 grocery and convenience stores in the Keene area. Of those, 41 are chain locations, or 42%, against 42% across the U.S. Per 10,000 households, that is 31.7, 70% above the U.S. rate of 18.7.
Households in the Keene area spend about $209M a year on groceries, or $6,827 per household, 8% above the U.S. average. That works out to $2.2M per store, 36% below the U.S. figure of $3.4M.
In 2023, official counts showed 34 businesses with payroll in the Keene area classed as grocery and convenience stores, up 13.3% from 2019. That is one for every 901 households, against one for every 1,293 across the U.S. Official counts also show 8 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $350K has gone to businesses classed as grocery and convenience stores in the Keene area.
Population estimates put the population change in the Keene area from 2020 to 2025 at +2.3%, slower than the U.S. (+3.1%). For grocery and convenience stores, the Keene area has a Groundwork market score of 48 (lower middle): #308 of 538 scored small-town markets and #4 of 4 scored small-town markets based in New Hampshire.
How the Keene area compares
The same measures for New Hampshire and the whole U.S. Spending per listing divides a year of household spending on all groceries by the grocery and convenience stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Keene area | New Hampshire | U.S. |
|---|---|---|---|
| Listings per 10k households | 31.7 | 23.1 | 18.7 |
| Spending per listing | $2.2M | $3.1M | $3.4M |
| Households per official establishment | 901 | 1,160 | 1,293 |
| Official establishment growth, 2019–2023 | +13.3% | +9.1% | +7.2% |
| Population growth, 2020–2025 | +2.3% | +2.7% | +3.1% |
| Spending per household on groceries | $6,827 | $7,252 | $6,319 |
| Median household income | $83,329 | $99,031 | $80,734 |
| Groundwork market score | 48 | 52 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 34+13.3% over the period
- Employees, 2023
- 1,387
- Annual payroll, 2023
- $36.8M
- One-person businesses, 2023
- 8Businesses with no payroll
- Map listings, September 2026
- 9741 chain locations
- Listings at the U.S. rate for this spending
- 62The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $350K
SBA-backed loans to businesses classed as grocery and convenience stores in the Keene area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Keene area
- Population, 2025 estimate
- 78,269+2.3% since 2020
- Households
- 30,620
- Median age
- 44.4
- Homes lived in by their owners
- 73%
- Vehicles per household
- 1.9
- Land area
- 707 sq. mi.
- People per square mile
- 109
- Median household income
- $83,329+28.7% vs. 2015–2019, before inflation
- Average household income
- $105,430
- Median home value
- $280,100
- Jobs located here
- 32,125
- Daytime population
- 72,018Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Keene area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the grocery and convenience stores on map listings by name and distance.
Or open the report at the center of the Keene area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGrocery and convenience stores across New Hampshire
Every New Hampshire market ranked →The highest-scoring small-town markets in New Hampshire for grocery and convenience stores, numbered among those based in New Hampshire, with the Keene area marked.
Top small-town markets in New Hampshire
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Concord, NH | 76 | 128 | 21.0 | $3.4M | +2.6% | #35 of 538 |
| 2Laconia, NH | 66 | 65 | 24.7 | $2.8M | +2.1% | #119 of 538 |
| 3Lebanon-Claremont, NH-VT | 48 | 280 | 30.5 | $2.2M | +1.5% | #305 of 538 |
| 4Keene, NH | 48 | 97 | 31.7 | $2.2M | +2.3% | #308 of 538 |
Other business types in the Keene area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
- Grocery and convenience stores48
- Grocery stores60
- Convenience stores41
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many grocery and convenience stores are in the Keene, NH area?
The Keene area has 97 grocery and convenience stores on map listings as of September 2026. 41 of them (42%) are chain locations. The listings count grocery, convenience and specialty food stores. Official counts show 34 businesses with payroll classed as grocery and convenience stores in 2023, up 13.3% from 2019. Another 8 one-person businesses have no payroll, by official counts.
How much do households in the Keene, NH area spend on groceries?
About $209M a year, or $6,827 per household. That is 8% above the U.S. average (an index of 108, where 100 is the U.S. average). Spread across the 97 grocery and convenience stores on map listings, it comes to $2.2M per store. It is estimated from the incomes of the 30,620 households in the Keene area and national spending patterns by income.
How does the Keene, NH area compare with the U.S. for grocery and convenience stores?
The Keene area has 31.7 grocery and convenience stores per 10,000 households, 70% above the U.S. rate of 18.7. Spending per store is $2.2M, 36% below the U.S. figure of $3.4M. At the national ratio of grocery and convenience stores to household spending, the Keene area would have about 62, against 97 on map listings. There is one business with payroll in the industry for every 901 households, against one for every 1,293 across the U.S. The official count rose 13.3% from 2019 to 2023, against +7.2% for the U.S.
How fast is the Keene, NH area growing?
Population estimates put the Keene area at 78,269 people in 2025, up 2.3% since 2020, slower than the U.S. (+3.1%). It has 30,620 households. Median household income in the Keene area is $83,329, 3% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 28.7%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Keene area scores 48 for grocery and convenience stores (lower middle), #308 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Keene area. It maps the grocery and convenience stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for grocery and convenience stores · All 56 business types in the Keene area
Screening a site or an acquisition in the Keene area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Keene area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.