Health care · Small-town market · New Hampshire
Physical therapy clinics in the Keene, NH area
Competitor counts, household spending and official business counts for physical therapy clinics in the Keene, NH area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 57 out of 100: Upper middle
Ranked #157 of 400 scored small-town markets
#3 of 4 scored small-town markets based in New Hampshire
- Listings
- 16
- 0 chain locations (0%)
- Official establishments
- 9
- Businesses with payroll, 2023
- Household spending a year
- $37M
- On medical and dental services · $1,207 a household
- Spending per listing
- $2.3M
- 4% below the U.S.
- Listings per 10k households
- 5.2
- 4% below the U.S.
- Population, 2025
- 78,269
- +2.3% since 2020
See the physical therapy clinics around any address in the Keene area
The site report maps the physical therapy clinics on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Keene area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in the Keene area spend about $37M a year on medical and dental services, or $1,207 per household, 6% below the U.S. average. That works out to $2.3M per clinic, 4% below the U.S. figure of $2.4M. The spending figure covers all medical and dental services, not only physical therapy clinics.
There are 16 physical therapy clinics on map listings in the Keene area as of September 2026. None of them are chain locations, against 23% across the U.S. That is 5.2 per 10,000 households, 4% below the U.S. rate of 5.4.
The official count of businesses with payroll classed as physical, occupational and speech therapists in the Keene area was 9 in 2023. That is one for every 3,402 households, against one for every 2,482 across the U.S.
Between 2020 and 2025, the population of the Keene area grew 2.3%, slower than the U.S. (+3.1%). The Groundwork market score for physical therapy clinics in the Keene area is 57 (upper middle), #157 of 400 scored small-town markets and #3 of 4 scored small-town markets based in New Hampshire.
How the Keene area compares
The same measures for New Hampshire and the whole U.S. Spending per listing divides a year of household spending on all medical and dental services by the physical therapy clinics counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Keene area | New Hampshire | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.2 | 7.0 | 5.4 |
| Spending per listing | $2.3M | $1.9M | $2.4M |
| Households per official establishment | 3,402 | 2,492 | 2,482 |
| Official establishment growth, 2019–2023 | n/a | +16.2% | +23.1% |
| Population growth, 2020–2025 | +2.3% | +2.7% | +3.1% |
| Spending per household on medical and dental services | $1,207 | $1,333 | $1,288 |
| Median household income | $83,329 | $99,031 | $80,734 |
| Groundwork market score | 57 | 40 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 9
- Employees, 2023
- 36
- Annual payroll, 2023
- $1.2M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 160 chain locations
- Listings at the U.S. rate for this spending
- 15The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as physical, occupational and speech therapists in the Keene area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Keene area
- Population, 2025 estimate
- 78,269+2.3% since 2020
- Households
- 30,620
- Median age
- 44.4
- Homes lived in by their owners
- 73%
- Vehicles per household
- 1.9
- Land area
- 707 sq. mi.
- People per square mile
- 109
- Median household income
- $83,329+28.7% vs. 2015–2019, before inflation
- Average household income
- $105,430
- Median home value
- $280,100
- Jobs located here
- 32,125
- Daytime population
- 72,018Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Keene area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the physical therapy clinics on map listings by name and distance.
Or open the report at the center of the Keene area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPhysical therapy across New Hampshire
Every New Hampshire market ranked →The highest-scoring small-town markets in New Hampshire for physical therapy clinics, numbered among those based in New Hampshire, with the Keene area marked.
Top small-town markets in New Hampshire
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Lebanon-Claremont, NH-VT | 61 | 41 | 4.5 | $2.7M | +1.5% | #123 of 400 |
| 2Laconia, NH | 58 | 13 | 4.9 | $2.6M | +2.1% | #148 of 400 |
| 3Keene, NH | 57 | 16 | 5.2 | $2.3M | +2.3% | #157 of 400 |
| 4Concord, NH | 45 | 44 | 7.2 | $1.8M | +2.6% | #244 of 400 |
Other business types in the Keene area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many physical therapy clinics are in the Keene, NH area?
As of September 2026, map listings count 16 physical therapy clinics in the Keene area. None of them are chain locations. The listings count physical therapy and rehabilitation clinics. Official counts show 9 businesses with payroll classed as physical, occupational and speech therapists in 2023.
How much do households in the Keene, NH area spend on medical and dental services?
About $37M a year, or $1,207 per household. That is 6% below the U.S. average (an index of 94, where 100 is the U.S. average). Spread across the 16 physical therapy clinics on map listings, it comes to $2.3M per clinic. That spending covers all medical and dental services, which physical therapy clinics share with other businesses in the trade. It is estimated from the incomes of the 30,620 households in the Keene area and national spending patterns by income.
How does the Keene, NH area compare with the U.S. for physical therapy clinics?
The Keene area has 5.2 physical therapy clinics per 10,000 households, 4% below the U.S. rate of 5.4. Spending per clinic is $2.3M, 4% below the U.S. figure of $2.4M. At the U.S. ratio of physical therapy clinics to household spending, the Keene area would have about 15, against 16 on map listings. There is one business with payroll in the industry for every 3,402 households, against one for every 2,482 across the U.S.
How fast is the Keene, NH area growing?
Population estimates put the Keene area at 78,269 people in 2025, up 2.3% since 2020, slower than the U.S. (+3.1%). It has 30,620 households. Median household income in the Keene area is $83,329, 3% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 28.7%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Keene area scores 57 for physical therapy clinics (upper middle), #157 of 400 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Keene area. It maps the physical therapy clinics on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for physical therapy clinics · All 56 business types in the Keene area
Screening a site or an acquisition in the Keene area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Keene area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.