Food and drink · Small-town market · New Hampshire
Fast food and sandwich shops in the Keene, NH area
How the Keene, NH area compares with other small-town markets and the U.S. for fast food and sandwich shops: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 89 out of 100: High
Ranked #5 of 537 scored small-town markets
#1 of 4 scored small-town markets based in New Hampshire
- Listings
- 24
- 14 chain locations (58%)
- Official establishments
- 43
- All limited-service restaurants · −14.0% since 2019
- Household spending a year
- $123.1M
- On food away from home · $4,020 a household
- Spending per listing
- $5.1M
- 68% above the U.S.
- Listings per 10k households
- 7.8
- 41% below the U.S.
- Population, 2025
- 78,269
- +2.3% since 2020
See the fast food and sandwich shops around any address in the Keene area
The site report maps the fast food and sandwich shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Keene area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For fast food and sandwich shops, the Keene area has a Groundwork market score of 89 (high): #5 of 537 scored small-town markets and #1 of 4 scored small-town markets based in New Hampshire. That puts it in the top 10% of small-town markets for fast food and sandwich shops.
At $4,020 per household (in line with the U.S. average), households in the Keene area spend about $123.1M a year on food away from home. That is about $5.1M of household spending for each shop on map listings, 68% above the U.S. figure of $3.1M. The spending figure covers all food away from home, not only fast food and sandwich shops.
The Keene area has 24 fast food and sandwich shops on map listings as of September 2026. Chain locations make up 58% of them, against 79% across the U.S. That comes to 7.8 for every 10,000 households, 41% below the U.S. rate of 13.3.
The official count of businesses with payroll classed as limited-service restaurants in the Keene area was 43 in 2023, down 14.0% from 2019. That is one for every 712 households, against one for every 478 across the U.S. That count covers all limited-service restaurants (pizza places included), not only fast food and sandwich shops. Since fiscal 2022, 8 SBA-backed loans worth $1.4M have gone to businesses classed as limited-service restaurants in the Keene area. Between 2020 and 2025, the population of the Keene area grew 2.3%, slower than the U.S. (+3.1%).
How the Keene area compares
The same measures for New Hampshire and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the fast food and sandwich shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Keene area | New Hampshire | U.S. |
|---|---|---|---|
| Listings per 10k households | 7.8 | 10.4 | 13.3 |
| Spending per listing | $5.1M | $4.3M | $3.1M |
| Households per official establishment (all limited-service restaurants) | 712 | 518 | 478 |
| Official establishment growth, 2019–2023 | −14.0% | +0.1% | +6.1% |
| Population growth, 2020–2025 | +2.3% | +2.7% | +3.1% |
| Spending per household on food away from home | $4,020 | $4,493 | $4,070 |
| Median household income | $83,329 | $99,031 | $80,734 |
| Groundwork market score | 89 | 77 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 43All limited-service restaurants · −14.0% over the period
- Employees, 2023
- 723
- Annual payroll, 2023
- $16.9M
- One-person businesses, 2023
- 13All limited-service restaurants with no payroll
- Map listings, September 2026
- 2414 chain locations
- Listings at the U.S. rate for this spending
- 40The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 8
- Amount
- $1.4M
SBA-backed loans to businesses classed as limited-service restaurants in the Keene area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only fast food and sandwich shops.
Population and households in the Keene area
- Population, 2025 estimate
- 78,269+2.3% since 2020
- Households
- 30,620
- Median age
- 44.4
- Homes lived in by their owners
- 73%
- Vehicles per household
- 1.9
- Land area
- 707 sq. mi.
- People per square mile
- 109
- Median household income
- $83,329+28.7% vs. 2015–2019, before inflation
- Average household income
- $105,430
- Median home value
- $280,100
- Jobs located here
- 32,125
- Daytime population
- 72,018Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Keene area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the fast food and sandwich shops on map listings by name and distance.
Or open the report at the center of the Keene area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardFast food and sandwich shops across New Hampshire
Every New Hampshire market ranked →The highest-scoring small-town markets in New Hampshire for fast food and sandwich shops, numbered among those based in New Hampshire, with the Keene area marked.
Top small-town markets in New Hampshire
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Keene, NH | 89 | 24 | 7.8 | $5.1M | +2.3% | #5 of 537 |
| 2Concord, NH | 82 | 58 | 9.5 | $4.6M | +2.6% | #19 of 537 |
| 3Lebanon-Claremont, NH-VT | 79 | 87 | 9.5 | $4.3M | +1.5% | #30 of 537 |
| 4Laconia, NH | 61 | 39 | 14.8 | $2.9M | +2.1% | #168 of 537 |
Other business types in the Keene area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes71
- Sit-down restaurants67
- Fast food and sandwich shops89
- Pizza74
- Coffee shops and cafes58
- Bakeries and dessert shops41
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many fast food and sandwich shops are in the Keene, NH area?
Map listings as of September 2026 show 24 fast food and sandwich shops in the Keene area. 14 of them (58%) are chain locations. The listings count fast food, sandwich shops, delis and bagel shops. Official counts show 43 businesses with payroll classed as limited-service restaurants in 2023, down 14.0% from 2019. The official count takes in all limited-service restaurants, not only fast food and sandwich shops: pizza places are counted too. Another 13 one-person businesses have no payroll, by official counts.
How much do households in the Keene, NH area spend on food away from home?
About $123.1M a year, or $4,020 per household. That is in line with the U.S. average (an index of 99, where 100 is the U.S. average). Spread across the 24 fast food and sandwich shops on map listings, it comes to $5.1M per shop. That spending covers all food away from home, which fast food and sandwich shops share with other businesses in the trade. It is estimated from the incomes of the 30,620 households in the Keene area and national spending patterns by income.
How does the Keene, NH area compare with the U.S. for fast food and sandwich shops?
The Keene area has 7.8 fast food and sandwich shops per 10,000 households, 41% below the U.S. rate of 13.3. Spending per shop is $5.1M, 68% above the U.S. figure of $3.1M. At the U.S. ratio of fast food and sandwich shops to household spending, the Keene area would have about 40, against 24 on map listings. There is one business with payroll in the industry for every 712 households, against one for every 478 across the U.S. The official count fell 14.0% from 2019 to 2023, against +6.1% for the U.S.
How fast is the Keene, NH area growing?
Population estimates put the Keene area at 78,269 people in 2025, up 2.3% since 2020, slower than the U.S. (+3.1%). It has 30,620 households. Median household income in the Keene area is $83,329, 3% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 28.7%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Keene area scores 89 for fast food and sandwich shops (high), #5 of 537 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Keene area. It maps the fast food and sandwich shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for fast food and sandwich shops · All 56 business types in the Keene area
Screening a site or an acquisition in the Keene area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Keene area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.