Home services · Small-town market · New Hampshire
HVAC and plumbing companies in the Keene, NH area
Competitor counts, household spending and official business counts for HVAC and plumbing companies in the Keene, NH area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 69 out of 100: Upper middle
Ranked #58 of 476 scored small-town markets
#1 of 4 scored small-town markets based in New Hampshire
- Listings
- 13
- 1 chain location (8%)
- Official establishments
- 38
- +35.7% since 2019
- Household spending a year
- $97M
- On home repairs, maintenance and insurance · $3,167 a household
- Spending per listing
- $7.5M
- 57% above the U.S.
- Listings per 10k households
- 4.2
- 33% below the U.S.
- Population, 2025
- 78,269
- +2.3% since 2020
See the HVAC and plumbing companies around any address in the Keene area
The site report maps the HVAC and plumbing companies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Keene area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in the Keene area spend about $97M a year on home repairs, maintenance and insurance, or $3,167 per household, 5% above the U.S. average. That works out to $7.5M per company, 57% above the U.S. figure of $4.8M. The spending figure covers all home repairs, maintenance and insurance, not only HVAC and plumbing companies.
The Keene area has 13 HVAC and plumbing companies on map listings as of September 2026. One of them (8%) is a chain location, against 4% across the U.S. Per 10,000 households, that is 4.2, 33% below the U.S. rate of 6.3.
Official counts show 38 businesses with payroll classed as plumbing, heating and air-conditioning contractors in the Keene area in 2023, up 35.7% from 2019. That is one for every 806 households, against one for every 1,162 across the U.S. Since fiscal 2022, 2 SBA-backed loans worth $168K have gone to businesses classed as plumbing, heating and air-conditioning contractors in the Keene area.
Between 2020 and 2025, the population of the Keene area grew 2.3%, slower than the U.S. (+3.1%). For HVAC and plumbing companies, the Keene area has a Groundwork market score of 69 (upper middle): #58 of 476 scored small-town markets and #1 of 4 scored small-town markets based in New Hampshire. That puts it in the top quarter of small-town markets.
How the Keene area compares
The same measures for New Hampshire and the whole U.S. Spending per listing divides a year of household spending on all home repairs, maintenance and insurance by the HVAC and plumbing companies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Keene area | New Hampshire | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.2 | 7.3 | 6.3 |
| Spending per listing | $7.5M | $4.8M | $4.8M |
| Households per official establishment | 806 | 716 | 1,162 |
| Official establishment growth, 2019–2023 | +35.7% | +17.9% | +7.6% |
| Population growth, 2020–2025 | +2.3% | +2.7% | +3.1% |
| Spending per household on home repairs, maintenance and insurance | $3,167 | $3,518 | $3,018 |
| Median household income | $83,329 | $99,031 | $80,734 |
| Groundwork market score | 69 | 49 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 38+35.7% over the period
- Employees, 2023
- 171
- Annual payroll, 2023
- $11.3M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 131 chain location
- Listings at the U.S. rate for this spending
- 20The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $168K
SBA-backed loans to businesses classed as plumbing, heating and air-conditioning contractors in the Keene area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Keene area
- Population, 2025 estimate
- 78,269+2.3% since 2020
- Households
- 30,620
- Median age
- 44.4
- Homes lived in by their owners
- 73%
- Vehicles per household
- 1.9
- Land area
- 707 sq. mi.
- People per square mile
- 109
- Median household income
- $83,329+28.7% vs. 2015–2019, before inflation
- Average household income
- $105,430
- Median home value
- $280,100
- Jobs located here
- 32,125
- Daytime population
- 72,018Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Keene area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the HVAC and plumbing companies on map listings by name and distance.
Or open the report at the center of the Keene area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHVAC and plumbing across New Hampshire
Every New Hampshire market ranked →The highest-scoring small-town markets in New Hampshire for HVAC and plumbing companies, numbered among those based in New Hampshire, with the Keene area marked.
Top small-town markets in New Hampshire
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Keene, NH | 69 | 13 | 4.2 | $7.5M | +2.3% | #58 of 476 |
| 2Lebanon-Claremont, NH-VT | 67 | 41 | 4.5 | $7.2M | +1.5% | #71 of 476 |
| 3Concord, NH | 55 | 49 | 8.0 | $4.2M | +2.6% | #180 of 476 |
| 4Laconia, NH | 46 | 25 | 9.5 | $3.5M | +2.1% | #278 of 476 |
Other business types in the Keene area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many HVAC and plumbing companies are in the Keene, NH area?
Map listings as of September 2026 show 13 HVAC and plumbing companies in the Keene area. One of them (8%) is a chain location. The listings count heating and air-conditioning companies and plumbers. Official counts show 38 businesses with payroll classed as plumbing, heating and air-conditioning contractors in 2023, up 35.7% from 2019.
How much do households in the Keene, NH area spend on home repairs, maintenance and insurance?
About $97M a year, or $3,167 per household. That is 5% above the U.S. average (an index of 105, where 100 is the U.S. average). Spread across the 13 HVAC and plumbing companies on map listings, it comes to $7.5M per company. That spending covers all home repairs, maintenance and insurance, which HVAC and plumbing companies share with other businesses in the trade. It is estimated from the incomes of the 30,620 households in the Keene area and national spending patterns by income.
How does the Keene, NH area compare with the U.S. for HVAC and plumbing companies?
The Keene area has 4.2 HVAC and plumbing companies per 10,000 households, 33% below the U.S. rate of 6.3. Spending per company is $7.5M, 57% above the U.S. figure of $4.8M. At the U.S. ratio of HVAC and plumbing companies to household spending, the Keene area would have about 20, against 13 on map listings. There is one business with payroll in the industry for every 806 households, against one for every 1,162 across the U.S. The official count rose 35.7% from 2019 to 2023, against +7.6% for the U.S.
How fast is the Keene, NH area growing?
Population estimates put the Keene area at 78,269 people in 2025, up 2.3% since 2020, slower than the U.S. (+3.1%). It has 30,620 households. Median household income in the Keene area is $83,329, 3% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 28.7%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Keene area scores 69 for HVAC and plumbing companies (upper middle), #58 of 476 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Keene area. It maps the HVAC and plumbing companies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for HVAC and plumbing companies · All 56 business types in the Keene area
Screening a site or an acquisition in the Keene area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Keene area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.