Auto · Small-town market · New Hampshire
Gas stations in the Keene, NH area
The gas stations in the Keene, NH area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 46 out of 100: Lower middle
Ranked #317 of 536 scored small-town markets
#3 of 4 scored small-town markets based in New Hampshire
- Listings
- 44
- 39 chain locations (89%)
- Official establishments
- 34
- +6.3% since 2019
- Household spending a year
- $66.7M
- On gasoline and other fuels · $2,178 a household
- Spending per listing
- $1.5M
- 36% below the U.S.
- Listings per 10k households
- 14.4
- 32% above the U.S.
- Population, 2025
- 78,269
- +2.3% since 2020
See the gas stations around any address in the Keene area
The site report maps the gas stations on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Keene area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in the Keene area spend about $66.7M a year on gasoline and other fuels, or $2,178 per household, 16% below the U.S. average. That is about $1.5M of household spending for each station on map listings, 36% below the U.S. figure of $2.4M.
There are 44 gas stations on map listings in the Keene area as of September 2026. Of those, 39 are chain locations, or 89%, against 84% across the U.S. That is 14.4 per 10,000 households, 32% above the U.S. rate of 10.9.
In 2023, official counts showed 34 businesses with payroll in the Keene area classed as gasoline stations, up 6.3% from 2019. That is one for every 901 households, against one for every 1,184 across the U.S. Since fiscal 2022, 2 SBA-backed loans worth $3.8M have gone to businesses classed as gasoline stations in the Keene area.
Population estimates put the population change in the Keene area from 2020 to 2025 at +2.3%, slower than the U.S. (+3.1%). The Groundwork market score for gas stations in the Keene area is 46 (lower middle), #317 of 536 scored small-town markets and #3 of 4 scored small-town markets based in New Hampshire.
How the Keene area compares
The same measures for New Hampshire and the whole U.S. Spending per listing divides a year of household spending on all gasoline and other fuels by the gas stations counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Keene area | New Hampshire | U.S. |
|---|---|---|---|
| Listings per 10k households | 14.4 | 10.8 | 10.9 |
| Spending per listing | $1.5M | $2M | $2.4M |
| Households per official establishment | 901 | 1,009 | 1,184 |
| Official establishment growth, 2019–2023 | +6.3% | +0.2% | −3.1% |
| Population growth, 2020–2025 | +2.3% | +2.7% | +3.1% |
| Spending per household on gasoline and other fuels | $2,178 | $2,192 | $2,595 |
| Median household income | $83,329 | $99,031 | $80,734 |
| Groundwork market score | 46 | 39 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 34+6.3% over the period
- Employees, 2023
- 307
- Annual payroll, 2023
- $9M
- One-person businesses, 2023
- 0Businesses with no payroll
- Map listings, September 2026
- 4439 chain locations
- Listings at the U.S. rate for this spending
- 28The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $3.8M
SBA-backed loans to businesses classed as gasoline stations in the Keene area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Keene area
- Population, 2025 estimate
- 78,269+2.3% since 2020
- Households
- 30,620
- Median age
- 44.4
- Homes lived in by their owners
- 73%
- Vehicles per household
- 1.9
- Land area
- 707 sq. mi.
- People per square mile
- 109
- Median household income
- $83,329+28.7% vs. 2015–2019, before inflation
- Average household income
- $105,430
- Median home value
- $280,100
- Jobs located here
- 32,125
- Daytime population
- 72,018Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Keene area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gas stations on map listings by name and distance.
Or open the report at the center of the Keene area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGas stations across New Hampshire
Every New Hampshire market ranked →The highest-scoring small-town markets in New Hampshire for gas stations, numbered among those based in New Hampshire, with the Keene area marked.
Top small-town markets in New Hampshire
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Concord, NH | 61 | 64 | 10.5 | $2.2M | +2.6% | #152 of 536 |
| 2Laconia, NH | 57 | 26 | 9.9 | $2.2M | +2.1% | #194 of 536 |
| 3Keene, NH | 46 | 44 | 14.4 | $1.5M | +2.3% | #317 of 536 |
| 4Lebanon-Claremont, NH-VT | 35 | 133 | 14.5 | $1.4M | +1.5% | #419 of 536 |
Other business types in the Keene area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gas stations are in the Keene, NH area?
As of September 2026, map listings count 44 gas stations in the Keene area. 39 of them (89%) are chain locations. The listings count gas stations. Official counts show 34 businesses with payroll classed as gasoline stations in 2023, up 6.3% from 2019.
How much do households in the Keene, NH area spend on gasoline and other fuels?
About $66.7M a year, or $2,178 per household. That is 16% below the U.S. average (an index of 84, where 100 is the U.S. average). Spread across the 44 gas stations on map listings, it comes to $1.5M per station. It is estimated from the incomes of the 30,620 households in the Keene area and national spending patterns by income.
How does the Keene, NH area compare with the U.S. for gas stations?
The Keene area has 14.4 gas stations per 10,000 households, 32% above the U.S. rate of 10.9. Spending per station is $1.5M, 36% below the U.S. figure of $2.4M. At the U.S. ratio of gas stations to household spending, the Keene area would have about 28, against 44 on map listings. There is one business with payroll in the industry for every 901 households, against one for every 1,184 across the U.S. The official count rose 6.3% from 2019 to 2023, against −3.1% for the U.S.
How fast is the Keene, NH area growing?
Population estimates put the Keene area at 78,269 people in 2025, up 2.3% since 2020, slower than the U.S. (+3.1%). It has 30,620 households. Median household income in the Keene area is $83,329, 3% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 28.7%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Keene area scores 46 for gas stations (lower middle), #317 of 536 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Keene area. It maps the gas stations on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gas stations · All 56 business types in the Keene area
Screening a site or an acquisition in the Keene area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Keene area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.