Beauty and personal care · County · Alabama
Hair salons in Marshall County, AL
How Marshall County, AL compares with other counties and the U.S. for hair salons: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 47 out of 100: Lower middle
Ranked #1,351 of 2,339 scored counties
#25 of 61 scored counties in Alabama
- Listings
- 102
- 20 chain locations (20%)
- Official establishments
- 10
- Businesses with payroll, 2023
- Household spending a year
- $30.2M
- On personal care products and services · $828 a household
- Spending per listing
- $296K
- 31% below the U.S.
- Listings per 10k households
- 28.0
- 20% above the U.S.
- Population, 2025
- 103,537
- +6.0% since 2020
See the hair salons around any address in Marshall County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Marshall County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 102 hair salons in Marshall County. Chain locations make up 20% of them, against 14% across the U.S. Per 10,000 households, that is 28.0, 20% above the U.S. rate of 23.4.
Household spending on personal care products and services in Marshall County comes to about $30.2M a year: $828 per household, 18% below the U.S. average. That works out to $296K per salon, 31% below the U.S. figure of $430K. That spending covers all personal care products and services, which hair salons share with other businesses in the trade.
The official count of businesses with payroll classed as beauty salons in Marshall County was 10 in 2023. That is one for every 3,646 households, against one for every 1,535 across the U.S. Official counts list 212 one-person businesses without payroll.
Population estimates show Marshall County grew 6.0% from 2020 to 2025, faster than the U.S. (+3.1%). Marshall County scores 47 (lower middle) on the Groundwork market score for hair salons, ranking #1,351 of 2,339 scored counties and #25 of 61 scored counties in Alabama.
How Marshall County compares
The same measures for Alabama and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Marshall County | Alabama | U.S. |
|---|---|---|---|
| Listings per 10k households | 28.0 | 23.0 | 23.4 |
| Spending per listing | $296K | $366K | $430K |
| Households per official establishment | 3,646 | 2,699 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | +4.2% | +6.0% |
| Population growth, 2020–2025 | +6.0% | +3.2% | +3.1% |
| Spending per household on personal care products and services | $828 | $839 | $1,005 |
| Median household income | $62,571 | $63,999 | $80,734 |
| Groundwork market score | 47 | 45 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 9 → 10
- Employees, 2023
- 43
- Annual payroll, 2023
- $1.1M
- One-person businesses, 2023
- 212Businesses with no payroll
- Map listings, September 2026
- 10220 chain locations
- Listings at the U.S. rate for this spending
- 70The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as beauty salons in Marshall County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Marshall County
- Population, 2025 estimate
- 103,537+6.0% since 2020
- Households
- 36,459
- Median age
- 38.8
- Homes lived in by their owners
- 76%
- Vehicles per household
- 2.1
- Land area
- 566 sq. mi.
- People per square mile
- 176
- Median household income
- $62,571+36.1% vs. 2015–2019, before inflation
- Average household income
- $84,886
- Median home value
- $201,500
- Jobs located here
- 40,328
- Daytime population
- 98,763Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Marshall County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of Marshall County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Alabama
Every Alabama market ranked →The highest-scoring counties in Alabama for hair salons, numbered among those based in Alabama, with Marshall County marked.
Top counties in Alabama
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Limestone County, AL | 80 | 67 | 16.4 | $582K | +18.0% | #80 of 2,339 |
| 2Elmore County, AL | 77 | 43 | 13.1 | $681K | +4.2% | #119 of 2,339 |
| 3Henry County, AL | 73 | 7 | 9.9 | $804K | +7.1% | #197 of 2,339 |
| 4Chilton County, AL | 71 | 21 | 11.7 | $687K | +5.9% | #255 of 2,339 |
| 5St. Clair County, AL | 69 | 57 | 16.2 | $540K | +7.1% | #330 of 2,339 |
| 6Autauga County, AL | 68 | 43 | 18.8 | $478K | +5.1% | #372 of 2,339 |
| 7Blount County, AL | 66 | 34 | 15.3 | $533K | +1.8% | #424 of 2,339 |
| 8Lee County, AL | 64 | 115 | 16.6 | $511K | +8.6% | #500 of 2,339 |
| 9Shelby County, AL | 62 | 191 | 22.0 | $472K | +6.5% | #602 of 2,339 |
| 10Cullman County, AL | 60 | 70 | 19.8 | $414K | +6.7% | #701 of 2,339 |
| 25Marshall County, AL | 47 | 102 | 28.0 | $296K | +6.0% | #1,351 of 2,339 |
Other business types in Marshall County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas42
- Hair salons47
- Barbershops33
- Nail salons44
- Spas and skin care55
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in Marshall County, AL?
Marshall County has 102 hair salons on map listings as of September 2026. 20 of them (20%) are chain locations. The listings count hair and beauty salons. Official counts show 10 businesses with payroll classed as beauty salons in 2023. Official counts also show 212 one-person businesses without payroll.
How much do households in Marshall County, AL spend on personal care products and services?
About $30.2M a year, or $828 per household. That is 18% below the U.S. average (an index of 82, where 100 is the U.S. average). Spread across the 102 hair salons on map listings, it comes to $296K per salon. The spending figure covers all personal care products and services, not only hair salons. It is estimated from the incomes of the 36,459 households in Marshall County and national spending patterns by income.
How does Marshall County, AL compare with the U.S. for hair salons?
Marshall County has 28.0 hair salons per 10,000 households, 20% above the U.S. rate of 23.4. Spending per salon is $296K, 31% below the U.S. figure of $430K. At the national ratio of hair salons to household spending, Marshall County would have about 70, against 102 on map listings. There is one business with payroll in the industry for every 3,646 households, against one for every 1,535 across the U.S.
How fast is Marshall County, AL growing?
Population estimates put Marshall County at 103,537 people in 2025, up 6.0% since 2020, faster than the U.S. (+3.1%). It has 36,459 households. The median household income in Marshall County is $62,571 a year, 22% below the U.S. median of $80,734. That rose 36.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Marshall County scores 47 for hair salons (lower middle), #1,351 of 2,339 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Marshall County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in Marshall County
Screening a site or an acquisition in Marshall County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Marshall County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.