Beauty and personal care · County · Alabama
Nail salons in Marshall County, AL
How Marshall County, AL compares with other counties and the U.S. for nail salons: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 44 out of 100: Lower middle
Ranked #881 of 1,328 scored counties
#18 of 36 scored counties in Alabama
- Listings
- 30
- 13 chain locations (43%)
- Official establishments
- 4
- Businesses with payroll, 2023
- Household spending a year
- $30.2M
- On personal care products and services · $828 a household
- Spending per listing
- $1M
- 40% below the U.S.
- Listings per 10k households
- 8.2
- 37% above the U.S.
- Population, 2025
- 103,537
- +6.0% since 2020
See the nail salons around any address in Marshall County
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Marshall County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 30 nail salons in Marshall County. Of those, 13 are chain locations, or 43%, against 27% across the U.S. That comes to 8.2 for every 10,000 households, 37% above the U.S. rate of 6.0.
Households in Marshall County spend about $30.2M a year on personal care products and services, or $828 per household, 18% below the U.S. average. Spread across 30 nail salons, that is $1M per salon, 40% below the U.S. figure of $1.7M. That spending covers all personal care products and services, which nail salons share with other businesses in the trade.
Official counts show 4 businesses with payroll classed as nail salons in Marshall County in 2023. That is one for every 9,115 households, against one for every 3,754 across the U.S. Official counts list 92 one-person businesses without payroll.
Population estimates show Marshall County grew 6.0% from 2020 to 2025, faster than the U.S. (+3.1%). Marshall County scores 44 (lower middle) on the Groundwork market score for nail salons, ranking #881 of 1,328 scored counties and #18 of 36 scored counties in Alabama.
How Marshall County compares
The same measures for Alabama and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Marshall County | Alabama | U.S. |
|---|---|---|---|
| Listings per 10k households | 8.2 | 6.1 | 6.0 |
| Spending per listing | $1M | $1.4M | $1.7M |
| Households per official establishment | 9,115 | 6,887 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +55.9% | +23.2% |
| Population growth, 2020–2025 | +6.0% | +3.2% | +3.1% |
| Spending per household on personal care products and services | $828 | $839 | $1,005 |
| Median household income | $62,571 | $63,999 | $80,734 |
| Groundwork market score | 44 | 34 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 4
- Employees, 2023
- 13
- Annual payroll, 2023
- $269K
- One-person businesses, 2023
- 92Businesses with no payroll
- Map listings, September 2026
- 3013 chain locations
- Listings at the U.S. rate for this spending
- 18The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as nail salons in Marshall County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Marshall County
- Population, 2025 estimate
- 103,537+6.0% since 2020
- Households
- 36,459
- Median age
- 38.8
- Homes lived in by their owners
- 76%
- Vehicles per household
- 2.1
- Land area
- 566 sq. mi.
- People per square mile
- 176
- Median household income
- $62,571+36.1% vs. 2015–2019, before inflation
- Average household income
- $84,886
- Median home value
- $201,500
- Jobs located here
- 40,328
- Daytime population
- 98,763Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Marshall County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of Marshall County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Alabama
Every Alabama market ranked →The highest-scoring counties in Alabama for nail salons, numbered among those based in Alabama, with Marshall County marked.
Top counties in Alabama
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Limestone County, AL | 81 | 17 | 4.2 | $2.3M | +18.0% | #42 of 1,328 |
| 2Autauga County, AL | 62 | 10 | 4.4 | $2.1M | +5.1% | #348 of 1,328 |
| 3St. Clair County, AL | 60 | 17 | 4.8 | $1.8M | +7.1% | #403 of 1,328 |
| 4Cullman County, AL | 60 | 17 | 4.8 | $1.7M | +6.7% | #405 of 1,328 |
| 5Madison County, AL | 59 | 121 | 7.3 | $1.3M | +11.0% | #438 of 1,328 |
| 6Morgan County, AL | 58 | 25 | 5.1 | $1.7M | +2.6% | #463 of 1,328 |
| 7Lee County, AL | 58 | 38 | 5.5 | $1.5M | +8.6% | #465 of 1,328 |
| 8DeKalb County, AL | 57 | 7 | 2.7 | $2.7M | +3.4% | #475 of 1,328 |
| 9Chilton County, AL | 56 | 7 | 3.9 | $2.1M | +5.9% | #507 of 1,328 |
| 10Talladega County, AL | 54 | 11 | 3.3 | $2.3M | +0.3% | #549 of 1,328 |
| 18Marshall County, AL | 44 | 30 | 8.2 | $1M | +6.0% | #881 of 1,328 |
Other business types in Marshall County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas42
- Hair salons47
- Barbershops33
- Nail salons44
- Spas and skin care55
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in Marshall County, AL?
Marshall County has 30 nail salons on map listings as of September 2026. 13 of them (43%) are chain locations. The listings count nail salons. Official counts show 4 businesses with payroll classed as nail salons in 2023. Official counts also show 92 one-person businesses without payroll.
How much do households in Marshall County, AL spend on personal care products and services?
About $30.2M a year, or $828 per household. That is 18% below the U.S. average (an index of 82, where 100 is the U.S. average). Spread across the 30 nail salons on map listings, it comes to $1M per salon. The spending figure covers all personal care products and services, not only nail salons. It is estimated from the incomes of the 36,459 households in Marshall County and national spending patterns by income.
How does Marshall County, AL compare with the U.S. for nail salons?
Marshall County has 8.2 nail salons per 10,000 households, 37% above the U.S. rate of 6.0. Spending per salon is $1M, 40% below the U.S. figure of $1.7M. At the national ratio of nail salons to household spending, Marshall County would have about 18, against 30 on map listings. There is one business with payroll in the industry for every 9,115 households, against one for every 3,754 across the U.S.
How fast is Marshall County, AL growing?
Population estimates put Marshall County at 103,537 people in 2025, up 6.0% since 2020, faster than the U.S. (+3.1%). It has 36,459 households. The median household income in Marshall County is $62,571 a year, 22% below the U.S. median of $80,734. That rose 36.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Marshall County scores 44 for nail salons (lower middle), #881 of 1,328 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Marshall County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in Marshall County
Screening a site or an acquisition in Marshall County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Marshall County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.