Pets · County · Alabama
Pet businesses in Marshall County, AL
How Marshall County, AL compares with other counties and the U.S. for pet businesses: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 49 out of 100: Lower middle
Ranked #1,173 of 2,200 scored counties
#33 of 51 scored counties in Alabama
- Listings
- 53
- 4 chain locations (8%)
- Official establishments
- 20
- 0.0% since 2019
- Household spending a year
- $29.8M
- On pets · $819 a household
- Spending per listing
- $563K
- 36% below the U.S.
- Listings per 10k households
- 14.5
- 39% above the U.S.
- Population, 2025
- 103,537
- +6.0% since 2020
See the pet businesses around any address in Marshall County
The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Marshall County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 53 pet businesses in Marshall County. 4 of them (8%) are chain locations, against 17% across the U.S. That is 14.5 per 10,000 households, 39% above the U.S. rate of 10.4.
Household spending on pets in Marshall County comes to about $29.8M a year: $819 per household, 10% below the U.S. average. That is about $563K of household spending for each business on map listings, 36% below the U.S. figure of $878K.
The official count of businesses with payroll classed as pet care, veterinarians and pet stores in Marshall County was 20 in 2023, unchanged from 2019. That is one for every 1,823 households, against one for every 1,852 across the U.S. Official counts also show 49 one-person businesses without payroll.
Between 2020 and 2025, the population of Marshall County grew 6.0%, faster than the U.S. (+3.1%). The Groundwork market score for pet businesses in Marshall County is 49 (lower middle), #1,173 of 2,200 scored counties and #33 of 51 scored counties in Alabama.
How Marshall County compares
The same measures for Alabama and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Marshall County | Alabama | U.S. |
|---|---|---|---|
| Listings per 10k households | 14.5 | 9.9 | 10.4 |
| Spending per listing | $563K | $843K | $878K |
| Households per official establishment | 1,823 | 2,051 | 1,852 |
| Official establishment growth, 2019–2023 | 0.0% | +16.5% | +11.4% |
| Population growth, 2020–2025 | +6.0% | +3.2% | +3.1% |
| Spending per household on pets | $819 | $834 | $909 |
| Median household income | $62,571 | $63,999 | $80,734 |
| Groundwork market score | 49 | 61 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 20 → 200.0% over the period
- Employees, 2023
- 155
- Annual payroll, 2023
- $4.9M
- One-person businesses, 2023
- 49Businesses with no payroll
- Map listings, September 2026
- 534 chain locations
- Listings at the U.S. rate for this spending
- 34The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in Marshall County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Marshall County
- Population, 2025 estimate
- 103,537+6.0% since 2020
- Households
- 36,459
- Median age
- 38.8
- Homes lived in by their owners
- 76%
- Vehicles per household
- 2.1
- Land area
- 566 sq. mi.
- People per square mile
- 176
- Median household income
- $62,571+36.1% vs. 2015–2019, before inflation
- Average household income
- $84,886
- Median home value
- $201,500
- Jobs located here
- 40,328
- Daytime population
- 98,763Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Marshall County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.
Or open the report at the center of Marshall County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet businesses across Alabama
Every Alabama market ranked →The highest-scoring counties in Alabama for pet businesses, numbered among those based in Alabama, with Marshall County marked.
Top counties in Alabama
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Limestone County, AL | 85 | 47 | 11.5 | $841K | +18.0% | #34 of 2,200 |
| 2Autauga County, AL | 82 | 23 | 10.0 | $895K | +5.1% | #54 of 2,200 |
| 3Tuscaloosa County, AL | 79 | 62 | 6.9 | $1.2M | +3.8% | #82 of 2,200 |
| 4Blount County, AL | 75 | 16 | 7.2 | $1.1M | +1.8% | #157 of 2,200 |
| 5Dale County, AL | 71 | 13 | 6.6 | $1.1M | +1.3% | #241 of 2,200 |
| 6Coffee County, AL | 71 | 20 | 9.5 | $886K | +6.3% | #254 of 2,200 |
| 7Elmore County, AL | 70 | 34 | 10.3 | $861K | +4.2% | #286 of 2,200 |
| 8Madison County, AL | 69 | 195 | 11.8 | $840K | +11.0% | #324 of 2,200 |
| 9Chilton County, AL | 68 | 20 | 11.2 | $709K | +5.9% | #371 of 2,200 |
| 10Lee County, AL | 67 | 67 | 9.6 | $874K | +8.6% | #390 of 2,200 |
| 33Marshall County, AL | 49 | 53 | 14.5 | $563K | +6.0% | #1,173 of 2,200 |
Other business types in Marshall County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses49
- Veterinarians44
- Pet grooming and boarding58
- Pet stores47
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet businesses are in Marshall County, AL?
Marshall County has 53 pet businesses on map listings as of September 2026. 4 of them (8%) are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 20 businesses with payroll classed as pet care, veterinarians and pet stores in 2023, unchanged from 2019. Another 49 one-person businesses have no payroll, by official counts.
How much do households in Marshall County, AL spend on pets?
About $29.8M a year, or $819 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). Spread across the 53 pet businesses on map listings, it comes to $563K per business. It is estimated from the incomes of the 36,459 households in Marshall County and national spending patterns by income.
How does Marshall County, AL compare with the U.S. for pet businesses?
Marshall County has 14.5 pet businesses per 10,000 households, 39% above the U.S. rate of 10.4. Spending per business is $563K, 36% below the U.S. figure of $878K. At the national ratio of pet businesses to household spending, Marshall County would have about 34, against 53 on map listings. There is one business with payroll in the industry for every 1,823 households, against one for every 1,852 across the U.S. The official count held level from 2019 to 2023, against +11.4% for the U.S.
How fast is Marshall County, AL growing?
Population estimates put Marshall County at 103,537 people in 2025, up 6.0% since 2020, faster than the U.S. (+3.1%). It has 36,459 households. The median household income in Marshall County is $62,571 a year, 22% below the U.S. median of $80,734. That rose 36.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Marshall County scores 49 for pet businesses (lower middle), #1,173 of 2,200 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Marshall County. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet businesses · All 56 business types in Marshall County
Screening a site or an acquisition in Marshall County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Marshall County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.