Groundwork

Food and drink · County · Alabama

Sit-down restaurants in Marshall County, AL

The sit-down restaurants in Marshall County, AL, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 46 out of 100: Lower middle

Ranked #1,379 of 2,405 scored counties
#37 of 64 scored counties in Alabama

Listings
205
81 chain locations (40%)
Official establishments
63
−3.1% since 2019
Household spending a year
$126.4M
On food away from home · $3,466 a household
Spending per listing
$616K
7% below the U.S.
Listings per 10k households
56.2
8% below the U.S.
Population, 2025
103,537
+6.0% since 2020

See the sit-down restaurants around any address in Marshall County

The site report maps the sit-down restaurants on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Marshall County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 205 sit-down restaurants in Marshall County. 81 of them (40%) are chain locations, against 29% across the U.S. That is 56.2 per 10,000 households, 8% below the U.S. rate of 61.3.

At $3,466 per household (15% below the U.S. average), households in Marshall County spend about $126.4M a year on food away from home. That is about $616K of household spending for each restaurant on map listings, 7% below the U.S. figure of $664K. That spending covers all food away from home, which sit-down restaurants share with other businesses in the trade.

Official counts show 63 businesses with payroll classed as full-service restaurants in Marshall County in 2023, down 3.1% from 2019. That is one for every 579 households, against one for every 500 across the U.S. Official counts list 22 one-person businesses without payroll. Since fiscal 2022, 3 SBA-backed loans worth $4.2M have gone to businesses classed as full-service restaurants in Marshall County.

Between 2020 and 2025, the population of Marshall County grew 6.0%, faster than the U.S. (+3.1%). The Groundwork market score for sit-down restaurants in Marshall County is 46 (lower middle), #1,379 of 2,405 scored counties and #37 of 64 scored counties in Alabama.

How Marshall County compares

The same measures for Alabama and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the sit-down restaurants counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Sit-down restaurants in Marshall County, AL compared with Alabama and the U.S.
MeasureMarshall CountyAlabamaU.S.
Listings per 10k households56.253.161.3
Spending per listing$616K$663K$664K
Households per official establishment579721500
Official establishment growth, 2019–2023−3.1%−2.6%+1.5%
Population growth, 2020–2025+6.0%+3.2%+3.1%
Spending per household on food away from home$3,466$3,519$4,070
Median household income$62,571$63,999$80,734
Groundwork market score4652

Official counts and lending

Businesses

Official establishments, 2019 to 2023
65 → 63−3.1% over the period
Employees, 2023
1,528
Annual payroll, 2023
$32.3M
One-person businesses, 2023
22Businesses with no payroll
Map listings, September 2026
20581 chain locations
Listings at the U.S. rate for this spending
190The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
3
Amount
$4.2M

SBA-backed loans to businesses classed as full-service restaurants in Marshall County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Marshall County

Population, 2025 estimate
103,537+6.0% since 2020
Households
36,459
Median age
38.8
Homes lived in by their owners
76%
Vehicles per household
2.1
Land area
566 sq. mi.
People per square mile
176
Median household income
$62,571+36.1% vs. 2015–2019, before inflation
Average household income
$84,886
Median home value
$201,500
Jobs located here
40,328
Daytime population
98,763Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Marshall County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the sit-down restaurants on map listings by name and distance.

Or open the report at the center of Marshall County. Signed out, you see a blurred preview; on an account, each report is one action.

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Sit-down restaurants across Alabama

Every Alabama market ranked →

The highest-scoring counties in Alabama for sit-down restaurants, numbered among those based in Alabama, with Marshall County marked.

Top counties in Alabama

Counties in Alabama ranked for sit-down restaurants by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Limestone County, AL9114134.4$1.2M+18.0%#18 of 2,405
2Cleburne County, AL791118.4$1.7M+6.0%#134 of 2,405
3Shelby County, AL7745151.9$853K+6.5%#202 of 2,405
4Autauga County, AL749240.1$936K+5.1%#278 of 2,405
5Blount County, AL707634.3$996K+1.8%#369 of 2,405
6St. Clair County, AL7017449.6$742K+7.1%#388 of 2,405
7Washington County, AL691728.5$1.2M−3.3%#393 of 2,405
8Cullman County, AL6914340.5$846K+6.7%#409 of 2,405
9Chilton County, AL697441.4$811K+5.9%#411 of 2,405
10Elmore County, AL6916048.7$769K+4.2%#415 of 2,405
37Marshall County, AL4620556.2$616K+6.0%#1,379 of 2,405

Other business types in Marshall County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many sit-down restaurants are in Marshall County, AL?

There are 205 sit-down restaurants on map listings in Marshall County as of September 2026. 81 of them (40%) are chain locations. The listings count restaurants of every cuisine, pizza included. Official counts show 63 businesses with payroll classed as full-service restaurants in 2023, down 3.1% from 2019. Official counts also show 22 one-person businesses without payroll.

How much do households in Marshall County, AL spend on food away from home?

About $126.4M a year, or $3,466 per household. That is 15% below the U.S. average (an index of 85, where 100 is the U.S. average). Spread across the 205 sit-down restaurants on map listings, it comes to $616K per restaurant. The spending figure covers all food away from home, not only sit-down restaurants. It is estimated from the incomes of the 36,459 households in Marshall County and national spending patterns by income.

How does Marshall County, AL compare with the U.S. for sit-down restaurants?

Marshall County has 56.2 sit-down restaurants per 10,000 households, 8% below the U.S. rate of 61.3. Spending per restaurant is $616K, 7% below the U.S. figure of $664K. At the national ratio of sit-down restaurants to household spending, Marshall County would have about 190, against 205 on map listings. There is one business with payroll in the industry for every 579 households, against one for every 500 across the U.S. The official count fell 3.1% from 2019 to 2023, against +1.5% for the U.S.

How fast is Marshall County, AL growing?

Population estimates put Marshall County at 103,537 people in 2025, up 6.0% since 2020, faster than the U.S. (+3.1%). It has 36,459 households. The median household income in Marshall County is $62,571 a year, 22% below the U.S. median of $80,734. That rose 36.1% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Marshall County scores 46 for sit-down restaurants (lower middle), #1,379 of 2,405 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Marshall County. It maps the sit-down restaurants on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for sit-down restaurants · All 56 business types in Marshall County

Screening a site or an acquisition in Marshall County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Marshall County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.