Groundwork

Health care · County · Alabama

Optometrists and eye clinics in Marshall County, AL

Competitor counts, household spending and official business counts for optometrists and eye clinics in Marshall County, AL, set against other counties and the U.S.

Groundwork market score · out of 100

Score 25 out of 100: Lower middle

Ranked #1,147 of 1,302 scored counties
#26 of 33 scored counties in Alabama

Listings
20
4 chain locations (20%)
Official establishments
15
Businesses with payroll, 2023
Household spending a year
$37.9M
On medical and dental services · $1,039 a household
Spending per listing
$1.9M
40% below the U.S.
Listings per 10k households
5.5
34% above the U.S.
Population, 2025
103,537
+6.0% since 2020

See the optometrists and eye clinics around any address in Marshall County

The site report maps the optometrists and eye clinics on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Marshall County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Marshall County scores 25 (lower middle) on the Groundwork market score for optometrists and eye clinics, ranking #1,147 of 1,302 scored counties and #26 of 33 scored counties in Alabama. That puts it in the bottom quarter of counties.

Map listings as of September 2026 show 20 optometrists and eye clinics in Marshall County. Chain locations make up 20% of them, against 20% across the U.S. That comes to 5.5 for every 10,000 households, 34% above the U.S. rate of 4.1.

Households in Marshall County spend about $37.9M a year on medical and dental services, or $1,039 per household, 19% below the U.S. average. Spread across 20 optometrists and eye clinics, that is $1.9M per practice, 40% below the U.S. figure of $3.1M. That spending covers all medical and dental services, which optometrists and eye clinics share with other businesses in the trade.

The official count of businesses with payroll classed as offices of optometrists in Marshall County was 15 in 2023. That is one for every 2,431 households, against one for every 5,742 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $30K has gone to businesses classed as offices of optometrists in Marshall County. Population estimates show Marshall County grew 6.0% from 2020 to 2025, faster than the U.S. (+3.1%).

How Marshall County compares

The same measures for Alabama and the whole U.S. Spending per listing divides a year of household spending on all medical and dental services by the optometrists and eye clinics counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Optometrists and eye care in Marshall County, AL compared with Alabama and the U.S.
MeasureMarshall CountyAlabamaU.S.
Listings per 10k households5.53.74.1
Spending per listing$1.9M$2.9M$3.1M
Households per official establishment2,4315,6265,742
Official establishment growth, 2019–2023n/a+2.6%+0.2%
Population growth, 2020–2025+6.0%+3.2%+3.1%
Spending per household on medical and dental services$1,039$1,050$1,288
Median household income$62,571$63,999$80,734
Groundwork market score2533

Official counts and lending

Businesses

Official establishments, 2019 to 2023
12 → 15
Employees, 2023
71
Annual payroll, 2023
$3.2M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
204 chain locations
Listings at the U.S. rate for this spending
12The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$30K

SBA-backed loans to businesses classed as offices of optometrists in Marshall County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Marshall County

Population, 2025 estimate
103,537+6.0% since 2020
Households
36,459
Median age
38.8
Homes lived in by their owners
76%
Vehicles per household
2.1
Land area
566 sq. mi.
People per square mile
176
Median household income
$62,571+36.1% vs. 2015–2019, before inflation
Average household income
$84,886
Median home value
$201,500
Jobs located here
40,328
Daytime population
98,763Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Marshall County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the optometrists and eye clinics on map listings by name and distance.

Or open the report at the center of Marshall County. Signed out, you see a blurred preview; on an account, each report is one action.

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Optometrists and eye care across Alabama

Every Alabama market ranked →

The highest-scoring counties in Alabama for optometrists and eye clinics, numbered among those based in Alabama, with Marshall County marked.

Top counties in Alabama

Counties in Alabama ranked for optometrists and eye clinics by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Elmore County, AL7772.1$5.2M+4.2%#90 of 1,302
2Autauga County, AL6852.2$5.1M+5.1%#224 of 1,302
3Limestone County, AL6671.7$6.9M+18.0%#273 of 1,302
4St. Clair County, AL61144.0$2.7M+7.1%#405 of 1,302
5Blount County, AL5852.3$4.5M+1.8%#457 of 1,302
6Talladega County, AL5772.1$4.6M+0.3%#481 of 1,302
7Tuscaloosa County, AL57323.6$3M+3.8%#493 of 1,302
8Mobile County, AL56452.8$3.6M−0.7%#514 of 1,302
9Lee County, AL56243.5$3.1M+8.6%#525 of 1,302
10Madison County, AL56694.2$2.9M+11.0%#529 of 1,302
26Marshall County, AL25205.5$1.9M+6.0%#1,147 of 1,302

Other business types in Marshall County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many optometrists and eye clinics are in Marshall County, AL?

There are 20 optometrists and eye clinics on map listings in Marshall County as of September 2026. 4 of them (20%) are chain locations. The listings count optometrists and eye clinics. Official counts show 15 businesses with payroll classed as offices of optometrists in 2023.

How much do households in Marshall County, AL spend on medical and dental services?

About $37.9M a year, or $1,039 per household. That is 19% below the U.S. average (an index of 81, where 100 is the U.S. average). Spread across the 20 optometrists and eye clinics on map listings, it comes to $1.9M per practice. The spending figure covers all medical and dental services, not only optometrists and eye clinics. It is estimated from the incomes of the 36,459 households in Marshall County and national spending patterns by income.

How does Marshall County, AL compare with the U.S. for optometrists and eye clinics?

Marshall County has 5.5 optometrists and eye clinics per 10,000 households, 34% above the U.S. rate of 4.1. Spending per practice is $1.9M, 40% below the U.S. figure of $3.1M. At the national ratio of optometrists and eye clinics to household spending, Marshall County would have about 12, against 20 on map listings. There is one business with payroll in the industry for every 2,431 households, against one for every 5,742 across the U.S.

How fast is Marshall County, AL growing?

Population estimates put Marshall County at 103,537 people in 2025, up 6.0% since 2020, faster than the U.S. (+3.1%). It has 36,459 households. The median household income in Marshall County is $62,571 a year, 22% below the U.S. median of $80,734. That rose 36.1% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Marshall County scores 25 for optometrists and eye clinics (lower middle), #1,147 of 1,302 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Marshall County. It maps the optometrists and eye clinics on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for optometrists and eye clinics · All 56 business types in Marshall County

Screening a site or an acquisition in Marshall County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Marshall County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.